If you have been quite active on social media, you must have come across Vlogs, live videos or product video ads. With each passing day, videos are becoming more and more prominent. Social media is constantly evolving. Even before we come to know a technique is trending, you never know another strategy may come into foundation. Compared to a plain text, nearly 90% of information is transmitted to the brain is visual. Of this, videos occupy a large proportion of interest from users. Another intriguing fact is one third of people spend their time on video marketing. Let’s get to know how video ads and live video formats are changing the scenario of social media.
A study indicates that people trust video ads as compared to other ad formats. Whether the ultimate objective of your business conversions, brand promotion or website clicks, video ads deliver lots of impressions if and only it is effective. A user would preferably watch a video about a product rather than read about it which can be proved by the fact that 69% of people have voted to watch product video.
Impact of live video feature:
Unlike only plain text ads, the impact of live videos in online marketing is more as it helps to interact with your audience in real-time, get qualified leads and influence behavior. Recently, the trend that is picking up on social media sites like Snapchat, Facebook and Instagram is the rise of live videos. Facebook Live video streaming was rolled out in 2015 initially in the US. Whether it is meetings, speeches, behind-the-scenes of an event, several people are taking complete advantage of it to garner instant interest from the target audience.
For apps like Snapchat and Instagram, the stories section also allows users to begin a live video. It is no longer viewed as a casual feature, event marketers and businesses have been using the feature to increase engagement. The second benefit is users get quick broadcast of a video, which they can view in real-time & wouldn’t want to miss it.
Live video gives users an unedited view of an event. A sneak peek view of an event or a show creates an excitement among viewers, as it can help businesses to keep them interested in your content. Being live on Facebook or Instagram doesn’t mean you do not know what you’re going to say. It calls for rehearse beforehand as you do not want to make a major mistake in front of your viewers.
Regardless your company is a B2B or B2C, here are some tips to help you create a successful live broadcast:
- A compelling title
- Make sure that the audio is clear without any background noise
- Test broadcast length & time when you will be getting maximum views
- Share on other social media sites to garner attention
- Remember to respond to your users
Live videos and video ads are here to stay! Is your business using a video format for advertising campaigns? Leave us a comment and let us know! If you have any query, our advertising agency based in Navi Mumbai will help you to create the best video ads for your product.