The trend of infographics has been there for a long time & you may come across thousands of options on visual sites like Pinterest. Not only they helps users to absorb information better, but they are also used by many companies to explain things in a clear manner.

 
Here is a fact to back the argument that at humans have more liking for visual information as compared to text. Humans process visual scenes 60,000 times faster than text. Infographics is not just about rendering information, it is about maintaining an equilibrium between data and design. if you are a designer and want to create an infographic, then below are some tips for designing better.

Storytelling

Story telling - Infographic
One of the vital elements for creating a fascinating infographic is keeping the information ready and choosing a proper template. There are many vector templates, license high-res, royalty-free images available stock images sites, which you can directly upload on illustrator and give it your own touch of creativity. One can also create vector art from scratch with image and drawing layers available on Adobe Illustrator.

Selection of icons

Selection of Icons - Infographic
The use of flat icons is huge when it comes to creating infographics. There are several sites which offer free flat icons and one of the advantages of these icons is that they can be scaled up and down without the loss of quality. Free icons are trending for their simplicity as the application is not just limited to infographics, while it is highly used to spice up social media images, to illustrate the information on slideshows, to enhance business cards & much more!

Using graphic styles for charts

Styles for Charts - Infographic
Infographic also involves use of charts and graphs, therefore picking up the right style of graphic charts is significant. Make sure your selection of graphics conveys data properly with making it look cluttered.

Typography

Typo Graphy - Infographic
For every designer, selecting the best graphic that aligns with the typeface is equally important. It is better to stick to the primary font categories like serifs, sans serifs, and display fonts. Maintain a rule where the typography matches with the theme of infographic. Be sure to position and align the same types of elements together, body text, headers, graphics, etc..

Look at the flow

Flow of Information
This element is missed by most designers. Have you ever gone through an infographic & were confused about where to start reading the info from? If your infographic fails to convey readers about the data properly, then it’s time you pay attention at the flow. Make sure you avoid such mistakes by using sub-titles to show differentiation.

Have any tips to share with us? Do let us know in the comments section.

Need help with any creative designs for your company? Get in touch with Futurescape Advertising.

We are the leading advertising and digital marketing company in Navi Mumbai.

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