Look at these logos & you can easily guess their brand names. Right? Every company seeks to stand out from the competitors and for these companies, establishing a brand name begins with a unique company logo.
Creating visual concepts inspires, informs and captivates consumers. Whether you’re a graphic designer developing designs for print or electronic media, you will agree that communicating those ideas seems simple, but it is definitely a tedious task.
There are skills like typography, dreamweaver, illustrator, photoshop, among others you need to master. Gone are the days when graphic designing was only about photo editing, currently it is about showcasing design, which is out-of-the-box.
Designing a brand logo is simple if you would avoid such mistakes:
Stick to professionalism:
When a professional business is looking for a logo and a brand image, they should not just stick to a thought that they want a professional logo to suit their image. Often new businesses and owners invest a lot of time in their property and equipment but they forget how important brand image is. Hence they don’t choose their logo to be good and matching their standards.
- In order to save money, they design the logo quickly by themselves.
- A friend or relative who knows a little bit graphic designing may do it for them as a favor
- They get it done by local printers who does not have any idea about logo designing
- They hire online people who offers cheap logis
These are some of the reasons where few businesses fail as the people don’t find the logos attractive and ultimately it leads to less recognition of the business.
A business should understand that they need to invest money when they want a new logo, Futurescape advertising is one such company that experts the art of logo designing.
With expert knowledge and efforts of our professional designers, we do a thorough study of what your business is all about and then only we come up with a conclusion with a creative mind. Here are some advantages of designing logos with Futurescape Advertising.
- We will make sure that your logo should look unique and memorable
- You won’t face any issues with reproducing a entire new product line with the logo
- You wont need a redesigning anytime soon
- Your logo would be professional yet attractive
Buying images from sites is not the key to create a brand logo, it should be created from scratch. Previously, designers used to create them by scribbling creative work on a paper and then identifying a suitable font or image required. Stock images are ubiquitous, which limits the designing skills of a designer. A logo must embody a client’s vision and the more simple it is, the more it is memorable for a customer.
Use of color & font:
As humans, we all love colors. They influence our choice, evoke a feeling of emotions and our behaviour. Selecting the right color and font that goes with the brand image is an essential factor. Each color defines a brand’s strength and influences a customer’s interest. Using too many font types is definitely a big no-no. Avoid making this mistake.
Simple and easy to understand company logo wins over a customer’s heart. Graphic designers often overlook the fact that many leading brand logos are based on the concept of minimalism. Merging too many ideas and not keeping a fine balance between text and symbols are the biggest mistakes.
Not using relevant symbols & design standards:
No matter you’re designing a logo for clothing brand or car company, not giving due importance to brand’s symbol, vision and identity is yet another mistake. Using raster images for designing a logo is also a big blunder, as when the logo is zoomed, one can see the pixels. It is advisable to use only vector images.
Not using relevant symbols & design standards:
No matter if you’re designing a logo for a clothing brand or car company, not giving due importance to the brand’s symbol, vision and identity is yet another mistake. Using raster images for designing a logo is also a big blunder, as when the logo is zoomed, one can see the pixels. It is advisable to use only vector images.
Designing a logo without any real idea or a concept is a waste effort. Here’s an excellent example of an imaginative logo design.
The pink colour in baskin robbins logo, which is highlighted in the curving of letter B and the backing of the letter R, reveals the number 31 as this is the number of flavours offered by the ice cream company.
Have any thoughts? Share with us.
If your brand wants to create a unique identity, we will help you. Futurescape Advertising is one of the leading advertising and digital marketing companies in Navi Mumbai.