Digital marketing has taken the world by storm. One can very well understand its impact not
only the personal front but also in terms of business exposure. You will be surprised to know that
marketing executives are expected to spend three-fourths of their total marketing budget on
digital over traditional channels in 2021, according to research conducted by Salesforce. It is
definitely a boon for businesses considering the huge exposure it offers. Several brands are
spending more on digital marketing as compared to traditional marketing. Whether your
organization is categorized as a small or a large business, no one can escape from the trap of
digital marketing. Some businesses do understand the kind of results its offers, unfortunately
many of them fail to recognize that it is only a success when it is backed by a strategy. This can
be proved by a fact that 46% of brands don’t have a defined digital marketing strategy,
according to ‘Managing Digital Marketing’ study by Smart Insights.
So, the question is how to plan a digital marketing strategy for a campaign that strikes the right
chord with your target audience? Here are some ways to form a happening digital marketing
“Failing to plan is planning to fail”
A marketing plan provides direction and a means of communication to enhance your business.
It helps you analyze what were the past marketing decisions and why it failed. It forces you to
make sure that a perfect strategy and objective is set.
“If you aim at nothing, you will hit it every time”
Every business marketing plan always requires a vision and an objective. The goal can be
anything like gaining 100 followers or getting maximum impressions on your ad. Without a
purpose, one cannot succeed in planning an effective digital marketing strategy. Hence, setting
a goal is necessary.
“Be a voice, not an echo”
All businesses think that they are doing marketing quite well on social media, however; not
many know that only a few are managing to find their voice. For digital marketing strategy to
become successful, one needs to understand what is their unique selling proposition and
how it is different from your competitors.
“If your target audience isn’t listening, it’s not their fault it’s your fault.”
Analyze who are your target audience, their behavior and spending power. It is necessary that
you map out a correct audience bracket to sell your product and make sure it stands out from
the rest. This can be only possible when the marketing approach is different and unique from
your competitors. Digital marketing channels offer varied options to select audience based on
geography, behavior, occupation, psychology, among others.
“Competitors push you to achieve more.”
It is said analyzing your competition is a way to move forward. Even some business leaders are
of the opinion that you should know what your rivals are doing, but never copy them. Digital
marketing is not about imitating it is about how distinct your products are marketed.
To sum up, a strategy will always help you to achieve the exact measurable result that your
brand is looking for. Hence, it is should be followed regularly whenever you launch a campaign
or introduce a new product.
What do you think about digital marketing strategy? Tell us in the comments section below.