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INFOGRAPHICS: DATA MADE FUN

In 2011, the marketing team at a leading finance website observed that their infographic based content was driving 30 times the traffic as the written content. This led to the creation of a new platform named visual.ly, a website dedicated to data visualization and one of the richest resources of infographics on the Web. Ever since the explosion of social media, this format has seen exponential growth in popularity.

A combination of data, compelling copywriting and mad designing skills, infographics are the most visually stunning way of distilling mountains of research and data, into a single image. The succinct presentation and visual appeal make even the driest, boring topics, seem cool and interesting.

That’s what makes them so popular – the fact that they are educational as well as entertaining.

While the world’s first infographic was created during the Stone Age, here we will talk about its modern successors, so beloved by netizens.

There are various reasons for this popularity, the foremost one being the fact that humans are visual creatures. Of all our five senses, sight holds the most significant share (a whopping ~ 90%) when it comes to absorbing, processing and retaining information. Another reason is the diminishing attention spans of people in this day and age of Instagram. People want to know about subjects in detail, as quick as possible.

With infographics, subjects that would otherwise take paragraphs to be made understandable can be explained in a single, easier-on-the-eyes visual. They can be used for a variety of applications. You can use them to introduce a subject or process to a new audience, describe social trends in detail, provide insights into an industry, tell stories, the list is endless.

This means that if you want your content marketing strategy to make the desired impact, infographics are an indispensable tool.

Infographics are the most entertaining way to describe what your product does in a more precise, clean & crisp manner, basically, it is a great way of marketing in a storytelling mode.

Infographics are known to convey the message in a faster way than the simple content can do, it calls for engagement due to its fun and quirky style, it is said that our brain tends to process with the visual content 60,000 times faster than the text does, so creating a content which is visually appealing, that helps in marketing and spread the word of your brand.

Some basic Facts

* Infographics are known to be shared on social media 3X as compared to a normal content or creative.

* Infographics are the B2B marketing tactic with the biggest increase in its use.

* People following text with text and illustrations do 323% better than people following directions with illustrations.

* Infographics are more read upto 30% as compared to simple articles

* The word “infographic” & “infographics” are searched around 547,000 times per year

The facts above are actual & real when as per the research, hence this proves that infographics can be a great marketing strategy.

Here, we list down the three main steps that will help you create awesome infographics.

Step 1: The Words

Before you begin the execution, make sure you have done your research from trustworthy sources. Once you’ve understood the subject thoroughly, work on the copywriting. While proofreading, double-check and make sure that all the numbers and proper nouns, i.e. the key facts and figures of the story, are accurate.

Step 2: The Look

Decide the colors and the font. Both of these elements should complement the message, not obscure it.

Step 3: The Feel

This is when you bring your visualization to life. Decide the orientation of the graphic, like vertical or horizontal, whichever works better. Also, ensure that there’s an easy “flow” in the communication and work on the style and visual appeal.

Now that your infographic is ready, the next step would be to ensure that people see it on social media. Promote the content on all of your social media channels.

For more such helpful guides to help you in your digital marketing journey, keep following this space.

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Why Your Company Needs a Good Website

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Before the advent of the World Wide Web, people would often spend hours browsing through shopping aisles, comparing prices and products, before they finally made the decision to purchase (or not). Now, with this information available at their fingertips, people no longer have to leave the comfort of their homes. Just typing in a couple of words into a search bar, or saying them aloud, brings a plethora of options to choose from. Within a few minutes, you can narrow down according to your preferences, and find exactly what you were looking for.

In a world where everyone is glued to their smartphones and customers’ purchasing decisions is nearly entirely dependent on online reviews and what they find on Google, it is not only useful but quite necessary to have a company website. If someone searches for your company and doesn’t find a website, they may think that your company is not credible, which can hamper your business.

We completely understand that there must be many reasons and stereotypical thoughts that a person must be holding to themselves such as “I am not that tech-savvy”, “I don’t have time” or maybe ” I don’t need more attention, I have enough business” & more such reasons.

But the reality is, you don’t have to be any technology expert to own a website for your business, neither you’ll have to make a large hole in your pocket to handle a website.

It is said that around 81% of people do research about a particular business or services on the internet before making any decision to purchase. That is around 25.92% million of people searching for businesses on the internet, but still, there are around 46% of business owners that says that “Business don’t need a website” as their number 1# reason for not having a website for recognition. Although we can see that there is a huge disconnect over here.

Having a website makes your business more popular than before, helps your client recognise your potential and increases the credibility of the business as well.

Also, it is not difficult or very expensive as you think, you don’t need to be very tech-savvy to handle a website. Several web development companies have a very simple signup process that makes your procedures quick and less difficult for you.

It can be very inexpensive and it can get you better returns in form of advertising. If you actually wish to spread the word of your business, you should think about developing a website at first.

Websites will help you bring a whole lot & new businesses by building your brand image on the internet.

Some great words said by Mr Bill Gates – “If your business isn’t on the Internet, Then your business will run out of business”

 

Having a well-designed company website has a wide range of benefits. Here, we talk about the top four.

1. Wider Audience: To start with, you can now reach a much wider audience, thanks to the easy accessibility of the Internet. This increases awareness of your brand. Additionally, by attracting more visitors to your website, you can generate more leads and improve conversion rates. This can impact your bottom line for the better.

2. Building Trust: People trust online reviews and testimonials from real people, more than they trust ads. With a website, you can use this to your benefit, by including a testimonial section. You could build a separate section for this, or include them in the “Our Work” or “Clients” page, with a quote from each of your clients.

3. Customer Satisfaction: Since your website is up and running 24×7, it can be extremely useful for customer service. You could have also chatbots on your site, making it easier for customers to quickly have their issues resolved.

4. Great ROI: The return of investment with creating a company website, is extremely high, because of how inexpensive it is, and the kind of positive impact it can have on your company’s bottom line.

 

While working on creating your company website, do take into consideration these factors:

Loading speed: If your page doesn’t load quickly, 90 percent of the visitors will leave immediately.

Optimization for devices: More than half of your visitors will click on your website on their phone or tablet. If the site isn’t optimized for all devices, you could be losing out on potential clients and customers.

Easy navigation: This can make it easy for people to find what they’re looking for on your site. People shouldn’t feel like they’re moving through the Internet version of a maze.

Design and content: Your website design should complement your brand image, and not confuse people. For the content, it is crucial to have grammatically and syntactically correct copies, in addition to ensuring the voice and tonality is consistent throughout the website.

 

Your company website is a vital component of your communications strategy and in many cases, could be the very first communication you’re having with your audience. So, make sure it’s a great website, offering a positive user experience.

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Importance Of Search Engine Optimisation (SEO) For Your Business

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For any business to thrive in today’s digital-driven world, it is imperative to have a sound digital strategy. The simplest and most effective way to generate leads and convert them to customers is by connecting to people through people’s smartphones.

However, simply having a well-written and efficiently designed website is not enough. Even if your webpage has the most comprehensive, lucidly presented content, and offers exactly what your target audience wants, it will not reach them if it isn’t optimized with the right keywords. These “keywords” are simply the words and phrases that people are typing into a search engine’s search bar to look for what they want.

This is where Search Engine Optimisation (SEO) can help you. SEO is the process that helps your web page appear as one of the top results when a keyword is typed into the search bar. Unless and until your content – comprising everything from web copies to images to meta description – includes these keywords, your website will not be visible on the first page.

Ranking on the first page is especially important because most people don’t scroll to the next pages. So, if you want to capture your audience’s attention, your webpage should appear on the first page of the search results. Here, we will briefly cover the basic steps of SEO.

Most businesses and brands are familiar with the need for SEO to create their digital footprints which can help them to reach their target audience.

Say you have an online casual T-shirt store, aimed at the urban youth. So, when someone Googles “Beatles T-shirt”, your webpage should at least be one of the top five results in the first result page, to increase the chances of people clicking, and then buying your product.

For this, you need to follow the steps below :

1. Increase your website traffic using SEO:

Organic search is the most important part of your business’s website traffic, it is a major part of the buyer funnel and ultimately getting users to lead conversions and engagement.

The biggest search giant “Google” controls over 75% of the search market share. While competitors it competitors control over 25% of the market share. Both these search market shares are important for your brand’s or business’s growth.

Most of the people who use the internet use Google for their searches, and if you’re ranking high on the google search list it incredibly increases your chances to get more visitors on your website, which can drive more sales or generate more leads for you to tap in.

This is where a world-class digital marketing company like Futurescape Advertising comes into the picture because we have powerful digital marketing strategies to get you a better google or any other search engine ranking.

2. Keyword Research: Research the keywords people use to find products like yours, using keyword research tools such as Google Keyword Planner. In this case, these would look something like “Game of Thrones T-shirt women”, “Iron Man t-shirt men”, “men-tees Captain America”, etc.

3. On-Page Optimisation: Incorporate the keywords throughout the various elements of your page, such as the copies, title, sub-title, meta description and image text. Take care not to overdo this as keyword stuffing will push your result down, instead of to the top.

4. Off-Page Optimisation: This includes steps like link building and social media marketing. This is equally important as on-page optimization for improving the page ranks.

5. SEO Builds Trust & Credibility

You can easily improve your trust and credibility with support of SEO as it helps you to achieve a robust foundation for a beautiful website with a clean, effective user interface, which can be easily found while searching and leads to increase in trust and credibility for your brand and increases customer loyalty.

SEO offers benefits like:

Improved backlink profiles.

Optimistic user behavior.

Machine-learning signals.

Optimized on-page elements and content.

When you’ve used the following benefits and created a good ranking for your brand then you must keep on measuring and analyzing your website performance as well as constantly working for it. You also need to be updated about the ranking algorithms the search engines are using.

6. Get Increased Engagement, Traffic & Conversions with Local SEO

As there is a rise in smartphone traffic, local search has become an important part of small and medium-sized businesses for their success, if you own and run such a business then you should surely think about adopting Local SEO

Local SEO aims at optimizing your digital properties for a specific vicinity, so people can find you quickly and easily, putting them one step closer to a transaction.

The goal of Local SEO is to improve your digital presence, so people can easily find you online and get closer to the transaction on the local level.

To get better customer engagement on a local level, you use SEO pros so that you can optimize your brand’s Knowledge Graph Panel & Google My Business listing to attract more customers.

You also choose to add reviews on famous review sites like quora, yelp, askme.com, and many more.

For more such guides that will help you become a digital marketing ninja, follow this space.

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