For any business to thrive in today’s digital-driven world, it is imperative to have a sound digital strategy. The simplest and most effective way to generate leads and convert them to customers is by connecting to people through people’s smartphones.
However, simply having a well-written and efficiently designed website is not enough. Even if your webpage has the most comprehensive, lucidly presented content, and offers exactly what your target audience wants, it will not reach them if it isn’t optimized with the right keywords. These “keywords” are simply the words and phrases that people are typing into a search engine’s search bar to look for what they want.
This is where Search Engine Optimisation (SEO) can help you. SEO is the process that helps your webpage appear as one of the top results when a keyword is typed into the search bar. Unless and until your content – comprising everything from web copies to images to meta description – includes these keywords, your website will not be visible on the first page.
Ranking on the first page is especially important because most people don’t scroll to the next pages. So, if you want to capture your audience’s attention, your webpage should appear on the first page of the search results. Here, we will briefly cover the basic steps of SEO.
Say you have an online casual T-shirt store, aimed at the urban youth. So, when someone Googles “Beatles T-shirt”, your webpage should atleast be one of the top five results in the first result page, to increase the chances of people clicking, and then buying your product. For this, you need to follow the steps below :
1. Keyword Research: Research the keywords people use to find products like yours, using keyword research tools such as Google Keyword Planner. In this case, these would look something like “Game of Thrones T-shirt women”, “Iron Man t-shirt men”, “men-tees Captain America”, etc.
2. On-Page Optimisation: Incorporate the keywords throughout the various elements of your page, such as the copies, title, sub-title, meta description and image text. Take care not to overdo this as keyword stuffing will push your result down, instead of to the top.
3. Off-Page Optimisation: This includes steps like link building and social media marketing. This is equally important as on-page optimization for improving the page ranks.
Once you’ve followed the aforementioned steps, you should keep measuring and analyzing your performance, and improve the results by implementing the changes required. Also, in order to make your SEO strategy truly effective, it is important to be aware of the ranking algorithms the search engines are using.
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