Category Archives: Content Marketing

Why blog posting is important for SEO?

Have you ever wondered that those long paragraphs & blogs which content writers glue themself into & the readers look forward to reading, are actually helpful for SEO?

To give you a simple answer, Yes… Blog posting & writing is very important for your search engine optimization, yet blogging a blog is not counted as a ranking.

Blogging can be great for SEO because it helps you with the end number of things which are necessary for ranking factors. For example, when you have a blog which is updated regularly with blog posts which are good quality and are written on topics which are relatable to your audience, it will make a great impact on how your website is performing in the search engines.

Futurescape advertising agency believes in the power of SEO & here are few reasons we would like to suggest you to opt for SEO marketing for your business benefit

It will keep your website fresh & new

If you will ever notice that there are several websites on the online portal which have not been updated for years, there are high chances that the people who ever come across that particular website may lose the interest and trust from their services as it may come across as boring and run out of business. It is very usual that such websites give us a feel that they are not working anymore or the business has been debunked. Also Google doesn’t want to deliver outdated information to their audiences, if you keep your website updated and filled with new information, it will send signals to Google that your website is alive and feeding in information which is new and updated.

Blog can hold people on your website for longer

Google’s first priority is to provide relevant information with people of their search information that they are looking for, and if the audience’s & your content’s keywords match, then Google will redirect them to your website.
If they found your content to be trustworthy, quality & relevant, it is for sure that they will come back to your website looking for more information and interesting content.

Blogging helps you target all important keywords

With the help of blogging & SEO, you can make use & benefits for your business. For example, if you sell Ice cream, you want to show up on a page with the term “Ice cream”.

If you use your business keywords often on your page with the help of blogging, there are high chances that the keywords audience will type on Google may match with your content on the website & it will automatically redirect them to your website. This will help your business to grab their attention and it can give you business benefits also, you never know, the other audience is your next potential customer!

A good quality blog may give you different website revisiting

Internal links are important of course but the most difficult part of SEO is to generate external traffic and links. If you see Google as your website is trustworthy & authoritative, also it’s not impossible to get external links without a blog but it is hard.

A good blogs help you gather loyal and engaging audience

When a person comes across a good blog which helps them gather some kind of information which is important or mind blowing, there are high anses that they will share it or maybe comment on it, be it anything, good or bad or any suggestions if they want to & if you reply there would be a certain amount of engagement that will take place. Also if they share it or themselves come back again to your website to see another content, this will help you build a traffic on your website which shall help you get business also it will show Google that people are interested in your website and Google will indirectly raise the authority level and algorithm of your website. Now this is amazing from an SEO perspective. When your business is concerned, your website will play an important role and thats the reason anybody with SEO factor aims to reach the #1 spot on Google to begin with.

Conclusion

A blog is a good way to make those connections and start a continued relationship with the people you want to reach.

Blogging is definitely one of the factors for getting attention from your potential clients. Is your brand doing it right? If not, then get in touch with us. Futurescape Advertising is a Navi Mumbai-based advertising and digital marketing company, which offers the best online and offline marketing services.

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What is content marketing & what benefits your brand can derive from it?

Creating content and marketing it is the backbone of communications. You will find a variety of content on the Internet these days & it doesn’t remain constrained to just blogs & editorial strategies. Businesses who are actively marketing online consider content marketing a vital thing to develop an always-on relationship with customers. It is a marketing approach that relies on digital marketing strategies that includes SEO, social media, email and paid marketing campaigns.
content-marketing

Content-marketing

Maybe one of the greatest benefits of content marketing is that it can help you get more conversation in a short span of time, as per the research the companies who have been consistently creating marketing content have experienced conversion rates which are nearly 6 times higher than their competitors who don’t concentrate on content marketing. This is a result that effective content marketing requires a good amount of time, money and resources to make it successful. It is usually known to pay off it all by giving more conversions and give you more business.

Good content can bring traffic to the website

Publishing good and consistent blog posts which are engaging and effective will help you bring you more traffic to your website over the time. In Fact according to HubSpot, companies which are known to post more than 16 blogs per month have got almost 3.5 times more traffic than the ones who only publishes 4 or less posts. If you want good conversions and traffic in your website, it is important to publish good quality blogs and content to get consistent and often scheduled traffic.

Use content to educate your customers

Your customers may have a problem which only your brand can solve, there is no better way to educate them about the challenges and solutions you can provide them by giving an engaging content. Make sure to develop content topics which are useful and informative for all your customers. It can also understand their problems and all the steps that they need to take to keep up with the customers and their brand.

What is content marketing?

It is a way of sharing valuable and relevant information by a brand that will help to drive profitable customer action. Does your business derive lucrative benefits from content marketing? How is it different from the usual marketing tactics to sell your products? We have the answer.

Lead generation:

Marketing your brand’s quality content is the best idea to attract prospective customers and sales leads. When it is optimized across a range of customer touch points, you’ll see the opportunities all around you. One more thing you need to remember that currently there are more mobile-friendly users, hence producing mobile-friendly content is one thing you should keep in mind. Every business focus on sales leads to survive & content marketing is definitely the best way to reach them.

Brand Awareness:

Content marketing enables you to create awareness about your brand. For example: Social media posts on brand promotion is a way of allowing prospective customers to know more about your brand & to address their pain points. The information should be presented that establishes you as a thought-leader in your industry. There is a perception among readers that when a brand shares information about their products or things they value, it creates a lasting impression in their mind.

SEO Optimization:

SEO optimization largely relies on content to help a website get traffic, convert visitors and generate engagement. Even Google regards that content is one of the top three factors in organic search. Several businesses that have good content, which accomplishes two objectives – creating interest among prospective customers and addressing a particular issue. When there is great content, you are able to build back-links for brand promotion and get more readers.

Content sharing by visitors:

More and more users are considering social media to express or tweet about little things. If your content is presented in a unique way, visitors will certainly think of sharing it other users. Social media is quickly catching up with Google and other search engines as the best way for content to reach consumers.

In today’s age, consumers rely heavily on brands that distribute kick-ass information. Consumers are constantly on social media looking out for powerful content and if you’re not writing the content that matters to users, then you should definitely start one.

Are you looking for content marketing services? Futurescape Advertising is one of the leading advertising and online marketing companies based in Navi Mumbai.

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