Why SEO is important for your real estate company?


Search Engine Optimization (SEO) is all about making a website rank on SERPs like Google, Bing and other search engines. It is critical for online marketing. Right from small to large businesses, SEO has become an important parameter to get website visitors and, thereby, generate business organically. When it comes to results, you need to have patience as SEO is something that is governed by Google algorithms.

With the coming of digital technology and commercial space buyers’ expectations have evolved drastically, so to manage your real estate marketing plan. You need to create an online space to promote your real estate brand as more than 86% of commercial space buyers choose real estate websites to gather information about your specific projects. It also adds credibility to your brand.

To make sure your commercial space sells and doesn’t become a ghost house because of people not buying it, you need to promote your commercial space literally in front of the right audience or commercial space buyers.

Here are a series of tips that you can adapt and grow your commercial space. To rank your real estate better reach in the search list:

  • Your website should be mobile-friendly, fast, and creative.
  • Use real-estate keywords for better SEO practices
  • Create a real estate blog and share your content via social media, and email marketing. These blogs bring you better back-links, which will increase visitors on your websites.
  • Take advantage of VR, photos, and videos
  • Solve home seekers’ problems in one-click, one-second

What does Real Estate SEO mean? 

The process of making your website show up higher in the search results is called SEO stands for “search engine optimization”. Better SEO rankings improve your lead generation, about 95% of all the web traffic and the first position of google search results has a 34.36% clickthrough. So your SEO matters a lot from the sales and rand value perspective.

More than 200 search results are there for a page to get better search results. Below are the algorithms that matter the most.

  • Secured sites (HTTPS vs. HTTP)
  • Websites that are mobile-friendly
  • Schema markup
  • Webpage content quality
  • Webpage content length
  • Optimized title tags and meta descriptions on all web pages
  • Page speed
  • Social signals
  • Quality backlinks
  • Optimized images
  • Domain age

Nowadays brands always strive for online business sales. But the question is how these businesses get maximum visibility? It is through SEO. It is important because it keeps the search results fair.

People have become net savvy and online reviews about a brand create a strong impact when it comes to making a brand decision. Hence, an online presence is significant in today’s digital age.

It reduces the ability to manipulate these results as much as possible so that the sites appearing for each search are there because they deserve to be there.

A website that appeals to visitors has a probability to rank high on search engines. The higher you rank in results pages, the more clicks and traffic your site will generate.

It improves user experience, making it more likely for customers to become repeat buyers.

Users trust search engines and achieving a top spot in search engine rankings signals to searchers that your site is a credible source.

SEO is cost-effective. Competitive industries today spend large amounts of money on paid website traffic, therefore a real estate company should opt for SEO services to get better leads and increase sales.

Engagement, traffic, and conversions are the three best reasons why brands opt for SEO. This is possible when the website’s content is optimized properly using on-page and off-page SEO techniques. Is your real estate company looking for SEO services? We will help you know better.

Stay tuned to our next blog to know how on-page SEO will help a real estate company like yours to rank better on SERPs and get maximum visibility.

Get a website user-friendly, perspective, that is fast and efficient: As mentioned above it is one the most crucial aspects to

Would you like to implement SEO services for your real estate website? Get in touch with us.

Futurescape advertising is one of the leading SEO services company based in Vashi, Navi Mumbai. We are also leading advertising and a comprehensive digital marketing company.


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5 Ways to get ROI from Instagram marketing

What is social media return on investment (ROI)? It is often a question asked by businesses when they begin running influencer marketing on Instagram. The social media network helps brands to tell their stories visually and its eminence grown exponentially in the recent years since it is refreshing and interesting. Advertisers too are keen on spending money on marketing campaigns set on Instagram rather than Facebook and Twitter.


Here are five ways to get more ROI from your Instagram influencer marketing:

Measurable Business Goals:
Your goal for influencer marketing can be any of these: Looking to increase followers? Want to bring more traffic to your business? Looking to grow footfalls at your store? Want to generate conversions? Find out what is the final goal of your campaign as this will help you to know how much ad spending would be required.

Custom audience targeting:
Targeting depending on the nature of your business is extremely advantageous for your brand. If your goal is of gaining more followers for an influencer campaign, then customer audience targeting should be your core focus. The more followers you get, the more are your brand’s chances of getting conversions.

Track Your Spend:
When it comes to ad spending, a study indicates that the marketing spend on digital platforms surpassed that of TV advertising in the year 2017. Marketers also believe that social media ad spend may actually get more results. Generating ROI from Instagram influencer marketing depends on how much your brand is spending and how it will impact your business in terms of results.

Mobile Optimized Website:
A survey reveals that customer conversion rates from a smartphone has increased 64% as compared to desktop conversion rates. A mobile responsive website is also one of the major factors that influences visitor to go ahead with your website. Make sure your site appeals to more user intent by drafting a content that answers questions they might have about your brand/product.

This will basically help you to tap customers who have shown interest in your brand’s product. Through re-marketing, you can re-engage with the followers by showing a different ad. This will help you to increase followers who unfollowed you before. The new influencer marketing campaign based on re-marketing will be helpful for you in gaining maximum followers, generate more sales and get more ROI.

To generate the best ROI, your Instagram marketing campaign should be a mix of defined goals, a fixed budget, re-marketing and audience targeting. Would you like to generate more ROI for your brand? We know how to make it possible. Futurescape Advertising is one of the best advertising agencies based in Navi Mumbai. For digital or print enquiries, get in touch with us today.

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How to deal with negative online business reviews?

About 80% of business search results are influenced by social media accounts and online reviews and not by actual business websites, according to a 2011 report released by an advertising firm Marchex. Online reviews improve your reputation online and impacts the decision of customers. This has been proven in BrightLocal’s survey which states that two-thirds of customers form their opinion of a business after reading just four reviews.


Reviews can be either positive or negative. It is not always that a brand will get positive reviews on Google or other view sites. Negative reviews can tarnish the image of a brand, thus affecting in the long-run. Ignoring a bad review only makes things worse.

Is your business facing a negative review? If you’re not familiar on how to deal with negative reviews, here are some ways or measures you can tackle them.

Acknowledgement is the key: 

There is a reason why people post negative comments online, is because they think that they are not being listened to is because they don’t get acknowledged each time. Hence they take out all their anger and frustration about the bad services given by your business on social media to spread the message of particular service or product being bad.

Another reason is that those people want to hurt you & force you to pay attention to them. It is best to acknowledge the customer’s issue as soon as possible before you get the butterfly effect of negative comments. It does not mean that a business has to exceed their limits of providing solutions, businesses have the upper hand to resolve the queries and complaints as per their perspective.

A non-judgemental and healthy communication while trying to understand what went wrong can help you go a long way.

Accept the fault & apologise:

It is very difficult for organisations to take the blame and say sorry, as when you apologise it is often considered that it was the businesses or products fault of what went wrong regarding the negative comment, it gets utterly difficult to argue with some clients and customers as they are so adamant to just make you feel like as it was entered the product’s fault, although it must not be, but saying a simple “Sorry” for just being humble & kind, might change the mood of client and make him inclined to understand your situation.

Although you may have to refund or replace the order and product, a sincere apology might pin the issue down the line & will also take the situation on a better and more clearer path.

Make sure not to sound like a robot! This is a universal issue unlimited people are experiencing at the same time, DO NOT GIVE COPY PASTE RESPONSE to customers as they are quite smart to understand if you actually mean the apology or not. You can always try to personalise and empathize with the trouble that customer must have gone through,

Acting defensive:

It is obviously a nightmare, when an organization is faced with a negative review. It is advisable to not act in a defensive way which would again turn unfavourable for your brand. Get your thoughts in order and maybe you can respond to it after some time.


Whenever your brand faces a negative review, it is recommended to not avoid but leave a polite and thought-out public comment. If you fail to take action, it can lead to long-term consequences. At times, these reviews are written by spammers who always aim to harm the brand’s reputation.

Verify the reviewer:

Inspect the reviewer who has uploaded the negative review. Reach out to them, ask them how to settle the matter amicably. Once you communicate about the matter, you can know what the core problem is and offer a solution, when was the last time they did business with you and address them personally.

Beg for a review again:

After offering a solution, you may ask the customer to provide an updated review which would help your brand in a positive way. In the second instance, the updated review can be published so that it portrays that your brand is concerned in excelling customer experience.

You will be surprised to know that around 33% of negative reviews on Yelp turned positive when you take the time to respond to the upset customer.

Improvement is a wise decision:

If your brand is consistently receiving bad reviews regarding a particular customer service, then it is wise that you improve on the same and it’s time you change the way you work.

Is your business facing any bad review? How do you deal with it? Let us know in the comments section below.

Would you like any assistance with regards to online reputation management? Get in touch with us. Futurescape Advertising is one of the leading advertising and digital marketing companies based in Vashi, Navi Mumbai.

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Top 5 tips to keep your website updated


When it comes to marketing, it is always said that customer retention is quite easier than acquiring a new one. Face-to-face marketing is definitely a daunting task; however, ensuring the same virtue or focus online is yet another questionable matter. One of the facets of making sure you gain maximum outcome from online marketing is keeping your website fresh and updated. When a website is updated it creates an interest among your target customers that your brand is here to stay and that it values of what’s trending in your particular sector.

Why your website needs an update?

Before we explore the methods of keeping website updated. Let’s comprehend the reason for doing so. Most companies do not have an online presence, while there are others who have a website but it has not been published with fresh content. Not having a website at all or not updating your website with fresh content is one and the same. Today, online presence has become the need of an hour. People are always looking for online recommendations before any product purchase decision. Even search engines like Google, Bing, Yahoo are always looking for fresh content and if this need is addressed effectively, you brand will become more visible to your prospects, thus raising your opportunity to grow customers and making sales online. Technology is constantly evolving and no customer would want to associate with a brand that has obsolete content on their website.

Is your website successful in keeping up? No. Then here we share some effective and proven tips for keeping your website updated.

A website blog is one of the best and oldest ways to get your brand noticed. Here’s an example set by one of the iconic advertising agencies Ogilvy, wherein it has successfully managed to grow its LinkedIn followers 60K plus by publishing fresh content on its Company Pages. That is the effect of fresh content. Publishing an informative blog on your website can help you rank better with proven SEO techniques as well as help you engage & build more followers.

Customer testimonials:
Publishing customer testimonials will help you acquire new ones as authentic recommendations work best in building trust of your brand. Ask for customer feedback from your clients who have worked with your brand and have liked your work.

Case Studies:
Showcase your previous works by creating case studies of your clients in a proper format – right from introduction of client’s brand, challenges involved, strategy and solution offered. Often, some companies include testimonials in the case studies itself. When a prospective client comes across your approach towards execution of work, it will make them more interested getting associated with you.

Self- promotion:
When it comes to updating website, it is not just about business related content; you can also share glimpses of your workplace or upload any festive images or videos. This will help your organization in attracting the right crowd. In fact, you can also share your company news to let your business circle know how you’re making a difference in promoting your brand online.

Publishing latest Social Media updates:
Featuring Social Media updates on website is a great way of letting visitors knows about your social presence. This will intrigue visitors to follow your company page and know more about your brand. Visitors love companies that are active on social networking channels.

Companies have sworn by keeping website updated as it has helped them build loyal customers. Hope these tips will help to improve performance of your website. Would you like to share some tips with us, do let us know in the comment section below.

Is your organization looking to create a brand new website or redesign the existing one? Get in touch with us. Futurescape Advertising is one of the leading advertising and digital marketing companies based in Vashi, Navi Mumbai.

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