Witty Ads

Advertisements are created with sole aim to reach out to the masses with proper impact. Over the period of time advertisements have developed many facets and is perhaps the one form of communication that has shown the highest amount of creative development. Television and radio advertisements have the advantages of dynamicity and time, unlike the print ads. However, the print ad gurus have witty turned their disadvantages to the highest advantage and has came up with some of the cleverests, innovative and highly impactful print advertisements. I have compiled some of my favorites here. Do check them out.

1. Being a bit on the healthier side, ads of the slimming centres and gyms are the firsts to catch my attention. This Entrance and Exit doors of the WeightWatchers subtlely and beautifully depict the service and the capacibility of the centre without crying out loud.

Weightwatcher

2. The ad of the New York Film Academy wittyly show the path of success by highlighting the failure. This must be the scenario of the dustbin of a writer who is not being able to come up with good script. To avoid this, join NYFA.

NYFA

3.  The ad actually blew out my mind. Created for Luxar Highlighter, how innovatively it says how impactful the mere highlightings can be. Picture of Che Guevara simply by highlighting some words in a page! The act is creative enough to pass as a full art form.

Highlighter

4. Burger King! The burger is so big that your mouth will be hurt trying to accommodate it.

Burger King

5. These three ads were created for IBM which along with saying of the brand go further to provide public utility services. This kind of advertising are sure to attract more attention people as they actually use them. The ad boast out the helpful attitude of the company too.

IBM

6. This ad for FedEx is not only witty but funny as well. But very nicely speak out the expertise of this service provider i.e. their speed. FedEx is quicker than even the instant messages. Is that so really? Even if not, we are amazed.

Fed X

7.  Yet another example of advertisement serving as public service. Mac Donald’d french fries are zebra crossing here. Walk safe, yummyliciously! mazed.

MAC D

8. And yet another one in fitness, and that too our very own Indian. Wanna be A or I, choice is yours.

Gold Gym

9. Not only the big brands, even the non-profit social organisations use this format of creative advertisings using places of everyday use to impact the minds of the people and making them more conscious about the social causes.

Handicap facility

10. What a beautiful depiction urging people to avoid drunk driving. If this doesn’t impact your heart, you are surely not human or is drunk. more conscious about the social causes.

Drunk driving

11. Finally, a fine amalgamation of both. Brand promotion with social message, and that too so wittily. I wish the company would have shown such care in its emission technology as well! So what did you chose ‘While’ or ‘Wheelchair’.

Das Auto

 

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3 Brand Promoting Ideas That Can Never Go Wrong In India

Number of researches, both by Indian and foreign agencies, have time and again confirmed that India has a huge and ever-increasing consumer market. Finding the huge potential of the market, a number of brands, again both Indian and foregin, experiment and play with their products in Indian market. These experiments have given birth to a number of marketing ideas and ways of reaching to  the consumer bases. Media advertisements are something very basic but are ever-evolving undergoing numerous creative folds. Apart from that, there are N number of ways that the marketeers have thought upon and applied to reach out to the consumers.

I must admit that some of the ideas are really outstanding and had a huge effect on the consumers. However, today I will discuss three time-tested promotion ideas that perhaps can never go wrong in India.

Limited Edition-

The two simple words ‘Limited’ and ‘Edition’ when applied combinedly is known for hugely influencing the Indian consumers. Though the two-third population of the country is below the poverty-line, most of the consumers in the remaining one-fourth are well known for competing amongst each other specially in terms of affluence and show-offs. Therefore, the wish to own something that others can’t sometimes crosses the level of urge and reach to the madness. And this madness is well-utilized by the marketers. Simply label your pack with a ‘Limited Edition’ tag and some good words, there is a huge chance that your brand will be a huge hit.

While promoting a brand, it is utterly important and needless to say that the content has to be amazing, if you can create it by yourself. If you have the ability to crack the content, then it is better to feel that writing is your strong point. If it is the case then it shouldn’t be that big of a thing or a trouble to write some articles and blogs for you.

Instructional videos:

Video again is going to play a huge role on content, it can cost you big amount as you have to make sure that your video is shot by a professional photographer to make it YouTube worthy. There is nothing at all wrong to hire an experienced intern or a freelancer to do your job.

kit-kat

Cross Promotion-

This trick is a nicer one and almost everyone (including me) falls prey to it. Buy a pack of oats and you get an anti-pimple face wash free (most of the time the latter is a new brand). The concept is to keep your system clean by having oats and clean your face with THIS facewash and have a pimple-free skin. Well, that surely brings a twinkle in the eyes. Consumers are happy receiving something for FREE (It’s almost like a reward for buying costly oats) and the marketer achieves their goal of introducing the new brand to the consumer easily which otherwise would have a lesser chance to get pulled off from the shelves all by itself. Sometimes two established and rival brands also use this trick to fool consumers into believing them to be one brand. Here we have a picture of a free Maggie Pack getting distributed with a bottle of Kissan sauce. Both the brands are established and also rivals as Maggie too have its own ranges of sauces. But here both the brands have collaborated and it is likely that next time, you, a lover of Kissan sauce, will absent-mindedly pick up a bottle of Maggie sauce thinking that both are the same. The other brand is also benefited in the same way.

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kissan ketch up

Free sample distribution- This is perhaps the best one but it exerts some expense on the brand in the first go. It is a perfect choice for the first-timers in the market. Arrange an event and distribute free and small samples of your products. I guess nobody in India will say no to the free products. Even some established companies use this method to more popularize their products and make a permanent image on the consumer minds. Here in the picture, P&G is not only distributing free samples but also delivering it to your doorstep free of cost. Ahhh…what can be more good?

Rewards me

However, these tricks are meant for an easy test of your products with the consumers. To get chosen permanently and to gain trust of the consumers, quality is the one strong word. You can’t keep on distributing free products all throughout. You need to get bought and for that you must deliver better than the best quality in your sample products. Even the limited edition packs can get badly reviewed which will lead to decreased sales if not maintained the upper mark of the quality.

For more such helpful guides to help you in your digital marketing journey, keep following this space.

 

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