Effective branding: Why you should hire a digital agency?

The term ‘branding’ is used by every company to build business awareness and attract attention from potential customers. There are several digital marketing companies that commit about brand promotion by offering traditional & digital marketing services. But, have you ever wondered what actually ‘branding’ means? It is basically a way that helps you reach out to your potential customer base for your products/services.

Every entity aims to build a brand recognition and several companies are choosing digital marketing, which is the future of marketing. The digital branding begins when your brand is active on social media pages and has a well-designed website with weekly/monthly blog updates.

digital Agency

One should understand that marketing and advertising plays a huge role in success and awareness of your business in the world where everybody is living their life on the Internet. Good websites, strong online presence and digital marketing tactics have become extremely important for companies in India.

Still there are several companies out there who do not consider hiring experts to manage digital marketing tasks. This blog shall take you through many reasons where the benefits of hiring a digital agency for your brand marketing would be described.

They have the kind of expertise you need, they have the capability to build a team for you to look after your digital marketing. Each business has its own requirement and what they do for your business is not possible that everybody can also do, Moreover the skills your company needs can be either difficult to get or way too expensive and this confusion makes absolutely no sense to employ somebody to do your digital work. Your marketing campaigns can change during different times of the year.

Aiming to build brand awareness? Here’s why you should think of getting it done from a digital agency:

Brand values:

By outsourcing digital marketing activity, they will help you define an appropriate branding method and provide various suggestions on how to boost brand promotions. An agency will create a strategy that meets your branding expectations, enabling your company to derive maximum value from promotions. Digital marketing will provide a complete assistance in creation of logos, website, social media images, content, SEO, among others.

Comprehensive research:

Hiring a digital agency means you will save time on things which requires research. Agencies use marketing tools to determine your brand’s target market and how to use money for paid campaigns. Marketing tools along with vast skill sets result in a proven business strategy that drive interest from the potential customers. In fact, if a particular strategy doesn’t work, they will apply plan B by analyzing data and statistics to achieve better results.

Paid & organic campaign expertise:

A dedicated digital marketing assistance from an agency will also help set up organized campaigns, whether they are paid or organic. If it’s an experienced company, it will be beneficial for your branding as they are used to dealing with distinct clients, so you would get innovative & fresh campaign ideas from them. The best marketing campaigns are created through a collective team work rather than working upon it individually. When it comes to paid campaigns, ads are a largely preferred option for garnering interest from the target audience. Considering the placement of the ads, plan of action and data-based decision, it will require professional help, which can only be carried out smoothly by a digital agency.

Budget Management:

With professional help, you can get a detailed report on paid campaigns – how much money is utilized and where it has got exhausted. When you hire an agency, you save money. When you allot a certain amount for a marketing campaign, the agency will help you know how money will be spent on each campaign. They will also help to control your expenses on ads.

Affordable choice:

Rather than setting up an in-house team for carrying out digital marketing activities, it is better to hire a digital agency which will cost you less. This is because your brand will have to spend on labour, space, machines and necessary marketing tools. Hence, it’s best to hire a digital marketing agency.

These are just a handful of benefits your brand can derive, but before hiring do make sure that the agency you’ve chosen is experienced, as well as go through their previous works.

Would you like to hire a digital marketing agency for branding & other works? Get in touch with us. Futurescape Advertising is a leading advertising and digital marketing company based in Navi Mumbai.

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Looking to grow website traffic? Here are 4 quick ways to help you drive more traffic

Every business aims to get more sales and earn profits. Although, traditional ways of approaching potential clients do help you get more conversions, a certain part of sales is generated through websites as well. A well designed site that ranks well on Search Engine Results Pages (SERPs) will generate more website traffic as more visitors means more sales leads. Getting attention in the internet world can be difficult as there are several websites out there promising they are an expert in a particular field. So, how would you differentiate from the rest?

Optimize on-page SEO:
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When it comes to growing website traffic, on-page SEO optimization plays a key role as it helps to get better rankings, while it is also useful for internet marketing campaigns. Targeted keywords along with titles tags, meta descriptions, URLs & other technical factors, gives your website maximum exposure on search engines, therefore garnering interest from targeted audiences in visiting your site.

Switch to social

It’s not enough to produce great content and hope that people find it – you have to be proactive. One of the best ways to increase traffic to your website is to use social media channels to promote your content. Twitter is ideal for short, snappy (and tempting) links, whereas Google+ promotion can help your site show up in personalized search results and seems especially effective in B2B niches. If you’re a B2C product company, you might find great traction with image-heavy social sites like Pinterest and Instagram. Here’s more advice on making the most of social media marketing.

Backlinks:
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Backlinks are basically your site’s link that are mentioned on another site which directly connects to your webpage. According to studies, backlinks account for 80% of the weight in ranking algorithms that are given for a website. To get backlinks, one can comment on forums, blogs or for that matter mention links on Quora. However, Quora has stringent rules if your brand is looking for genuine backlinks.

SEO is equally important 

Think SEO is not important? Think again. Optimizing your content for search engines is still a valuable and worthwhile practice. Are you making the most of image alt text? Are you creating internal links to new content? What about meta descriptions? Optimizing for on-page SEO doesn’t have to take ages, and it could help boost your organic traffic.

Blogging & guest blogging:
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One of the most crucial factors in growing your website traffic is blogging and guest blogging. Website blogging is a way of uploading fresh content and updating your site in every 3 days. Prior to publishing a new blog, make sure you have researched well on the blog topic that can serve as link bait and encourages repeat visitors. Guest blogging is yet another way of allowing visitors to visit your website. One of the key takeaways here is to ensure that the content is of high quality and meets guest blogging site submission guidelines. This is because when the quality is high, visitors are more likely to share and links to their guest article, thus bringing new prospects to your site.

Be socially active:
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Being active on social channels is equally important. Make sure to set your Google+, Facebook, LinkedIn and Twitter accounts and list these icons on the website. Share social media posts related to your products/services, promotional offers, informative posts, among others. This will garner interest from the target audience, which will in turn help you get more website visits. Thus, growing your capturing leads to opportunities.

Getting website traffic is essential, but it will not serve any purpose if the traffic is irrelevant. Hence, Google Analytics is the way to determine what kind of target prospects are visiting your website. In fact, you can also use the tool to inform your content strategies, which pages are popular among customers and inspect how the traffic is escalating.

With careful planning and strategy, on-page SEO, updating the website and being socially active, you can grow your website visitors quite effortlessly. Would you like to get more traffic to your website or design a new site? Request a quote now! For website and design related queries or projects get in touch with us. Futurescape Advertising is the leading advertising and digital marketing agency based in Navi Mumbai, Vashi.

Would you like to share with us some more insights on increasing website traffic? Mention in the comments section below, we would love to know about it!

Every business aims to get more sales and earn profits. Although, traditional ways of approaching potential clients do help you get more conversions, a certain part of sales is generated through websites as well. A well designed site that ranks well on Search Engine Results Pages (SERPs) will generate more website traffic as more visitors means more sales leads. Getting attention in the internet world can be difficult as there are several websites out there promising they are an expert in a particular field. So, how would you differentiate from the rest?

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facebook roi

Plan To Get Better Leads From Facebook Ads

Facebook has over 2 billion active daily users as of 2016. For advertisers, the social networking platform has become an essential tool to engage with the right target audience to communicate their message. Of the top three paid advertising methods used by B2B marketers to promote content, search engine marketing topped the list gaining 66% votes as compared to traditional online banner ads (55%), according to the 2016 Content Marketing Benchmark Report released by the Content Marketing Institute.

The greater part of us are dependent on Facebook and would prefer not to leave the application once we’re in it, because of its splendid UX. This can represent an issue for publicists who are attempting to gather leads.

Fortunately, Facebook made “lead promotions” to take care of that issue! Lead promotions permit publicists to gather data from possibilities inside the Facebook stage, rather than sending them to a greeting page. On the off chance that professional, lead advertisements are a practical and ROI-centered system to produce progressively potential leads.

Facebook lead ad campaigns about products/services helps businesses to connect with prospects who are most interested in it. You have developed an ad image with the best caption to support it; however, the ad gets fewer impressions/clicks. It means you’re lacking in strategizing properly. A Facebook ad is about knowing business goals, identifying audience, location & other parameters. Lead ads are useful if your company wants to boost event registrations, consultations, demos, white paper downloads, webinar-sign-ups and more.

Would you like to know a success path to create ideal Facebook Ads? Below is the process:

Ad Creatives:

MultiProduct-Ads 1The success of an ad is largely dependent on creatives and caption associated with it. When an image is used, make sure that you have inserted text which looks uncluttered, as this tends to have a greater impact. In addition, the size also varies, whether it is appearing as a mobile, a desktop news feed or a right column ad. If your brand wants to fit in more information to be displayed in an ad, then it is better to opt for a carousel.

Targeting:

facebook roi

The ROI Facebook collects billions of data points on each user, but no one knows the exact number. Through this information, it allows marketers to reach the target audience. When it comes to targeting for Facebook ads, you can filter the exact audience based on interests, behavior, geographic location, age, gender, industry, occupation, education, Baby Boomers, Generation X and Millennials, political beliefs, online buyers, gadgets and more. Prior to filtering out the target audience for a product or a service, make sure you have conducted research to find the right ones. This will enable you to set up a successful Facebook Ad campaign.

Use offers in posts:

The vast majority are significantly more prone to share individual data on the off chance that they believe they are accepting something of the rise to or more incentive consequently. Ensure your lead advertisements are offering something significant that the crowd can truly profit by.

Feel that is self-evident? We tried 1,500 lead advertisements explicitly to discover how promotions with offers contrast with promotions without offers, and for reasons unknown, advertisements with offers performed better 67% of the time.

Lead Forms:

lead form

You can form the Lead campaign that promotes an offer that helps to entice potential customers to click on your ad & fill the lead form. Simple web-based form submission on a mobile device is a step ahead in bringing you closer to high-quality leads. Make sure you include a straightforward call-to-action and pre-populated information on the form makes it easy for your audience to submit the form.

With more fields in a structure, fewer individuals will finish the structure, yet the ones who do will be higher caliber.

Fewer structure fields bring about more leads who are less qualified.

In the event that you have a strong showcasing robotization program prepared to support and qualify drives, at that point, you’ll have the option to have the best of the two universes: more leads and higher caliber.

In the event that you are utilizing lead advertisements for remarketing, we prescribe downplaying the number of fields. Individuals definitely know your image by that point, so there is no compelling reason to challenge their ability to focus by requesting more than totally essential data.

Since the lead advertisement structures are pre-loaded up with the vast majority of the client’s data, having more structure fields isn’t such a lot of an issue of exertion, however one of trust. Requesting an email AND a telephone number can lessen your changes drastically.

Lookalike Audience:

image (7)This means targeting new prospects that have similar interests like that of your best existing customers who have responded to your ad.  Facebook recommends source audience selection between the range of 1,000 to 50,000 people. When creating lookalike audiences, you need to have a Custom Audience, a verified upgraded Facebook Pixel or a Facebook Page..

Testing:

split-test

Split testing of Facebook ads allows you to examine two different ads, which will let you know which audience has performed and how the sales and brand outcomes. These insights will fuel your ad strategy and help you design your next campaign.

Getting better leads through Facebook ads is now a trending thing among marketers, as many brands have experienced increased sales and profit. It is important that your brand takes advantage of the paid ads to gain high-quality leads before your competitor does.

Would you like to get better leads through Facebook ads? We will help you do it. Futurescape Advertising is one of the leading digital marketing and advertising agency based in Navi Mumbai offering social media marketing services for growing sales & promotion of your brand.

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4 mistakes to avoid when creating a design portfolio

The world has become more competitive than before. Today, it is necessary that your work stands out from the rest. When it comes to designing, your creative ad or idea plays a crucial role in giving you an edge over the others. One of the ways a designer can create a dominant position in his or her work is through creativity that showcases concept and the thought process required for an artwork to gain maximum appreciation.

There is no dearth of awe-inspiring designs that gives you tremendous inspiration. Graphic Design portfolio sites are the ones which you should refer for improving your work. Sites like Behance are where designers are showcasing their creativity to the world. Being a designer, have you created your design portfolio yet? Would you like to reap its benefits, then here is why you should create one!

Why creating a design portfolio is an absolute must?

  • To differentiate yourself from others when it comes to creativity
  • To showcase your skills and increase online visibility
  • To map yourself in terms of creativity
  • To boost your designing career

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Whether you’re a graphic designer or a fashion designer, a portfolio is a necessary phenomenon in boosting your career. There is no definite layout for developing a perfect design portfolio. Make sure to include projects that define your creativity. You will get many references on the Internet, but have you thought what mistakes you should be avoiding. No? Then below are some of the mistakes you should avoid while designing a portfolio:

1.  Including too much work:

Remember that a design portfolio is about how much uniqueness you can bring to the table. Therefore, eliminate design works that simply make your portfolio look over-loaded with information. This will not help you to strike the right note with the target audience who are viewing it. You do not need to include designs developed during the school level. It is recommended to not include more than 15 projects as ‘quality is more significant than quantity.’

2.  Not including explanation:

When it comes to incorporating a particular design project, make sure you give out clear details of the projects, such as the client name, agency, challenge and how it is unique. A picture without a caption may look incomplete. This is because a caption would help to understand better about your creativity. The caption should be short and crisp.

3.  Huge PDFs:

Well, this is the common mistake which designers make. Make sure you have maintained a format of A4 when developing a portfolio and the size should be between 3MB to 5MB. Making it too lengthy and heavy will only lead to loss of interest whosoever is viewing it.

4.  Lengthy intros:

The real essence of creating portfolios lies in exhibiting how you’re creatively different from the rest. Often, it is observed that intros are written in detail which take away 90% of your chance of  getting a potential client. Therefore, if you want to include an introduction of yourself, make sure you have expressed it in just a few words.

Do you know any design portfolio mistakes that you would like to share with us? Mention in the comments section below.

For design related queries or projects get in touch with us. Futurescape Advertising is the leading advertising and digital marketing agency based in Navi Mumbai, Vashi.

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