Facebook ad campaigns are becoming a staple part of social media strategy and brands are investing heavily in ad campaigns to maximize reach and get more engagement. Getting conversions is one of the primary reasons why businesses run ads. There is always a strategy that enables some ads to achieve positive ROI.
Set your marketing goal:
Facebook makes you select your marketing objectives before you even start. which are as follows:
By picking the Awareness objective, you will have the option to make either mark mindfulness promotions or arrive at advertisements.
This is the promotion that you have to pull in potential clients and begin to produce leads. It’s generally known as the top of the pipe (TOFU) showcasing.
For the Consideration objective, you’re attempting to drive commitment. Facebook lets you do this in a few different ways:
- The site, application, or Messenger traffic
- Commitment through your page, posts, remarks, likes, and offers
- Application Store and Google Play store introduces
- Video sees
- Lead age
The thought arrange is the place you’re drawing in and teaching your intended interest group about your image and items. This is alluded to as a center of the pipe (MOFU) advertising.
The Conversion objective spotlights on getting individuals to make a move. With these promotions, Facebook lets you pick an objective of changes, store visits, or list deals.
At this phase of showcasing, it’s everything about getting your intended interest group to make a guarantee to purchase. With regard to our advertising pipe topic, we call this base of the pipe (BOFU) showcasing.
Each phase of showcasing is important, and you’ll require them all eventually. Be that as it may, you can’t simply toss a mindfulness advertisement out to a potential client who’s attempting to pick among you and a contender.
Ad positions on Facebook serve different purposes and goals. For example, ads that appear on the right are mostly for likes and page engagement. You will see sponsored ads on your timeline depending on the kind of content you’ve liked before and such ads lead to attractive conversions.
The placement or positioning of an ad depends upon the level of your campaign and depending on your campaign objective, your ads can appear on Facebook.
Facebook ads are all about targeting well geographically, demographics, interests, and behaviors. These are the people who are genuinely interested in your business products. The social channel lets you choose your audience manually, uploading your existing contact list and use customer information to find similar people. The more specific your targeting, the more you will be able to get more conversions.
Multiple Ad images:
Adherence to Facebook ad policies is important when it comes to designing images and copy. There are times when images get rejected disapproved, hence it’s good to experiment with ad images to know which picture appeals to the target audience. Choose multiple images for ads as it is easy for you to know which ad performs best and get the most out of the money you’ve spent on ads.
Landing Page that matches with your ad:
Create landing pages which is an extension of your Facebook Ad. Make sure you’re consistent with the kind of content you add on the landing page that matches with your ad. You also need to dig into the wonderful world of conversion rate optimization on your landing page.
Facebook Relevance Score:
Facebook relevance score is calculated based on the positive and negative feedback that is received from its target audience. Understanding relevance scores helps advertisers to lower the cost of reaching people, test ad creative options before running a campaign and help optimize campaigns already in progress.
Specific Call to Action:
Use specific call-to-action (CTA) for ads you run. Do not use generic call-to-actions like “contact us” or “know more.” For shopping ads one can use “Shop Now” or “Buy Now”, while travel ads can use CTAs like “Book Now” or others. A lot depends on using specific CTAs for different products, which can improve your ad’s conversion rate.
Monitor Competitor Ads:
Look up for competitor ads on Facebook, which will help to evaluate how they are promoting their product. It will also help your brand to know what features they have used for ads and what is their strategy to derive maximum conversions.
Although paid ads would help you to garner interest from target audience and conversions, it’s significant that your brand also does organic posts. Both paid and organic posts would help you to improve conversions.
Testing of ads:
Make sure your brand keeps testing at all stages. Facebook ad testing is especially important. Split testing helps your brand to know which are the ones that convert best.
There are a lot of other tools that help you brands to improve conversions. It is good to experiment with the ones that give you best results. Do you know any tricks that help you boost conversions? Let us know in the comments below.
At Futurescape Advertising, we provide not just Facebook advertising solutions, but also a plethora of social media marketing solutions based on the objective your business wants to attain. We are one of the leading advertising and digital marketing companies in Navi Mumbai. Get in touch with us now!