Category Archives: Facebook Ads

Proven tips to run conversion-focused Facebook ads

Facebook ad campaigns are becoming a staple part of social media strategy and brands are investing heavily in ad campaigns to maximize reach and get more engagement. Getting conversions is one of the primary reasons why businesses run ads. There is always a strategy that enables some ads to achieve positive ROI.

In this post, we’ll share with you the tips to create & run conversion-focused Facebook Ads.

Set your marketing goal:
Facebook makes you select your marketing objectives before you even start. which are as follows:

By picking the Awareness objective, you will have the option to make either mark mindfulness promotions or arrive at advertisements.
This is the promotion that you have to pull in potential clients and begin to produce leads. It’s generally known as the top of the pipe (TOFU) showcasing.

For the Consideration objective, you’re attempting to drive commitment. Facebook lets you do this in a few different ways:

  • The site, application, or Messenger traffic
  • Commitment through your page, posts, remarks, likes, and offers
  • Application Store and Google Play store introduces
  • Video sees
  • Lead age
  • Messages

The thought arrange is the place you’re drawing in and teaching your intended interest group about your image and items. This is alluded to as a center of the pipe (MOFU) advertising.

The Conversion objective spotlights on getting individuals to make a move. With these promotions, Facebook lets you pick an objective of changes, store visits, or list deals.
At this phase of showcasing, it’s everything about getting your intended interest group to make a guarantee to purchase. With regard to our advertising pipe topic, we call this base of the pipe (BOFU) showcasing.
Each phase of showcasing is important, and you’ll require them all eventually. Be that as it may, you can’t simply toss a mindfulness advertisement out to a potential client who’s attempting to pick among you and a contender.

Ad positioning:

Ad positions on Facebook serve different purposes and goals. For example, ads that appear on the right are mostly for likes and page engagement. You will see sponsored ads on your timeline depending on the kind of content you’ve liked before and such ads lead to attractive conversions.
The placement or positioning of an ad depends upon the level of your campaign and depending on your campaign objective, your ads can appear on Facebook.

Specific Targeting:

Facebook ads are all about targeting well geographically, demographics, interests, and behaviors. These are the people who are genuinely interested in your business products. The social channel lets you choose your audience manually, uploading your existing contact list and use customer information to find similar people. The more specific your targeting, the more you will be able to get more conversions.

Multiple Ad images:

Adherence to Facebook ad policies is important when it comes to designing images and copy. There are times when images get rejected disapproved, hence it’s good to experiment with ad images to know which picture appeals to the target audience. Choose multiple images for ads as it is easy for you to know which ad performs best and get the most out of the money you’ve spent on ads.

Landing Page that matches with your ad:

Create landing pages which is an extension of your Facebook Ad. Make sure you’re consistent with the kind of content you add on the landing page that matches with your ad. You also need to dig into the wonderful world of conversion rate optimization on your landing page.

Facebook Relevance Score:

Facebook relevance score is calculated based on the positive and negative feedback that is received from its target audience. Understanding relevance scores helps advertisers to lower the cost of reaching people, test ad creative options before running a campaign and help optimize campaigns already in progress.

Specific Call to Action:

Use specific call-to-action (CTA) for ads you run. Do not use generic call-to-actions like “contact us” or “know more.” For shopping ads one can use “Shop Now” or “Buy Now”, while travel ads can use CTAs like “Book Now” or others. A lot depends on using specific CTAs for different products, which can improve your ad’s conversion rate.

Monitor Competitor Ads:

Look up for competitor ads on Facebook, which will help to evaluate how they are promoting their product. It will also help your brand to know what features they have used for ads and what is their strategy to derive maximum conversions.

Organic posts:

Although paid ads would help you to garner interest from target audience and conversions, it’s significant that your brand also does organic posts. Both paid and organic posts would help you to improve conversions.

Testing of ads:

Make sure your brand keeps testing at all stages. Facebook ad testing is especially important. Split testing helps your brand to know which are the ones that convert best.

There are a lot of other tools that help you brands to improve conversions. It is good to experiment with the ones that give you best results. Do you know any tricks that help you boost conversions? Let us know in the comments below.

At Futurescape Advertising, we provide not just Facebook advertising solutions, but also a plethora of social media marketing solutions based on the objective your business wants to attain. We are one of the leading advertising and digital marketing companies in Navi Mumbai. Get in touch with us now!

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facebook roi

Plan To Get Better Leads From Facebook Ads

Facebook has over 2 billion active daily users as of 2016. For advertisers, the social networking platform has become an essential tool to engage with the right target audience to communicate their message. Of the top three paid advertising methods used by B2B marketers to promote content, search engine marketing topped the list gaining 66% votes as compared to traditional online banner ads (55%), according to the 2016 Content Marketing Benchmark Report released by the Content Marketing Institute.

The greater part of us are dependent on Facebook and would prefer not to leave the application once we’re in it, because of its splendid UX. This can represent an issue for publicists who are attempting to gather leads.

Fortunately, Facebook made “lead promotions” to take care of that issue! Lead promotions permit publicists to gather data from possibilities inside the Facebook stage, rather than sending them to a greeting page. On the off chance that professional, lead advertisements are a practical and ROI-centered system to produce progressively potential leads.

Facebook lead ad campaigns about products/services helps businesses to connect with prospects who are most interested in it. You have developed an ad image with the best caption to support it; however, the ad gets fewer impressions/clicks. It means you’re lacking in strategizing properly. A Facebook ad is about knowing business goals, identifying audience, location & other parameters. Lead ads are useful if your company wants to boost event registrations, consultations, demos, white paper downloads, webinar-sign-ups and more.

Would you like to know a success path to create ideal Facebook Ads? Below is the process:

Ad Creatives:

MultiProduct-Ads 1The success of an ad is largely dependent on creatives and caption associated with it. When an image is used, make sure that you have inserted text which looks uncluttered, as this tends to have a greater impact. In addition, the size also varies, whether it is appearing as a mobile, a desktop news feed or a right column ad. If your brand wants to fit in more information to be displayed in an ad, then it is better to opt for a carousel.


facebook roi

The ROI Facebook collects billions of data points on each user, but no one knows the exact number. Through this information, it allows marketers to reach the target audience. When it comes to targeting for Facebook ads, you can filter the exact audience based on interests, behavior, geographic location, age, gender, industry, occupation, education, Baby Boomers, Generation X and Millennials, political beliefs, online buyers, gadgets and more. Prior to filtering out the target audience for a product or a service, make sure you have conducted research to find the right ones. This will enable you to set up a successful Facebook Ad campaign.

Use offers in posts:

The vast majority are significantly more prone to share individual data on the off chance that they believe they are accepting something of the rise to or more incentive consequently. Ensure your lead advertisements are offering something significant that the crowd can truly profit by.

Feel that is self-evident? We tried 1,500 lead advertisements explicitly to discover how promotions with offers contrast with promotions without offers, and for reasons unknown, advertisements with offers performed better 67% of the time.

Lead Forms:

lead form

You can form the Lead campaign that promotes an offer that helps to entice potential customers to click on your ad & fill the lead form. Simple web-based form submission on a mobile device is a step ahead in bringing you closer to high-quality leads. Make sure you include a straightforward call-to-action and pre-populated information on the form makes it easy for your audience to submit the form.

With more fields in a structure, fewer individuals will finish the structure, yet the ones who do will be higher caliber.

Fewer structure fields bring about more leads who are less qualified.

In the event that you have a strong showcasing robotization program prepared to support and qualify drives, at that point, you’ll have the option to have the best of the two universes: more leads and higher caliber.

In the event that you are utilizing lead advertisements for remarketing, we prescribe downplaying the number of fields. Individuals definitely know your image by that point, so there is no compelling reason to challenge their ability to focus by requesting more than totally essential data.

Since the lead advertisement structures are pre-loaded up with the vast majority of the client’s data, having more structure fields isn’t such a lot of an issue of exertion, however one of trust. Requesting an email AND a telephone number can lessen your changes drastically.

Lookalike Audience:

image (7)This means targeting new prospects that have similar interests like that of your best existing customers who have responded to your ad.  Facebook recommends source audience selection between the range of 1,000 to 50,000 people. When creating lookalike audiences, you need to have a Custom Audience, a verified upgraded Facebook Pixel or a Facebook Page..



Split testing of Facebook ads allows you to examine two different ads, which will let you know which audience has performed and how the sales and brand outcomes. These insights will fuel your ad strategy and help you design your next campaign.

Getting better leads through Facebook ads is now a trending thing among marketers, as many brands have experienced increased sales and profit. It is important that your brand takes advantage of the paid ads to gain high-quality leads before your competitor does.

Would you like to get better leads through Facebook ads? We will help you do it. Futurescape Advertising is one of the leading digital marketing and advertising agency based in Navi Mumbai offering social media marketing services for growing sales & promotion of your brand.

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