Category Archives: Website Design

Redesigning a Website? 7 Best Practices You Should Follow


Thinking of redesigning your business website? Refurbishment of a website is an opportunity as it gives your team a chance to explore new trends and apply it on your website designing process. It lets your team to examine website limitations and how it can be improved to make more competitive. Prior to this, it is also pivotal to audit the current site’s assets, key performance indicators (KPIs), target audience and user interface.

Evaluate your current site:
At the beginning of a website overhaul, you need to evaluate the overall elements that need to be improved such as banner design, sliders, icons, colours and text blocks. As per current industry standards, you can also eliminate certain sections or tabs that are irrelevant and replace it with something that will interest your target audience.

Interactive mock-ups:
Develop interactive mock-ups, which will give people an idea how a website wireframe will look like. Tools like MockingBird or Mocking Builder will help you build mock-ups quickly and how the prototype will look like on diverse configurations like desktop, browser, iOS and Android.

Website Pre-Requisites:
Make sure you have carried out a complete analysis in terms of competitiveness, defining your brand, target audience, the number of monthly website visitors, bounce rate and average time on a web page. These factors matter to your business as it will help your SEO team to optimize your website for better ranking on SERPs.

Visual elements:
A website redesign should focus on a stronger visual appearance for logos, icons, and background graphics. According to a research, using real photos of your customers and employees will engage customers more than a photo that looks like a stock image.

A Content Plan:
When it comes to writing content for a website, it should align with the design and images used to showcase your brand. Writing content for a site always takes longer time than expected. A reader should come to know what your company really provides. The website redesigning process won’t get pushed, if the content is timely reviewed to meet project deadline.

Split Testing:
Split testing will allow your team to know what changes should be implemented and what experiments you can do to improve your conversions, sales, or other metrics. There are simple tools such as Optimizely, Unbounce, and Visual Website Optimizer.

Align with SEO:
When a website goes into process of refurbishment, it is also necessary to keep in mind factors influencing search engine optimization (SEO) strategy such as mobile indexing and local search.
Your brand’s website is often the first impression of your company, hence focus on precise communication and integrating the best design features. We have put together this comprehensive list of tips you should consider at the beginning of redesigning of a website.

For website designing and development related queries or projects get in touch with us. Futurescape Advertising is the leading advertising and digital marketing agency based in Vashi, Navi Mumbai.

Please follow and like us:

Essential Tips To Improve Your Designing Skills

Designing is a tough job. Creating visual concepts using computer software is all about having artistic streak. It is the combination of art and technology which entails designers to communicate ideas. Whether it is advertisements, magazines, digital marketing, brochures or logo, designing has become significant in the sales and marketing of products. Just like any other field, even designers must keep up with new and updated trends related to graphics and designing software. If you love your designing job, it is expected from you that you continue to excel in your skills that makes you proficient in whatever tasks you do.

Here are some basic tips which can be proven beneficial for you to excel in your designing career. 

Tutorials & web course:-

There are an endless number of sources out there in the market which includes webinars, tutorials & a lot of self teaching where the designers can get themselves enlightened with market trends. These tutorials are extensive and serious from every cover in each and every aspect of designing. You can anytime make use of them by taking these courses, there are courses for every level in the aspect of designing from normal to advanced.

These webinars and online courses are quite affordable and easy to understand if you show that dedication to learn and understand.

You can take in as much information as you want from such tutorials by trying on your own, as this practice will make you perfect and ultimately improve your designing skills.

Take chance by experimenting:-

When it comes to designing, experiment is one such thing which might take you a long way ahead. Trials and experiments with different color palettes and combinations with different tools will not only give you different learning and understandings but it will also give you a different kind of exposure to inspirations.

This try and testing process will help you improve your layouts and designs, you can always start the graphic with a custom logo, brochure poster etc. to learn more about different templates and mediums. Don’t hesitate when it comes to experimenting, it’s all about what comes next and new, as when you will see the end results if its good, you will be surprised by yourself and your ability to make something new.

Keep exploring great designs:-

Whenever you see a brilliant piece of design learn from it and try to use it in your next project. Sites like Behance are where you can browse extensive inspirational designs. Looking for great designs will help you come up with creative concepts.

Good Design Books:-

Reading always helps. When it comes to the designing field, you will find some great graphic design books that give you inspiration and let you know key techniques. Whether you want to gain information on logo, typography or branding, you will find the best titles to recharge your creative batteries.

Participate in design communities:

Participating in designing programs or events is one of the best ways to foster creativity and gain knowledge from experts in the same industry. If you’re too busy to go for an event, an online community is also a great option to seek design feedback, solutions, sharing expert tips and more.

Improve your style with a new technique:-

Try to learn new techniques, which will help to improve and boost your designing skill. You can take a class, ask your colleague or take cues from online tutorials. Learn what others are doing to contribute to the project and how they use varied tools to create it.

Ask for feedback:-

Feedback, whether it is client or your senior, will help you to know what others are thinking about your project. No matter if you’re working as a freelancer or in an organization, make sure you ask for feedback regularly.

Learn little by little everyday to refine your designing skills because it is the little things which will have a bigger and better impact. If you’ve been doing the monotonous designs for a long time, then it is time for you to improve your design skills and look for better designing expertise. Do you plan to opt for a new course to improve your design? The tools and techniques will continue to evolve and it is only continued learning which will help to improve your skills.

Is your brand looking for creative companies in Navi Mumbai for logo, brochure or any other designing requirement? We, at Futurescape Advertising, will help you as we are counted as one of the best creative advertising agencies in Navi Mumbai.

Get in touch now.

Please follow and like us: