Instagram is the trending thing among businesses using the social media marketing. Today, there are nearly 15 million registered businesses using Instagram business profiles. Additionally, it was witnessed that more than 120 million users visited a website or got a call post clicking on an Instagram ad in March 2017. (Source: http://www.wordstream.com/blog/ws/2017/04/20/instagram-statistics) As compared to LinkedIn and Facebook, the number of active audience on Instagram is growing at an incredible rate. Is your business present on the social platform, but not getting the expected engagement? Try these tactics to maximize your followers and gain some quality leads:
One thing that makes this platform stand out from the rest is the use of hashtags as it helps to gain more followers, leading to better engagement. A research indicates that a social media post containing four or five hashtags received an average of 22 interactions from followers (Source: https://blog.hootsuite.com/instagram-hashtags). You can also tag some brands using the most popular hashtags is also one of the ways to grow your target audience. It is vital to use the right hashtag to expose your brand to large target audiences.
Call-to-action for ads:
Just like Facebook ads, you can run interactive and static ads on Instagram. If your brand is into e-commerce business or any other field, then make sure to include a call-to-action like ‘shop now’, ‘learn more,’ or ‘book now’.
This is a fascinating feature, where your brand can put up stories to keep audiences engaged. This feature lets you to add multiple stories in the form of photos and videos in a slideshow format. Your brand doesn’t need to keep over-posting as this feature lets you share a lot of things which disappears after 24 hours. So, go ahead and share the moments your target audiences would love to remember!
The social media posts on Instagram is not just about photos as you can share videos, which is a huge hit among users. Here’s a fact to remember: Instagram videos create two times more engagement on average than Instagram photos do. (Source: https://thrivehive.com/how-to-post-videos-to-instagram). Videos can also be added in Stories with the length of it being not more than 15 seconds and it is the best way to compel customers to buy your product.
Best time to post:
Engagement elevates when you post at the time when your target audiences are active. In a recent poll by Later, a free Instagram scheduler, over 50% of social media managers said that evenings from 7-9pm was the best time to post on Instagram. (Source: https://later.com/blog/best-time-to-post-on-instagram)
Instagram is actually driving the world crazy as it has hooked many users with it’s remarkable features. By promoting your post with proper hashtag and tagging will definitely help you to drive engagement and grow followers. Is your business not active on Instagram? It’s time you to make the move now.
Do you know any tactic for growing Instagram engagement or would like to grow business presence on social media? Let us know!
Futurescape Advertising is a leading advertising and digital marketing company based in Navi Mumbai. Get in touch with us now!