Latest Social Media Networking Updates You May Have Missed

Feb-2018_4_social-media-updates-feb-2018At the recent 9th annual VidCon event in Anaheim, Calif., top industry players took to stage to share updates on the state of digital media platforms including YouTube, Facebook and Snapchat. Of the latest updates, Facebook’s major aim was to help creators build lucrative personal brands. For Admins too, the social media channel has launched a series of updates to help them attain more engagement with their fans.

Below are some of the Facebook and YouTube added features you should know to benefit from them:

Facebook:

At the recent event, Facebook rolled out a self-service influencer marketing tool letting creators and brands to collaborate on attractive brand deals.

As part of the launch, the new feature called Watch Party allows creators to watch a piece of content together along with their fans. During the Watch Party sessions, fans can chat and interact on a real time basis.

The marketing tool also features Facebook Creator Studio, which allows creators to manage their content on Facebook, interact with fans and protect content through Rights Manager.

The Polls for Live allows creator to set up polls to live stream viewers. The feature allows them to get instant feedback and send request to audience for playing games.

The Premieres feature allows a creator to launch a new video in live experience, seek feedback and capture first impressions from viewers.

The Top Fans lets creators to engage with fans wherein they can highlight the fans that invest in a creator the most. The creators will get to choose top fans and honour them with badges on the leaderboard who have stayed most engaged.

YouTube:

YouTube has launched added features to help creators earn more money from their video content. The first is a merchandise feature which allows creators to sell products directly from YouTube app.

It has also rolled out channel memberships called ‘sponsorships’ which allows video creators to start a premium offering where fans can get access to exclusive content, badges and emojis.

In another update, YouTube is now allowing video creators to now promote and sell tickets for tour dates directly on their videos.

The third feature is Premieres, which allows a creator to showcase pre-recorded videos in a live stream along with a landing page. This feature also allows fans to interact with creators when the video goes live.

Do you know any major update that we’ve missed? Mention it in the comments section below. Get in touch with us. Futurescape Advertising is one of the best advertising and digital marketing companies based in Navi Mumbai.

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Redesigning a Website? 7 Best Practices You Should Follow

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Thinking of redesigning your business website? Refurbishment of a website is an opportunity as it gives your team a chance to explore new trends and apply it on your website designing process. It lets your team to examine website limitations and how it can be improved to make more competitive. Prior to this, it is also pivotal to audit the current site’s assets, key performance indicators (KPIs), target audience and user interface.

Evaluate your current site:
At the beginning of a website overhaul, you need to evaluate the overall elements that need to be improved such as banner design, sliders, icons, colours and text blocks. As per current industry standards, you can also eliminate certain sections or tabs that are irrelevant and replace it with something that will interest your target audience.

Interactive mock-ups:
Develop interactive mock-ups, which will give people an idea how a website wireframe will look like. Tools like MockingBird or Mocking Builder will help you build mock-ups quickly and how the prototype will look like on diverse configurations like desktop, browser, iOS and Android.

Website Pre-Requisites:
Make sure you have carried out a complete analysis in terms of competitiveness, defining your brand, target audience, the number of monthly website visitors, bounce rate and average time on a web page. These factors matter to your business as it will help your SEO team to optimize your website for better ranking on SERPs.

Visual elements:
A website redesign should focus on a stronger visual appearance for logos, icons, and background graphics. According to a research, using real photos of your customers and employees will engage customers more than a photo that looks like a stock image.

A Content Plan:
When it comes to writing content for a website, it should align with the design and images used to showcase your brand. Writing content for a site always takes longer time than expected. A reader should come to know what your company really provides. The website redesigning process won’t get pushed, if the content is timely reviewed to meet project deadline.

Split Testing:
Split testing will allow your team to know what changes should be implemented and what experiments you can do to improve your conversions, sales, or other metrics. There are simple tools such as Optimizely, Unbounce, and Visual Website Optimizer.

Align with SEO:
When a website goes into process of refurbishment, it is also necessary to keep in mind factors influencing search engine optimization (SEO) strategy such as mobile indexing and local search.
Your brand’s website is often the first impression of your company, hence focus on precise communication and integrating the best design features. We have put together this comprehensive list of tips you should consider at the beginning of redesigning of a website.

For website designing and development related queries or projects get in touch with us. Futurescape Advertising is the leading advertising and digital marketing agency based in Vashi, Navi Mumbai.

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5 Proven Tips for Successful Social Media Campaign

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What is a social media campaign and how to ensure that it turns out to be a successful one? Unlike regular social media posts, a campaign is a series of updates/posts which runs for a week or a month and they can be either newsletters, contests or interactive posts or even teasers.

Before getting to know about the tips, it is essential that we get you enlightened about Social Media Campaigns itself.

We are all aware that what hold social media has in the field of businesses, we also know that social media marketing can be a highly productive process to attract business and traffic through social media channels, but what we don’t know here is that how to use social media for businesses which can reach particular people which might actually provide you benefits of the business.

Facebook is a social handle that has the ability to share updates, photos and several other activities. On the other hand, twitter is also a social media platform that allows users to share small messages with the audience.

When talking about the success of marketing on social media, what is the capability of understanding the most trending social site? Instagram? As per online research, this social network is the highest, growing and immensely beneficial social media channel. Hence the business can be benefited when you use any of these social networking sites for advertising and drawing clients for your business.

Hence as a marketer, one should understand that while executing a social media campaign is extremely difficult if you don’t have a proper plan you may not be able to benefit for small businesses.

Have you been thinking about creating a social media campaign for your brand?

Define a Goal:

When it comes to deciding a campaign idea, the first thing that matters is identifying specific goals. Goals that help you adjudge a key performance indicator (KPI), which is a necessary trait for measuring a social media campaign. KPI helps you to know how the campaign is performing in accordance with the goal set for your brand.

Plan a Strategy:

Whether you have planned a campaign for introducing a new product or a service or simply about a brand re-launch or startup announcement, make sure you have a specific and a killer strategy in place. As a social media executive, you need to keep in mind that since the campaign is about creating buzz and awareness, you need to decide the right timing for the campaign go ahead. Make sure you have organized content ideas, concepts and the right tools for certain social media posts.

Without a doubt, a social media campaign that is planned in alignment with a strategy has a bigger chance of succeeding. This can make it a lot easier for you to generate curiosity and momentum for your brand.

Note in Editorial Calendar:

Once deciding content and concept ideas, it’s time to note down in your editorial calendar. The social media calendar allows you to plan content for the dates when it would be posted so that there are so goof-ups. Content planning will save you time and keep your social media team aware of what content is planned, thus enabling you to elevate the success rate. Preparing an editorial calendar is easy as it can be done on free templates or Google Drive Spreadsheets. There are also free customization templates available on Google.

Campaign Essentials:

When running a campaign, map your target audience on factors like demographics, interests, likes and dislikes. In addition, call-to-action is equally important as it enables users to know what should be the next step when they see your ad. You can also think of running a pilot campaign in order to test targeting options and get clarity on communication.

Involve audience to create a buzz:

Your campaign should involve customers and get them excited through paid likes for creating a buzz. They are the ones who will interact with your brand out of curiosity. As part of your campaign strategy, you can ask an interesting audience to share your promotion on their social media page or announce some giveaways to compel them for promotions.

Are you ready to set up a social media campaign?

Use these tips to strike a conversation with your audience and engage with them to help your business grow. Campaigns are successful when you have a unique concept that is backed by strong content and creativity. Keep experimenting with your strategies, you never know which one would work out well on social media platforms.

Futurescape Advertising has a vast experience in setting up successful social media campaigns that capture the audience’s attention. Contact us to find out more about our social media marketing expertise.

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YouTube Advertising for Business: How to set up a video ad & its benefits

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Nowadays, multiple social media platforms are sponsoring video ads as more and more people are preferring to make buying decisions on watching video ads. Over 500 million hours of videos are watched on YouTube each day. For businesses, this presents a huge opportunity to engage with prospective customers as video not only allows them to convey a message faster but also gets the most attention. As mentioned in the previous post, this post will focus on how to run YouTube Ad campaigns and how it can be beneficial for your business.

Youtube has over 2 billion users and there is an increase of 50% more video watching on the platform year over year. This makes Youtube an excellent platform for your small business to reach their target audience.

There is no need for you to hire a high-end director for the Youtube video to generate revenue for your business through your business video content.

In this blog, we are going to discuss how you can use a Youtube video to expand and grow your business. We’ll cover topics like- how the platform works, How you can secure return on investment on the video content created.

There are two types of video ads which are skippable ads and non-skippable ads. Skippable ads can be skipped before you want a video while non-skippable ads are something that appears before the video and it can’t be skipped as the name suggests. Most of the non-skippable ads last around 15-20 seconds and force people to watch it.

If you’re making a Youtube ad video for the first time it is suggested to make a small ad video rather than a long ad video. A short video will cover the important aspects of your message. In my opinion, people are more likely to watch a small video ad rather than a long video. The most important of all you can create it easily by hiring a good digital marketing agency which is way cheaper than a big shot director.

The pre-roll ads that are shown at the start of the video content are called instream ads. A common ad type that you can use for marketing and advertising on YouTube. A study shows that 72% of people don’t mind watching instream ads.

If you’re looking to send traffic back to your official website then you need to make sure that your website doesn’t slow down because of the upcoming traffic.

11 Steps to Set up a YouTube Ad Campaign

Step 1: On Google AdWords homepage select Campaign type as ‘video ads’

Step 2: Enter a name for your ad campaign

Step 3: Select “In-stream or video discovery ads” in the Video Ad Format

Step 4: Set your budget per day in the Budget section

Step 5: In the Networks tab, select YouTube Search or YouTube Videos where your ad would appear

Step 6: Define the target location

Step 7: Set begin and end dates for your campaign

Step 8: Creating the Video Ad Creative

Step 9: Determine the max price you will pay for each view in the Bidding section

Step 10: Define your Target Audience

Step 11: You target individuals by keywords, topics, or websites in Advanced Targeting

 

6 Ways YouTube Video ads can be Beneficial for your Business

 

1) More than 4 billion videos are viewed on a daily basis. Video ads help you engage with the audience easily by creating skippable or non-skippable ads that would entice your prospective customers to know more about your brand.

2) Google AdWords for Video helps you build your email list by adding links, annotations, and cards. Links or displaying cards allow you to convince your customers to stay on your channel and providing video suggestions from your playlist.

3) By regularly running meaningful video ads, your brand can earn attractive revenue through Google’s AdSense for Video program. Additionally, it helps you drive traffic to your website which results in improving your list of leads and sales, as well as increasing your brand’s conversions.

4) When it comes to spending on AdWords for Video, your brand will have to pay only for engaged views. This is possible only when a person view watches your video ad for 30 seconds.

5) When your brand is consistent in running Video Ads, it opens up the opportunity for grabbing the attention of new visitors. YouTube ads give your brand maximum exposure by helping you reach a worldwide audience.

6) With so many companies focusing on social media marketing, video ads will give you an edge over your competition as it promises more engagement and gains exposure in a predominantly untapped market.

The idea of creating a video seems easy, but only a powerful story-line and strong marketing efforts can make a campaign successful. In order to create dominance in Adwords for Video, your brand needs to create high-quality videos on an ongoing basis that drives the required revenue and serves your company objective.

Is your brand open to YouTube Ads? Our digital team would love to help you out, as we’re one of the best digital and advertising agencies in Navi Mumbai.

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