Category Archives: SMS marketing

Why Is Sms Marketing Beneficial to Your Business? How?

SMS marketing is one of the most common, effective, and efficient ways of marketing since its launch.

Nowadays more and more brands are looking ahead to target the move of their customers and clients by increasing their communication and engagement with the help of different types of marketing, including multi-channel marketing, digital marketing, and a bit of traditional marketing. Although these clients are somewhere missing out on some of the very important core offerings of marketing and its benefits. In order to do marketing, they can easily target mobile phones and personalize their communication to actually hit the emotions of the client.

Although in order to reach the audience, they are missing out on one small factor which is SMS marketing.

SMS marketing has many hidden benefits that make it an old-school yet highly effective strategy for marketing.

  1. SMS marketing is one of the most effective and engaging marketing and promotional strategies that offer information about your business to your customers and clients. This makes your customer/clients feel highly appreciated by keeping them on the main focus of your business. The more you personalize your communication with them, the more you will get from them.

  1. You can make use of SMS marketing for multi-purpose communication including to drive your customers to a new product that has been launched if you have something to offer or even show your value to the customer, this amazing trick would help you gain word of mouth and also help you acknowledge.

  1. For any long term relationship of business, communication is the key. SMS marketing can be the key to success. SMS is a personal medium of contact with your audience, they don’t even need to own a smartphone to receive SMS and messages from you. A simple thank you message after a purchase can lead to a successful business.

  1. SMS marketing lets you reach a huge number of people at the same time. Text messaging is an instant marketing tool that lets you easily communicate with an end number of people.

  1. Building your database properly holds the utmost importance, not just for data protection but also for you to have your customer sign up. You have to start your sales already. Text messages can opt as an amazing source to drive your database to register or sign up for your brand.

  1. Every SMS campaign should give their customers that opportunity to unsubscribe from any further text messages. Data protection law states that if you are to contact a person via text, they should be able to unsubscribe from your services via text.

  1. Compared to any other marketing strategy, SMS marketing is an affordable way of communication in comparison to traditional marketing. It shall help your business to tighten your budgeting belts. A lot of companies in the public and private sectors are cutting costs every day by sending text messages instead of sending letters and brochures. This can be great for our environment as well because it would lead to the reduction of papers.

  1. A huge benefit of SMS marketing is that the potential it has when you integrate it into any of your marketing campaigns, it is known that social media and traditional marketing are not always a very effective way to reach your customers target on time, you can simply take these messages straight to your customer. This ensures that they know what you can offer them.

  1. Your text message can say a lot about your business with just 160 characters allowed if you know very well how to play with words, these 160 characters are your play zone to ensure and make the most of your chance.

  1. Everybody knows that ‘Time is Money’, with SMS Marketing you will save a lot of time, allowing you to concentrate on other areas of the business. It is a simple and easy process. With the scheduling component of SMS, you can simply organize your SMS marketing campaigns for a later date. This is a huge benefit as it allows you to manage your time efficiently.

 Futurescape Advertising Agency is one of the best SMS and email marketing companies in Navi Mumbai, we deliver you the best SMS services that will value your time, money & almost everything!

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Things You Should Know About Sms Marketing

They say that it is best to invest in what works for you when it comes to marketing and advertising.

Let us try and make you understand one of the best things about SMS is that most mobile phones are SMS enabled. Regardless of a smart or a not so smartphone, one thing that is common is that this particular phone can be reached with the help of an SMS. This means that SMS is one of the most broadest and popular channels to reach people in the world on today’s date. So if you are using SMS marketing as one of your marketing strategies, there are around 100% of chances that you will get benefits out of it.

If you are asking for more facts about the efficiency of SMS marketing and its benefits, then let us tell you that “more than 90% of text messages are read within 3 minutes of receiving it”. Interesting isn’t it?

If you compare the big guns of marketing such as email marketing, it has around only 22% of opening rate irrespective of conversions. SMS marketing is one of the most powerful marketing tools which can assure you a pure success of your marketing strategy for you to reach out in front of the customers and brands. This is one of the most important reasons that the biggest and highest brands in this world make use of SMS marketing as an integral part of their advertising and marketing strategy.

Did you know? 

That Coca-Cola spends around 70% of their mobile budget on SMS marketing? & when asked why, the answer was simple “Because we invest in what works”  The mobile phone has become the most primary means of communication in many ways, from a normal phone call to answering the call, from browsing the internet to watching movies, going through social media networks, chatting with friends & playing games, shopping online!

So many possibilities only with one small device?

One of the most popular mediums of contact and communication in today’s date is messaging AKA SMS. To prove this statement, we would like to quote the result of the Mobile Marketing Association who published the data recently that over 350 Billion text messages are being sent across the world’s mobile networks each month!  Around 15% of these messages are classified as marketing messages.

Let us try to understand how you can create and strategies your SMS marketing for small business and the things you should know about this type of marketing:

  • Be clear about your goal - 

This is one of the important things to start with, with any marketing campaign you should know what you want to achieve with your SMS marketing campaign.

The goal would be to attain more leads, more sales, driving website traffic, and attain as much as brand awareness. So first pick your strategic business goal as it will spread a foundation of your brand among most of the people so that you structure your business easily.

  • Choose a specific time to send in your messages - 

It is one of the most important parts of your business to make sure that you set a perfect time to send these marketing messages to get one the most effective results. Try to create content that gives you massive results and while doing all this the point is to put yourself in the customer’s shoes. Give them special offers to get their attention, make them experience something in which they are interested in. Understand their part to make them fall in love with your brand. SMS marketing is one of the most straight and direct ways of commuting with your client and hitting the pain area so that you get the best results out of it.

These are some of the most important aspects to know when going ahead with SMS marketing. Furthermore, Futurescape Advertising Agency in Vashi is the well known SMS marketing agency and will also help you attain the best results with your marketing and advertising strategies.

 

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