How to Maximise Social Media Impact With a Small Budget?

facebook budget

According to most of the surveys, marketers are allocating around 10% to 15% of small or medium businesses on social media.

These budgets are expected this year, in 2020. The actions which you take on social media are driven by the Digital Marketing strategy. The budget or money you allocate for social media depends on the analysis of social media and which of its aspects is working for your brand or your business. The analysis of social media is better left to be done by digital marketing professionals who can do it in the best way, one such digital marketing expert is Futurescape advertising, they have a global presence because of their experience.

Often, when you’re on a budget and planning your cash flow, making appropriate decisions about which aspect of social media marketing you need to invest more money in can be challenging.

Small businesses often struggle with funds when it comes to their own branding and marketing activities. The greatest barrier is social media marketing. The impact of social media on today’s generation in unmatched as it drives not only revenue but also elevates your brand. A huge marketing budget is not necessary for your business to make a big brand name. There are so many startups that have transformed into renowned business names mostly due to minimalist marketing rather than investing a huge amount in marketing.

-Set your target audience: It is the first step of efficient digital marketing- identifying your target audience. So that you can analyze them and decide which social media platform has the highest platform will engage the most number of the target audience. If your budget is a little more you can choose for multiple platforms to advertise.  Facebook & Instagram has the greatest impact on people’s buying decisions for business-2-consumer. This is because social media does build brand awareness especially if you focus on high-quality content.

Similarly, LinkedIn works for business-2-business marketing like magic. Facebook has the greatest impact on people’s buying decisions. This is because social media does build brand awareness especially if you focus on high-quality content.

-Are you unsure what is the best approach to succeed with a small budget? We have fetched out the right strategies.

-Although you don’t need to have a big budget, you can sketch out a social media strategy that focuses on minimal investment in marketing campaigns. What matters is having a marketing idea that strikes the right chord with your target audience.

-Do research on your target audience network. Identify who they are, where they are and what interests them. To determine the target audience, you can use free tools such as Followerwonk or examine audience categories for Facebook marketing.

-Most of your social media posts will go viral when it shared and liked by maximum people. For this purpose, you need to make efforts for growing your network which would benefit your campaigns. You can also opt for a small investment page like or sharing campaign.

-Affiliate marketing is also a great way of promoting your social media campaigns. Your organization can up an affiliate which will help your brand earn recognition socially. This type of marketing can really give people the motivation they need to refer you to others and it becomes a win-win for you both.

-Broadcasters: People who share what you create for social media & blog posts and create something unique and closely linked with what their fans want on social media.

-Select social media channels that have a culture: The culture of social media matters a lot, every social media platform has its own culture – and they expect businesses and brands to advertise on similar notes.

Social media platforms are evolving, for example- Facebook has revolutionized from a simple PPC advertising platform to a databank of information on audience insights, demographics, and more.

Spreading your eggs across several baskets will likely not produce results for you. Focus is the key. When it comes to social media channels, having a “less is more marketing tactic,” will get you the best results.

These people are amplifiers. They’re creatives. They can take an idea that you shared via your social media or a blog post and expand on it. They’re one of the best types of users to connect with on social media as a marketing tactic.

Are you ready to start social media marketing with a small budget? These strategies will help you out.

One thing you need to remember is you don’t need to rush with every marketing technique but choose the right one for your business. In-house marketing can sometimes create a hassle, hence, it is good to approach a good digital agency. Is your organization looking for one? Futurescape advertising is one of the leading advertising and comprehensive digital marketing companies, based in Navi Mumbai.

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Elevate Your Brand With Five Branding Essentials

4-Essentials-To-Build-An-Effective-Brand-Strategy

As the world of marketing undergoes a series of changes, several businesses are facing the challenge to stand out in the growing competition. Running a business is tough since you have to spread the word. When it comes to branding your business, it is all about making it knowable, trust-able and like-able. As competition becomes more fierce, companies look for ways to connect with customers to create loyal relationships and thus grow the brand. There are some branding essentials you should opt for in order to build a stronger brand. Below is the list of things you should do for branding:

Visual identity:

One of the easiest ways to make your brand stand out is by creating a visual corporate identity. This includes your logo, official website and stationery. A brand identity lets your target audiences know how your brand is distinct from others belonging to a similar industry.

Content marketing:

Create a voice for your brand through promotional channels, blogs, forums and tagline. Regardless of which side of the  B2C/B2B your company falls in, rich content gives your brand to create a dominant position and it will soon help you to become an industry leader. Hence, quality content matters.

Digital marketing:

Engage with your audience by setting up digital marketing campaigns. If you want to reach your customers online, you need to invest in social media. By creating an active presence on social media channels like Facebook and LinkedIn, you can reach targeted audiences with relevant information.

Customer experience:

Not just during the branding phase, but in the long term, what keeps the customers engaged with your brand is customer experience. By conducting online surveys and asking for regular feedback, you will be able to understand how your customers are experiencing your brand.

Video marketing:

Create video marketing content as it brings life to your branding process. A creative video can be about the glimpse of your company profile or products or work culture. Video is a powerful way to engage with your customers and puts your brand on a pedestal.

It is of very important that whenever you create content or planning to create a brand presence on a social media platform, make sure that you do create a social media plan.

Planning is immensely important is because it will help you set your goal of start and end both, it will keep you motivated to reach the desired level that you had thought before starting the marketing, posting without a social media plans will, unfortunately, make you realise that you are not heading in the right direction, that too very soon!

After research, it is said that eConsultancy services found that 41% of their response was received by 1,000 companies and agencies which had absolutely no idea of social media’s financial impact. It is because most of the businesses don’t know where they want to reach and take their brand. They don’t even know what to track and measure.

That is why we suggest and plan out a series of goals and objectives of where we want to reach before posting anything on social media platforms, be it your goal of creating brand awareness, elevating your brand, boosting your business or anything, our marketing strategies would consist of planning.

This will also lead you to create a loyal image of the brand while boosting website traffic, it will also help you increase your customer and business engagement, which will automatically help you in creating a brand image that cannot be shaken easily.

Social media plan also redirects us to take a look at competitor analyses, it is important for us to know what our brand competitors have been doing to create their brand image, how active they are on social media? if there is something special they do to improve their image. This will also help you in the content planning, letting you brainstorm to come up with similar yet different ideas to gain attraction on social media.

Proper research on how they connect with their target audience is what we have to ensure to stand out from the crowd. With the competitor analyses, you can compare your page with theirs and try to understand what wrong have you been doing to not receive the kind of response your page should get.

Become a smart business person and apply these simple agenda’s in your social media plan to understand and analyse your own performance on social media.

Apply SMART goals to win the game of social media marketing -

S: Specific

M: Measurable

A: Attainable

R: Relevant

T: Time-Bound

In this competitive age, brands are faced with challenges to redefine themselves, however, there is no shortage of ways to differentiate your brand. When it comes to branding, an effective strategy needs to connect with a new professional company. Futurescape Advertising can help your brand create a unique identity from the rest and shape a brand with sustained growth.

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Visual Branding – Why Your Business Needs It?

BRANDING

You all must have heard an old saying “A picture is worth a thousand words.” Nowadays, a company no longer builds its reputation solely on products or services, visuals tend to overpower the verbal dialogue.

The new-age marketing is more about visuals. According to psychologist Albert Mehrabian, 93% of all communication is non-verbal. Before embarking on the creation of a visual identity, you must explicitly and precisely identify the strategic goals of your business: Why is it so important? Which media should I utilize? Why is having a visual identity so important?

Brand identity involves all of the moving pieces that together represent how your brand is perceived, and your visual identity includes the visual components of that. Color and designs are important aspects of your visual identity but your brand’s identity is a lot more than that. If your brand has a consistent visual identity it will engage your consumer or target audience more.

The visual identity of your brand is like its mirror while presenting your brand in front of people. you need to invest time and research to make sure that your brand is accurately and optimistically presented.

Know your audience: 

When you’re figuring out your visual identity then you need to keep your target audience perception in mind and understand what attracts them. This is the most important step, so if you don’t understand the needs, nothing about your visual brand, or marketing and operational efforts in general, will matter. Keep in mind, the visual aspects of your brands aren’t you. They are of your consumers, so be sure to keep this in mind.

  • A visual identity fetches you following benefits:
  • It drives business opportunity
  • It enables you to stay ahead of competitors
  • It gives you a brand identity

Consider how we react to body language or why silent movies are so compelling despite the lack of verbal dialogue. What we see has a profound effect on what we do, how we feel, and who we are. Similarly, how you use graphics greatly affects how you and your marketing campaigns are perceived. Visual content is known to drive instant engagement.

Add a unique touch in your visual identity: 

  • Be unique: TO stand out in the market you can keep your visual identity components based on your brand’s USPs, a visual presence that conveys the message that your brand can only deliver such powerful results.
  • Be memorable – Your visual identity should have such an impact on the audience that the people can remember it anytime or recall it easily. The best example for it can be a Facebook logo, Nike logo, Gmail logo, etc.

Each element of your visual brand should be cohesive and tie together effortlessly.

  • How to build a strong yet simple visual identity?
  • Why does your business need the power of visuals?

A brand that establishes a good visual identity is sure to witness increased loyalty and builds trust in the brand, hence visual branding should be a significant part of your social media marketing strategy.

A customer gets a better understanding about your business when it is promoted with visually creative images. Before, you decide to make your brand visually appealing, make sure you study your target market.

When it comes to your brand, your visual elements should have a similar feel. Keep discovering what kind of visuals your customers will respond to and you will get to know what type of images strike well with your customer.

Be it photos, or other design elements, graphics provoke strong emotional reactions from customers. Visuals let your visitors know why your brand is suitable for them.

Magic of  your logo

Get a logo designed that defines your brand or is the symbol of your brand, Logo goes with almost everything related to your brand.

Create a consistent color palette 

Compose a regular color palette for your brand, the colors will be more of like a synonym of your brand. There are many famous brands from which you take inspiration to create a visual identity, like coca-cola, Amul, Nike, etc.

A brand that establishes a good visual identity is sure to witness increased loyalty and builds trust in the brand, hence visual branding should be a significant part of your social media marketing strategy.

A customer gets a better understanding of your business when it is promoted with visually creative images. Before, you decide to make your brand visually appealing, make sure you study your target market.

When it comes to your brand, your visual elements should have a similar feel. Keep discovering what kind of visuals your customers will respond to and you will get to know what type of images strike well with your customer.

Is your brand looking for creative companies in Navi Mumbai for designing requirement? We, at Futurescape Advertising, will help you as we are counted as one of the best creative advertising agencies based in Vashi, Navi Mumbai.

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How on-page SEO will help your real estate company?

on-page seo -Futurescape Advertising

On-page SEO is all about optimizing each and every web page of your site in order to rank higher in SERPs. It is basically has to do with both technical SEO like the titles, descriptions, urls etc and the content of your web pages. Below are some of the on page techniques your real estate company should start implementing:

  • By doing keyword research, you can identify what words and phrases related to your business people are searching for. Potential customers need to enter something into a search engine to get results, and it’s up to you to pinpoint the most relevant words and phrases for your site. Once you’ve identified keywords, you can begin to incorporate them throughout your site’s content and within on-page SEO.
  • When adding on-page SEO components, it’s important to stay within recommended character limits and use relevant keywords to ensure content displays well on the search engine results page. Make sure the keyword density is around 1.5%.
  • Just like text content, optimizing images of your website is important. Adding alt text inserted with target keyword to image helps to capture traffic effectively.
  • Make sure your real estate website has relevant meta tag description for each page. The description should contain targeted keywords, however, be  careful that you don’t over use them as it could lead to spamming.
  • Keep updating your website with new and informative content by uploading blog posts. Blog posts is necessary for improving website page ranking and boosting traffic.
  • Blogging is one part of SEO link building, but another pivotal element of blog posting is interlinking them. Interlinking will help your visitors to spend more time on your real estate website.
  • Similar to interlinking of posts, make sure you’re getting enough traffic from external links as well. External linking should be only through trusted websites that won’t harm your real estate presence or ranking on SERPs.
  • In addition to pleasing search engines, properly adding on-page elements to each page of your websites helps visitors quickly decide if your page offers value and pertains to their query.
  • As search engine algorithms continue to check content quality, publishing rich content, from site copy to articles, is guaranteed to catch the attention of search engine spiders. The more relevant, in-depth content published on your website, the greater are your real estate company’s chances of ranking well.

For a real estate company, understanding SEO and its techniques will go a long way in ranking your website. Would you like to implement SEO services for your real estate company?

For any SEO enquiries, do let us know. We are the leading advertising and digital marketing agency based in Vashi, Navi Mumbai.

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