Is your business looking to create budget-friendly ads for brand promotions? Then pay-per-click ad campaigns are the best option. You will be surprised to know that nearly 52% of people who click on PPC ads call the advertiser anyway. If your business has created ads which generate higher click through rate, the less you will have to pay for per click.
To create captivating Google Adwords PPC advertisement, it is necessary to have the right combination of headline, descriptions and display URL that will connect directly with your target audience and compels them to click on the ad. Google AdWords allows a total of 140 characters: 30 characters each for title 1 and title 2 and 80 characters for description.
Below is representation of an ad and how it appears on mobile and desktop screens:
To crack a winning PPC ad, here’s a secret we have shared with you:
- Craft a relevant and keyword-rich headline that matches with keywords generally used users on search engines.
- For second section, write a title which tells people about the benefits of your product or service.
- The third section should provide further information about your products, which will give your readers an incentive to click.
The following tips will help you to create strong and successful copy for your pay-per-click advertising campaign.
Make sure the ads you have written contains useful keywords and offers that grabs the attention of your readers and compels them to take action. Along with the importance of keywords, it is significant that you publish landing pages aligning with your ad copy.
Write at least three ad copies so that it is easier for you to test and experiment which ads are performing best. Do a market research on how big or small business are making use of PPC ads according to their industry. In fact, reviewing your competition ads will help you come up with ideas on how improve your PPC campaigns.
Use symbols to grab attention of readers. Registered trademarks will help you get much higher click through rates. Last but not the least, make sure you proofread the ad before it goes live. Keep on optimizing your ad copy based on testing and results.
Making use of these tips will help you create a strong ad copy, but the results varies from industry to industry. Ready to get started with PPC?
Futurescape Advertising is one of the leading advertising and digital marketing companies in Navi Mumbai which will help you to create captivating Google Adwords PPC advertisement for your business. so get in touch with us now.