Category Archives: Case Study

Case Study

Of Lost Battles and Hearts Won

Leave a comment

The nodal agency of Govt. Of Maharashtra, DGIPR, was inviting Campaign Pitches from numerous ad agencies for maintaining and sustaining cleanliness in Maharashtra through various initiatives. Although our agency couldn’t get through the approval process, the creativity streak definitely won the hearts of the team at DGIPR.

Following ideas were conceptualized by Futurescape Advertising for the pitch.

1) Swachh Survekshan Grameen 2018

Concept:

We’ve all heard about the phrase ‘Cleanliness is next to Godliness’. The idea of our campaign was mainly based on the fact that cleanliness is nothing but a collective effort, be it a child or an adult. So, the character in the creative doesn’t depict just a woman, but a symbolic representation of the entire village. Because, it’s only when your thoughts & surroundings are clean, do you invite God to visit your humble abode. We also suggested ‘A Cleanliness Week’, ‘A Pledge Towards Cleanliness’ & asking citizens suggestions through text messages to augment the initiatives.
DGIPR Campaign_Linkedin-01
2) Sant Gadge Baba Gram Swachata Abhiyan

Concept:

According to the brief, the Government wanted the regulations of basic hygiene to be showcased at a personal, village and district level. The concept was exhibited in the form of joining hands against unclean surroundings. Which meant, that it is a collective battle at each level. Be it a village or a district, a competition at the block level with rewards would ensure active participation of everyone.
DGIPR Campaign_Linkedin-02
3) Sustenance of ODF (Outdoor Defecation Free)

Concept:

There still are villages that lack proper defecation facilities, which is a major concern for females. The concept was to create an awareness that the Govt. will provide them with specialized community toilets to utilize them as a means to ensure that the sewage gets reutilized as a fertilizer after treatment. This not only ensures convenience and privacy to female community of the village, but also works as a benefit to the entire village. So the tagline ‘झाला उष्: काल , नाही आता आम्ही बेहाल’ means it’s the dawn of a new era for sanitation, especially for the women of the village.
DGIPR Campaign_Linkedin-03
When it is about garnering sales pitch, Futurescape Advertising has always believed in giving the best. So the next time you’re considering to boost your brand’s sales and authenticity, do get in touch with us. Futurescape Advertising is one of the best advertising and digital marketing companies, based in Navi Mumbai.

Please follow and like us:
Advertising Agency, Case Study

Case Study: Brochure Designing For A Leading Real Estate Company In India

Leave a comment

In today’s real estate business, companies are likely to invest heavily in marketing campaigns for their project promotions. The increasing competition is the fact that the industry has witnessed a lot of changes in regulations as well as experienced market fluctuations. Several companies are rooting to new and basic marketing tactics to capitalize on the changing environment & they are expected to do more with less.

Now, imagine if you help a company to achieve the same objectives even with traditional marketing but in an intelligent way. That’s what Futurescape Advertising does.

Discover how we created brochure for Mirador’s new project – Mirador Prangan.

About Mirador Builders & Developers :

Mirador is a well–known real estate company in India, headquartered in Mumbai. Their expertise lies in development and construction of ecological & sustainable residences. They cater to infrastructural developments and residential projects, which include Super Luxury, Luxury and Affordable Housing segments.

Mirador Prangan:

Mirador Prangan is a multi building community by Mirador Constructions. The community houses 1 RK, 1 & 2 BHK residences with G+7 storeys in Aatgaon. The projects promotes the idea of community living and it is the perfect setting for your dream abode. Prangan is a blissful community, where everyone has a story to tell and every element has its own characteristics.

Brochure creation requirement:

For brochure creation, the client wanted to revive the old memories of community living amongst its target audience – the middle-class segment. The central focus was ensuring that life for the people who live in Prangan will not be confined to four walls, celebrate life, share joys and sorrows with the people living in the neighbourhood. To back this aspiration, Prangan offers all kinds of facilities like Culture Katta, Chai Pani Station, Yoga zone, Sanjha Chulha, among others.

Our Creative Approach:

To promote the affordable premium homes and help the project stand out from the rest, the creative team at Futurescape held onto the concept of ‘nostalgia’ & ‘togetherness.’ The tagline “Lost & Found” matches with the client’s brief of reconnecting prospects with the idea of community living, at the same time offering all modern conveniences.
To know more, visit: http://miradorprangan.com/about-us.php

Below are some of the mock-ups of the brochure designed by us:

17 5 2

As highlighted in the earlier blog, brochure is vital for boosting your brand’s sales and authenticity. It may be considered as a traditional marketing tactic, yet it is one of the effective marketing tools. Is your company looking to create brochure at cost-effective rates?
Futurescape Advertising is one of the best advertising companies in Navi Mumbai offering digital marketing and a comprehensive advertising service. Get in touch now!

Please follow and like us: