Last day in our school Whats app group, a guy knowing that I am into writing job for some time now, put up a question, “What is business blogging? And how it benefits an organization?” Since the guy is holding an important position is Wipro at present and definitely not an uneducated one, I realized that there can be many who are yet to understand and realize the importance of Business Blogging. So if you are one too who is interested in it, then this post is for you. Happy Reading!!
To begin with, blogs are short format of content that are created for online posting. And in Business Blogging this content format is used in talking about your business and the areas related to it & publishing it in your website blog page. This practice increases your online visibility and at the same time speak about your business creating awareness for your brand.
How is it different from regular blogs?
Business blogs is slight different from the regular blogs. Regular blogs are the personal blogs that are created out of individuals’ interest in writing, telling a story or experiences. Also these blogs are salable in terms of advertisement spaces. Therefore regular blogs can be direct money generating machines. But Business Blogs are not meant to generate money directly but to market or promote your brand such that people avail your service or product in actual and contribute in the business profit. Also regular blogs may or may not stick to one line of subject but business blogs mandatory speak about the brand and subjects related to the brand.
How does business blogging benefits an organization?
Well, this is a separate topic in itself. And for better understanding, we will take up the topic in our next post. But here, let me give you an overview of it just to tickle your interest.
Apart from the already known fact that business blogging talks about your business and related subjects creating awareness for your brand and services, business blogging, technically, helps is adding numbers of pages in your website (in proper order) which in turn helps in higher ranking in search engine.
It also helps in social media promotion as the reader upon liking the post share it via social channels helping in promotion. And for this very attribute, you must sound good and logical in your blog posts and not just write anything to increase number of pages.
In our next post we will go further in deeper level of discussion on how business blogging can benefit an organization. Therefore, stay tight to this place!!