The identity of any brand is its logo. It’s that shape which companies use to represent their brand. Whether it is Nike’s Swoosh or Apple’s half eaten fruit logo, it is one thing that sets you apart. As discussed in the earlier blog post, where we highlighted logo designing mistakes. In case you missed it, you can go through the post here: http://blog.futurescapeadvertising.com/5-common-mistakes-about-logo-designing-no-one-ever-told-you-before/
Futurescape Advertising recognizes the value of a company logo and we believe it is the most crucial part in brand building process. In this case study, we have dished out the ideas behind the logo making and shared every step of the process. Check it out!
Stylior – The Brand
A vertical of Luminor Fashion Pvt. Ltd., Stylior offers the finest luxury fabrics, custom styling and hand-cut custom made perfection at an affordable price. Here each shirt and suit is crafted with utmost sophistication and style. Be it a board meeting or a day of celebration, our personal care and attention to tiniest of details allows a man to get the perfect fit and be unique, every time they dress up.
Stylior aspires to be oneself. Stylior brings an individuality through elegance. Stylior stands for confidence. Confidence in originality. Confidence in style. Customised and tailored to perfection, Stylior suits and shirts complement every individual’s style in his own unique way.
Reason for revamping the logo
The brand’s decision to redesign the logo was intended to grab the attention of new audiences. Their game plan was to revamp the brand’s logo, which is a great way to show new customers how the brand stands out in bespoke clothing, without the risk of hurting existing customers’ brand recognition.
The earlier brand logo which was represented by an initial “S” didn’t help the brand to create a unique identity in bespoke clothing.
To help Stylior find an original voice in custom-made clothing, our advertising team refined the logo strategy that reflects what the brand is about – the finest gentleman’s custom garments.
About The Revamped Logo
The Elements – Notch Lapel and Bow Tie
It is said that suit maketh the gentleman. And a true gentleman never goes out of fashion. The Notch Lapel is the perfect example of a modern gentleman’s armour. It’s timeless and suitable for all occasions.
The Bow Tie stands for self-expression. It evokes history and tradition. And finally adds a signature style to a gentleman’s look.
Everything contains Yin and Yang. They are two opposite yet complementary energies. The colour fill effect used in the elements describe how seemingly opposite or contrary forces may actually be complementary, interconnected, and interdependent in the natural world, and how they may give rise to each other as they interrelate to one another.
The Colour – Stylior Blue
Blue is the colour of trust. It exhibits inner security and confidence. The colour blue is idealistic, enhancing self-expression and our ability to communicate our needs and wants. It inspires higher ideals. Blue’s wisdom comes from its higher level of intelligence.
The Font – Baskerville
Baskerville is categorized as a transitional typeface in-between classical typefaces and the high contrast modern faces. It adds length and importance. And because of its design, Baskerville is versatile and exudes a classical and elegant nature.
Basically, a logo represents all the elements of your business. So the next time you’re considering of designing a new logo or revamping, do get in touch with us. Futurescape Advertising is one of the best advertising and digital marketing companies, based in Navi Mumbai.