When we talk about landing page, it is basically a standalone web-page that is specifically created to capture leads. If a landing page is effective, it is bound to attract and convert a prospect. Is your webpage effective? A well-designed page is one that boosts the engagement rate, has minimal and only crucial information, free of distractions and visitors are enticed to fill the form.
You will surprised to know that companies with 30 or more landing pages generate 7x more leads than those with fewer than 10, according to HubSpot. (http://www.ironpaper.com/webintel/articles/purpose-website-landing-page/)
If you are looking to design a landing webpage, we have listed out strategies for an ideal and transactional landing page:
While designing, make sure your objective is to keep it simple and minimalist. Inserting too much design element will create a cluttered look, which would not intrigue visitors to go further.
Lead Capture Form:
These should include only limited fields such as name, contact no and email. When only basic fields are inserted, it will much easier for a marketer to nurture prospective leads. A form which has more than four questions in the form will cause friction, resulting in a bad user experience.
Avoid using navigational tabs on the landing page as users may leave the page, therefore leading to less conversions. According to HubSpot, they saw a 28% rise in conversions when they eliminated social media links, header and footer navigation.
It is vital that landing pages should have a relevant call-to-action like “know more”, “learn more” or any other phrase that suits your product or service. A powerful call-to-action on an online ad and the webpage will compel visitors to purchase your product.
Some landing pages incorporate testimonials or customer experience, which gets your brand a step closer in tapping relevant leads. When prospects come across recommendations from former customers, it influences their purchase decisions. Positive customer experiences certainly create an impact on visitors as they are at ease to know that they are in for a right purchase agreement.
When it comes to content for the landing page, it should be sales-oriented that makes visitors interested and where they feel valued. This happens when the text is written in an interactive tone. For interacting with prospective clients, you can also use live chat option to increase conversions.
To keep visitors on landing for a long time is definitely difficult, but when you design it by keeping these strategies in mind, you will surely experience positive results. Do you want designs that add value to your brand? Get in touch with us.
Futurescape Advertising is one of the leading advertising and online marketing companies based in Navi Mumbai.