From entrepreneurs, local shops to large organizations, businesses are experiencing proven results using Instagram. Currently, the platform is home to around 25 million businesses accessing the social channel around the world. Apart from being a platform for sharing images and videos, it has proved to be a powerful tool for generating leads and increasing store visits. Recently, a series of changes took place on Instagram, below are the latest updates you need to know.

Stories Highlights and Stories Archive:

Instagram has introduced the Archive feature, which is a flashback to all your stories. Whether you want to re-share that story or add it as a post or highlight a previous story, you can do so by picking the photos from the Stories archive. On the other hand, Stories Highlight is a feature which lets you showcase your previous stories on your profile.

Stories with indefinite limit:

The 24hour content, upload restriction on Instagram Stories is now removed and users can now upload images or videos in the stories section which are more than 24 hours old. Once they are uploaded, you will automatically see the date of the photo when it was taken.

Request to Join a Friend’s Live Video:

The social channel now allows you to join a live video. If your friend starts a live video, you can join the live broadcast by clicking on the request button which will show up in the comments section. Once the request gets accepted, your screen will split in half so that you can hang out live with your buddy.

Hashtag Following:

In its newest update, Instagram now lets users to follow hashtags. Once you search for a particular hashtag,  you’ll see a “Follow” button. By following the hashtag, you will see posts in your Instagram feed as well as on Stories section. You can unfollow the hashtag anytime you want.

Send live video via Direct messaging:

In order to beef up its direct messaging feature, Instagram now allows users to share live video through the messaging. You can take advantage of the new option by clicking on the Direct icon, where you can send live videos to your friends. Viewers can also comment and react to your live video.

Instagram has become a trending social channel among millions of users compared to Facebook and Snapchat. It presents businesses with several opportunities to market their products to a targeted audience without spending too much amount. Do you know any major update that we’ve missed? Mention it in the comments section below:

Would you like to know market your brand on Instagram? Get in touch with us. Futurescape Advertising is one of the best advertising and digital marketing companies based in Navi Mumbai.

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