Of Lost Battles and Hearts Won

The nodal agency of Govt. Of Maharashtra, DGIPR, was inviting Campaign Pitches from numerous ad agencies for maintaining and sustaining cleanliness in Maharashtra through various initiatives. Although our agency couldn’t get through the approval process, the creativity streak definitely won the hearts of the team at DGIPR.

Following ideas were conceptualized by Futurescape Advertising for the pitch.

1) Swachh Survekshan Grameen 2018

Concept:

We’ve all heard about the phrase ‘Cleanliness is next to Godliness’. The idea of our campaign was mainly based on the fact that cleanliness is nothing but a collective effort, be it a child or an adult. So, the character in the creative doesn’t depict just a woman, but a symbolic representation of the entire village. Because, it’s only when your thoughts & surroundings are clean, do you invite God to visit your humble abode. We also suggested ‘A Cleanliness Week’, ‘A Pledge Towards Cleanliness’ & asking citizens suggestions through text messages to augment the initiatives.
DGIPR Campaign_Linkedin-01
2) Sant Gadge Baba Gram Swachata Abhiyan

Concept:

According to the brief, the Government wanted the regulations of basic hygiene to be showcased at a personal, village and district level. The concept was exhibited in the form of joining hands against unclean surroundings. Which meant, that it is a collective battle at each level. Be it a village or a district, a competition at the block level with rewards would ensure active participation of everyone.
DGIPR Campaign_Linkedin-02
3) Sustenance of ODF (Outdoor Defecation Free)

Concept:

There still are villages that lack proper defecation facilities, which is a major concern for females. The concept was to create an awareness that the Govt. will provide them with specialized community toilets to utilize them as a means to ensure that the sewage gets reutilized as a fertilizer after treatment. This not only ensures convenience and privacy to female community of the village, but also works as a benefit to the entire village. So the tagline ‘झाला उष्: काल , नाही आता आम्ही बेहाल’ means it’s the dawn of a new era for sanitation, especially for the women of the village.
DGIPR Campaign_Linkedin-03
When it is about garnering sales pitch, Futurescape Advertising has always believed in giving the best. So the next time you’re considering to boost your brand’s sales and authenticity, do get in touch with us. Futurescape Advertising is one of the best advertising and digital marketing companies, based in Navi Mumbai.

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Big Instagram Marketing Mistakes You Should Avoid

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Nowadays social networking is at its peak, which has caught the attention of celebrities, businesses, marketers and youngsters. One social platform which has been rapidly gaining popularity is Instagram. The social network is known for its visually appealing pictures, which makes the brand stand out from the rest. Often, when brands are trying to establish an image in the process to build credibility and trust among visitors, they are faced with hurdles which could lead to marketing blunders.

Here we have listed 5 Instagram mistakes which could be avoided:- 

Engagement: 

Instagram is about engaging with the target audience to build loyal subscribers or followers. It is utmost important that your marketer or social media executive should turn up and reply on the specific posts whenever a query or a comment is made by anybody in the comment section. This shows that the brand values customer engagement and may also give you benefits for your business and brand awareness.

Consistency:

When it comes to posting, be consistent. Make sure you have enough content to keep your profile active. Followers become interested in your brand if you’re posting regularly engaging content. However, in an attempt to bring more followers, no brand should post back-to-back images which won’t be counted as relevant. Followers will easily choose to unfollow your brand.

Hashtags:

This is the major problem which brands need to understand prior to using it. The idea behind using a hashtag is they should be searchable which helps to categorize posts in Instagram. Brands should follow popular hashtags that match with the industry or sector they serve. Another thing a marketer should remember is not overloading a post with innumerable hashtags. Make sure they are short & relevant.

Images:

Using low-quality images for business marketing is a big no-no. Often, when uploading certain posts some brands ignore the alignment or oddly cut out images. This could hamper a brand’s image. Your post needs to appear as professional as possible. There are times when certain brands share pictures that are not relevant. Create a fine balance between your random & relevant posts.

Bio link:

Brands looking to gain traffic to websites tend to forget to add a link to their actual business site. Hence, whether your brand is a retail or an enterprise, it is necessary to add a website link to drive more users.

If your brand faces any mistakes, make sure you fix it then and there. The social networking platform is here to stay, therefore use it suitably to grow followers and grow the loyal user base. Are there any other marketing blunders you have faced while doing Instagram marketing? Do let us know in the comment section below. Get in touch with Futurescape Advertising for the best advertising and digital marketing campaigns. We are based in Vashi, Navi Mumbai.

Not proofreading the content:

It is of utmost important that before posting any content, you should do a proper proofreading, as you never know, even a single mistake, misspellings & grammar errors would make your brand look unprofessional.

It can make people cringe as people are too quick to judge and especially on social media, it is quick to ruin impressions in front of a huge audience.

Not following your followers:

Marketing strategies usually believe in knowing their customers as best as they can, if your customer decides to follow you, it is very important that you make sure to treat them with at least a follow back for them to feel respected.

Of Course it is possible for you to understand what is your customer’s nature, likes, dislikes and their latest updates with this information you can prepare yourself for your upcoming meetings and grab the attention by presenting what they exactly want & they are looking for.

Low quality photos:

Visuals are something which makes the audience stop and take a look at the creative and the content which has been posted on social media, it is not just to grab the attention but it also declares the professionalism, so if any mistake and unclear images are there,

If your brand faces any mistakes, make sure you fix it then and there. The social networking platform is here to stay, therefore use it suitably to grow followers and grow the loyal user base. Are there any other marketing blunders you have faced while doing Instagram marketing? Do let us know in the comment section below. Get in touch with Futurescape Advertising for the best advertising and digital marketing campaigns. We are based in Vashi, Navi Mumbai.

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