6 misconceptions-02

Social Media – A secret Ingredient for Startups

6 misconceptions-02

 

Are you on social media? 

Do you know a person who is not on social media? If your answer is no, then you must be aware of how it is creating an impact on our lives. Well, the growing influence is not just on humans, but also on businesses. Be it a small, medium or a large business, every company is now on social media. In fact for startups, it is a great boon as the challenge of getting noticed is often faced by most startups. Hence, social media channels give an outlet to present your product/services to the right people. According to a study, 96% of businesses use social media marketing in some form or another globally.

Facebook has over two billion active users. Instagram’s audience is 800 million. Twitter’s followers are crossing 330 million marks, while LinkedIn is home to 500 million professionals today. Social media marketing for a startup has now become more important than ever. These huge numbers are proof of how social media has taken over traditional marketing methods and has become a world in itself.
Currently, there are four best platforms, which will help to reach your goal depending on your business needs:

 Facebook:

If you are looking to reach the masses, begin by making a Facebook page and posting regularly on it. There are over two billion active users on Facebook, all these people can be your target audience. Facebook can provide you with a powerful mass communication platform to connect with your set of audience.

Here are a few tips which you can use for reaching your audience through Facebook:

 

Start the conversation:

Understanding the mindset of your target audience is really important, to do that you need to connect with them. So you need to engage them, this gives allows your brand to get a loyal community. You can create content which suits your startup- It can range from brand creatives, social issue posts, festive posts, memes, and many more. These types of content will engage your audience and keep your interest in the brand.

Use videos to make your start-up go viral: 

Videos seek a lot of attention from the audience on social media. The video content is constantly evolving, as people’s preferences and opinions change every day.  People like video content more than long written blogs and other creatives. The reason why people should choose between video and long written is simple, in a video one can get information in a more efficient and effortless way.

Power of live marketing: 

To seek your audience’s attention you can use Facebook live to promote what is going on in your startup and how it is going to benefit them.  Live Marketing has helped businesses and startups attain an upper hand in the market and stand out with their strategies.

Live marketing when done using Facebook in the right way it will deliver you improved responses from your audience and it is a powerful Facebook marketing strategy that you should surely adapt.

As intimidating as live marketing on Facebook sounds, it’s equally tricky and challenging to accomplish. If done the right way, it

Twitter: 

A well-curated strategy is really crucial for your startup to excel using marketing on Twitter. If you don’t have an exceptional plan of action you won’t be able to reach goals. But first, you need a well-defined goal to understand:

Generate leads and sales

Increase customer loyalty

Build brand and product awareness

Decrease customer support costs

Here are the few techniques which you can apply and grow business through twitter.

Research the competition-

Analyze what your competition is doing- this will give you a better understanding of what are the strengths and weaknesses of your rival.

Get your message across in 280 characters which are great to attract the short time span people have these days as they skim through their feeds.

LinkedIn:

With over 467 million members worldwide, LinkedIn is the perfect platform for facilitating global networking.

YouTube:

This gives you a chance to make and promote videos that could help you outshine your competition.

 If you’re running a startup, here’s how it can be boon for your business:

Cost-effective:

If your startup doesn’t want to invest much in marketing, then head over to social media channels where you can promote products free of cost. Moreover, you can invest a small amount for creating witty and powerful ads, based on your target audience.

Better Reach

Yes, social media is exactly where you will find your target audience based on different parameters such as demographic, geographic, interests, gender, education, profession, among others. Reach your prospects and engage with them. You can reach the majority of your audience at once and receive feedback.

Lead generation

Want to grow your sales? Social media helps you tap the right prospects, thus helping you closer to higher sales. For that, it is necessary for your startup to get on the right platform, at the right time, in front of the right audience.

Instant awareness

If your startup business has thought of a powerful campaign that will hit the right note of targeting then you will see instant results. People will begin noticing your brand since you have stood out in your marketing idea.

To reap the benefits, startup businesses should consider social media as part of their overall optimization strategy. Does your startup need any kind of direction to start from scratch? Let us help you out, Futurescape Advertising is the leading advertising and digital marketing company in Navi Mumbai.

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