Category Archives: Online Marketing

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What and when to post in social media marketing?

Social media nowadays have become a must have asset in your marketing strategy, as you must have been noticing that the brands are now posting and trying to figure out a specific time to post the best content in social media platforms.

The calculation is very simple, if you put a good amount of time and effort into making a perfect content and carefully putting it on a perfect timing, you will realise that your post is being seen by as many people as possible and in return you will get engagement, shares and traction also!

Most social media platforms have different rules and algorithms to define what to show to their users, irrespective of when the content was posted.

Moreover, every brand has their own different audience depending on the kind of industry you have, product you sell and services you provide. It all ends finally on how actively you post and various other factors. The ideal posting can be very significant to what you are looking for.

We want to help our marketers and audience to understand the importance of When & what to post on social media marketing for their business benefits, hence Futurescape Advertising suggests you to go through this blog thoroughly and implement these ideas to gain business benefits.

These insights can help you gain more understanding on the baseline for scheduling posts and which they can alter based on their unique interactions with the content.

Now coming down to WHAT IS THE BEST TIME TO POST ON SOCIAL MEDIA

Facebook:

Facebook has a huge pool of users for about 2 billion active users which puts the platform in a great spot with brands, with such a variety of users, you have a great chance of reaching your audience with organic posts.

Although, Futurescape suggests that facebook’s algorithm can be difficult for brands to reach the audiences in the news feed, yet it is not impossible.

Facebook’s recent algorithm update emphasizes on posts from friends and family. That is why you have a better chance of reaching more people if your post drives better engagement.

Algorithms aside, there are times when the experts at Futurescape advertising have found that the users are active on platforms and here is the list:

From wednesdays at 11.am to 1 to 2 pm has been suggested to be the best time to post, during the weekdays you can post on weekdays from 9am to 3pm, sunday has the least amount of engagement for Facebook during the week, early in the mornings and evenings before 7am and after 5pm have the least amount of engagement per day. Usually the brands have the best opportunity to meet active users during the mid week, especially in the morning and mid afternoon.

Interestingly, weekends had lower engagement times — suggesting that users tend to check Facebook periodically during the workday or during their lunch break, but don’t spend as much time on weekends or during leisure time.

Instagram

There are many brands in the market who choose to avoid instagram and there are many brands who use Instagram as their best posting platform.

Futurescape understood after the years of expertise that Instagrams recent milestone of 1 billion active users monthly keeps this platform in the first place for the leaders of social media to lead a big space in social media

The best times to post on Instagram are Wednesday at 11 a.m. and Friday at 10–11 a.m.Wednesday is the overall best day to post to Instagram. The safest times to post are Tuesday through Friday, 10 a.m–3 p.m. Sunday receives the least amount of engagement on Instagram. The least amount of engagement occurs during late night and early morning from 11 p.m.–3 a.m.

To talk in brief:-

  • Facebook: 10am, 3pm & 9pm are the optimal time to post
  • Twitter: 10am, 3pm & 5pm
  • Linkedin: 11am, 1 to 2 pm, 5pm & 9pm
  • Instagram: 10am , 3pm, 5pm, 7pm & 9pm

What to post and Where?

  • Engagement
    • Website Link Content: Facebook, Twitter & Linkedin (Engagement like contest participation on webpage)
    • Image: Facebook, Twitter & Instagram
    • Poll:
      • Radio Button Options Poll: Facebook, Twitter
      • Image: Facebook, Twitter, Linkedin & Instagram
      • Basic video: Facebook, Twitter, Linkedin & Instagram
    • Story: Facebook, Instagram
  • Informative (News, Blog Article, Videos)
    • Website Link: Facebook, Twitter & Linkedin
    • Image: Facebook, Twitter, Linkedin & Instagram
  • Videos
    • Facebook: 240 minutes (Max Duration Limit) | Optimal is 30 Sec
    • Twitter: 2:20 minutes (Max Duration Limit)
    • Linkedin: 10 minutes (Max Duration Limit)
    • Instagram
      • Feed album: 1 Minute Max Duration (10 max in one album)
      • IGTV: 1hr (Max Duration Limit)

Futurescape advertising agency is filled with social media expertise to help you elevate your brand at the right time and right place!

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Marketing strategies to adapt during times of COVID-19

The episode of COVID-19, brought about by the novel coronavirus, is tremendously affecting nations, networks, and organizations around the world. During this time, it’s essential to remain quiet, safe and investigate all choices for your business.

We will talk about the distinctive advanced promoting techniques that you can concentrate on during this COVID-10 flare-up, including:

1. Google My Business

2. Client support and Reputation Management

3. As often as possible Asked Questions

4. Rotating your Budget

5. Google Ads Campaigns

6. Web-based life

Be that as it may, Small and Medium Enterprises (SMEs) are to a great extent concentrated on driving momentary crusades. This prompts a brief lift in numbers and regularly comes at the expense of income. Over the long haul, these battles have a negligible impact on really developing the brand.

With all the most recent research supporting the effect of sincerely determined, customized battle techniques, there is a consistent ascent of private channels or detachment applications, for example, WhatsApp.

These channels cause your crowd to act naturally and serenely share suggestions, conclusions on item or administration with a shut gathering of people, which in different conditions they would not have opened up to the world about.

Computerized Marketing Strategies for Businesses Affected by Coronavirus

These are dubious occasions; everybody is restless, however, the most exceedingly terrible thing you can do is drop everything out of sheer frenzy, including your advanced showcasing technique. Keeping up your internet searcher promoting can assist you with continuing to make income, which is particularly significant during potential financial vacations.

Here are some advanced advertising procedures to support your SEO, and your business:

1. Update your Google My Business 

Regardless of whether your business has shut during this period or stays open, it’s basic that you update your Google My Business profile. Google has declared that Maps will show if a business is incidentally shut.

Presently, the best way to check your business as incidentally shut is to contact Google My Business Support. Be that as it may, CEO, Sundar Pichai stated, “In the coming days, we’ll make it feasible for organizations to effortlessly stamp themselves as ‘briefly shut’ utilizing Google My Business.”

Google is effectively advising organizations to refresh their Google My Business posting, particularly on the off chance that they’ve been influenced by COVID-19. Google has discharged data on the best way to refresh business data in an offer to furnish clients with the most precise data.

2. Concentrate on Customer Service and Reputation Management 

Brands like Facebook, as referenced above, are making content centers to keep clients educated. What would you be able to do? Little to medium organizations can use web journals to make content significant to their industry or even as a way to refresh their clients with respect to the measures being taken at their business.

This is the ideal opportunity to make and give your clients an educational substance. Console clients and let them comprehend what you’re doing to support them.

3. Answer Frequently Asked Questions 

Individuals are utilizing Google like never before. Guarantee that your site content answers the inquiries that searchers are searching for, regardless of whether that is to check whether you’re open or stocking certain items.

By having the responses to these inquiries — and adding FAQ diagram to the pages they’re on — you have a chance to seem higher in the web crawler results page (SERP), which thus, can expand your traffic and active visitor clicking percentage (CTR.)

4. Be Prepared to Pivot your Budget 

Purchaser conduct is unquestionably going to change significantly throughout the following barely any many months, so you should be prepared to turn your financial limit to respond to these changes, regardless of whether that is in the sum you’re spending on PPC or the catchphrases you are focusing on. This is particularly significant for organizations that utilization conventional showcasing techniques, for example, print promoting and occasion advertising. Right now is an ideal opportunity to turn to internet publicizing — each dollar checks.

Spend your financial limit carefully, particularly in the event that it can have a quantifiable transient effect on your business. What’s more, on the off chance that you can bear the cost of it, put resources into a long haul design and use offices for promoting methodologies.

5. Make a Google Ads Campaign 

As referenced in the above focuses, it’s basic that you let clients know whether you are as yet open during this time. In case you’re concerned that you’re not getting the message over, one approach to do so is by making a Google Ads crusade. This is the most ideal approach to arrive at clients who mean to purchase rapidly.

You can likewise utilize any semblance of Facebook Ads to arrive at your intended interest group via web-based networking media.

As we can anticipate a drop popular for specific items and administrations, right now is an ideal opportunity to utilize web based publicizing to make a push with limits and bolster your business group. Obviously, contingent upon your item/administration, you’ll be aware of a potential disturbance to stock and conveyance.

6. Use Social Media 

Like Google My Business, utilize your web-based life channels to stay up with the latest with your business. You can make posts informing clients as to whether you’re open or not; in case you’re taking on the web requests or offering take out just, or basically in case you’re guarding yourself and your representatives. For the most part, simply being dynamic online is energized.

Be that as it may, Small and Medium Enterprises (SMEs) are to a great extent concentrated on driving momentary crusades. This prompts a brief lift in numbers and regularly comes at the expense of income. Over the long haul, these battles have a negligible impact on really developing the brand.

With all the most recent research supporting the effect of sincerely determined, customized battle techniques, there is a consistent ascent of private channels or detachment applications, for example, WhatsApp.

These channels cause your crowd to act naturally and serenely share suggestions, conclusions on item or administration with a shut gathering of people, which in different conditions they would not have opened up to the world about.

For more such helpful guides to help you in your digital marketing journey, keep following this space.

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Top 5 tips to keep your website updated

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When it comes to marketing, it is always said that customer retention is quite easier than acquiring a new one. Face-to-face marketing is definitely a daunting task; however, ensuring the same virtue or focus online is yet another questionable matter. One of the facets of making sure you gain maximum outcome from online marketing is keeping your website fresh and updated. When a website is updated it creates an interest among your target customers that your brand is here to stay and that it values of what’s trending in your particular sector.

Why your website needs an update?

Before we explore the methods of keeping website updated. Let’s comprehend the reason for doing so. Most companies do not have an online presence, while there are others who have a website but it has not been published with fresh content. Not having a website at all or not updating your website with fresh content is one and the same. Today, online presence has become the need of an hour. People are always looking for online recommendations before any product purchase decision. Even search engines like Google, Bing, Yahoo are always looking for fresh content and if this need is addressed effectively, you brand will become more visible to your prospects, thus raising your opportunity to grow customers and making sales online. Technology is constantly evolving and no customer would want to associate with a brand that has obsolete content on their website.

Is your website successful in keeping up? No. Then here we share some effective and proven tips for keeping your website updated.

Blogs:
A website blog is one of the best and oldest ways to get your brand noticed. Here’s an example set by one of the iconic advertising agencies Ogilvy, wherein it has successfully managed to grow its LinkedIn followers 60K plus by publishing fresh content on its Company Pages. That is the effect of fresh content. Publishing an informative blog on your website can help you rank better with proven SEO techniques as well as help you engage & build more followers.

Customer testimonials:
Publishing customer testimonials will help you acquire new ones as authentic recommendations work best in building trust of your brand. Ask for customer feedback from your clients who have worked with your brand and have liked your work.

Case Studies:
Showcase your previous works by creating case studies of your clients in a proper format – right from introduction of client’s brand, challenges involved, strategy and solution offered. Often, some companies include testimonials in the case studies itself. When a prospective client comes across your approach towards execution of work, it will make them more interested getting associated with you.

Self- promotion:
When it comes to updating website, it is not just about business related content; you can also share glimpses of your workplace or upload any festive images or videos. This will help your organization in attracting the right crowd. In fact, you can also share your company news to let your business circle know how you’re making a difference in promoting your brand online.

Publishing latest Social Media updates:
Featuring Social Media updates on website is a great way of letting visitors knows about your social presence. This will intrigue visitors to follow your company page and know more about your brand. Visitors love companies that are active on social networking channels.

Companies have sworn by keeping website updated as it has helped them build loyal customers. Hope these tips will help to improve performance of your website. Would you like to share some tips with us, do let us know in the comment section below.

Is your organization looking to create a brand new website or redesign the existing one? Get in touch with us. Futurescape Advertising is one of the leading advertising and digital marketing companies based in Vashi, Navi Mumbai.

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