Businesses are becoming more aware of presence on search engines as more and more customers are using internet to search or buy product/service. Simply having a website is not enough, while maintaining an active presence is of utmost importance. Optimizing a website based on basic SEO techniques like blog commenting or back-linking has become obsolete … Read More →
LinkedIn is one place where you get to reach new prospects, find new candidates for jobs and get to connect with people for new business opportunity. One should make sure that it provides a synopsis of your overall professional experience. You will find few profiles which are complete with expertise, accomplishments, interests and education. If … Read More →
Sponsored ads on social media is now a common phenomenon on Facebook, Twitter or LinkedIn. You will notice several companies have started opting for paid social media to maximize reach, sales, engagement and brand recognition. Along with paid media, most businesses also focus on organically improving their brand. Each has their own role to play … Read More →
Introduction: As the marketplace is becoming more digital, brands are also increasingly using social networking to get business sales. It has become a complete necessity now-a-days for brands to stand out. Some businesses are successfully are implementing digital marketing tactics to effectively reach their target consumers online; however, there are some myths which is holding … Read More →
Engagement is a key characteristic of social media marketing. It is an amalgamation of content and visuals that makes a social media post go viral and engage target audience. Be it Twitter, Pinterest, Instagram, Facebook or Google+, images are everywhere. A research suggests that content accompanied by relevant images receives 94% more views than content … Read More →