Facebook has over 1 billion active daily users as of 2016. For advertisers, the social networking platform has become an essential tool to engage with the right target audience to communicate their message. Of the top three paid advertising methods used by B2B marketers to promote content, search engine marketing topped the list gaining 66% votes as compared to traditional online banner ads (55%), according to the 2016 Content Marketing Benchmark Report released by the Content Marketing Institute.
Facebook lead ad campaigns about products/services helps businesses to connect with prospects who are most interested in it. You have developed an ad image with the best caption to support it; however, the ad gets less impressions / clicks. It means you’re lacking in strategizing properly. A Facebook ad is about knowing business goals, identifying audience, location & other parameters. Lead ads are useful if your company wants to boost event registrations, consultations, demos, white paper downloads, webinar-sign-ups and more.
Would like to know a success path to create ideal Facebook Ads? Below is the process:
The success of an ad is largely dependent on creatives and caption associated with it. When an image is used, make sure that you have inserted text which looks uncluttered, as this tends to have greater impact. In addition, the size also varies, whether it is appearing as a mobile, a desktop news feed or a right column ad. If your brand wants to fit in more information to be displayed in an ad, then it is better to opt for carousel.
Facebook collects billions of data points on each user, but no one knows the exact number. Through this information, it allows marketers to reach the target audience. When it comes to targeting for Facebook ads, you can filter exact audience based on interests, behavior, geographic location, age, gender, industry, occupation, education, Baby Boomers, Generation X and Millennials, political beliefs, online buyers, gadgets and more. Prior to filtering out target audience for a product or a service, make sure you have conducted a research to find the right ones. This will enable you to set a up a successful Faceboook Ad campaign.
Lead campaign that promotes an offer helps to entices potential customers to click on your ad & fill the lead form. A simple web-based form submission on mobile device is a step ahead in bringing you closer to high-quality leads. Make sure you include a straightforward call-to-action and pre-populated information on the form makes it easy for your audience to submit the form.
This means targeting new prospects that have similar interests like that of your best existing customers who have responded to your ad. Facebook recommends source audience selection between the range of 1,000 to 50,000 people. When creating lookalike audience, you need to have a Custom Audience, a verified upgraded Facebook Pixel or a Facebook Page.
Split testing of Facebook ad allows to examine two different ads, which will let you know which audience has performed and how is the sales and brand outcomes. These insights will fuel your ad strategy and help you design your next campaign.
Getting better leads through Facebook ads is now a trending thing among marketers, as many brands have experienced increased sales and profit. It is important that your brand takes advantage of the paid ads to gain high-quality leads before your competitor does.
Would you like to get better leads through Facebook ads? We will help you do it. Futurescape Advertising is one of the leading digital marketing and advertising agency based in Navi Mumbai offering social media marketing services for growing sales & promotion of your brand.