News Making Ads of 2015

Some ads are good and some are bad, but only those are effective that stays in the minds of the people for a long time. There have been many ads that have been in the news for wrong reasons, But one thing that cannot be doubted is that they certainly garnered people’s attention. Some for good reasons and some for bad, many ads rocked the nation in 2015. Lets dig in to some of them.

Vogue Empower-My Choice TVC

This TVC had all the recipe for being in the news, and it did too, albeit for the wrong reasons. Even though it was made to exhibit women empowerment, what it really did was rise questions about how women of today think. The video showcased the a list of well known women who urged other women to be independent and do what they wanted to, and not what they had to. The video which was launched with the 7th anniversary issue of Vogue, did grab eyeballs and how.

Vague

Mauka-Mauka TVC Campaign

This TVC campaign that was released with the cricket world cup 2015, was one of the best world cup campaigns to come up in the history of cricket. The Mauka-mauka series started with a bang when they released their first TVC with the energy packed India-Pakistan match. Instantly the TVC vent viral and was one of the most watched TVC at that time. But it did not end there, the campaign created a wave of sorts across the social media, so much so that many parodies were also made on the campaign.

It turned out to be more fruitful since India was winning all the matches and the morale of the people was positive. The craze for the TVC increased so much that people used to wait for the matches to end when the TVCs would be broadcasted.This TVC campaign ruled the roost in the world cup and emerged as a true winner.

mauka

Frooti IPL TVC:

The IPL of 2015 not only saw new matches and players, it also enmarked the rebranding of Frooti with a new TVC. Taking a contemporary angle, the TVC depicted a miniature world and was done in stop-gap animation style. Even after having a celebrity like SRK to endorse the brand, he was used minimally in the end to add a little push. This worked in favor of the brand along with the timing of it’s release which was aimed at the latest IPL edition. The TVC was also noticed for its bold lines and over the top depiction of the brand.

frooti

The people who worked on these ads belonged to many known advertising agencies in Mumbai, but what they had in common was to break out and explore paths that were uncharted. Having said that, even they wouldn’t have imagined that these campaigns would be the talk of the town, let alone grab the attention of everyone.

Ads that Made Brands

If you think that advertising doesn’t do much for a brand apart from may be getting it noticed in the eyes of the audience then you are not alone. There are many who think advertising is more of an obligation than an asset to the brand. But that is not the whole truth.

There are many brands who have grown magnanimously on the back of effective advertising campaigns that have been done by exceptional branding and marketing from Mumbai, Newyork and around the world.

Here are some of the brands that have consistently grown due to effective advertising communications.

Volkswagen

Volkswagen

One of the best brands that have consistently had good effective campaigns, the golden feather in its cap was the ‘Think Small’ campaign. Marketers and advertisers both swear by this ad campaign and regard it as the golden standard in advertising campaigns. This campaign brought about a change in people’s mindset about small cars.

Instead of potraying the cars as big, it focused on displaying the smallness to a great effect. The campaign was so successful that not only it boosted the sales and profits for the brand but built a lifetime of rand loyalty.

The campaign helped the sales to touch 120,000 units in 1959. By 1967 the sales increased to 430,000 units, which was more than the sales of all other imported cars combined.

smell like a man

Old Spice

The iconic “smell like a man” campaign that potrayed a man in a very different macho style was a huge success even virally. It grabbed eyeballs of one and everyone. But if you asked was the campaign effective in increasing the sales of the brand, the answer is a definite yes.

According to the global marketing research firm Neilson the sales of old spice body wash rose a significant 11 percent in a period of 12 months and rose an astounding 55 percent in the next 3 months. That’s not all, in the last month itself it rose close to 107 percent.

Another product Red Zone after hours body wash hit USD 1.6 million in four week period that terminated on July 2011. The campaign was so successsful that Old Spice became the No. 1 brand of body wash and anti perspirant that had grown both in sales and volume.

Then & Now: Changes in Advertising Over the Years

Since days of the yore, advertising has been the best form of promoting a brand no matter what industry, service or sector the brand belongs to. But has the ways of advertising changed over the years, would you say it has advanced or has it evolved? With the change of lifestyle and advancement of technology has the outlook of advertising changed?

Marketing is a demonstration of affecting individuals to purchase an item or administration. We have been seeing this demonstration of showcasing since we have begun commercialization and with the progression of time, we have seen the advancement of advertising.

Here, right now, will bring you profound into this and let you know how the development of promoting ideas occurred. So stay with us to know more –

Until and except if you have plainly comprehended the whole idea of marketing and how its development occurred, it is hard for you to comprehend the current showcasing systems and methodologies.

Details guarantee that around 40% of organizations consider demonstrating ROI of their showcasing exercises their greatest test.

The idea of promoting is tied in with utilizing various measures to guarantee a ceaseless ascent in the benefit of any business.

To understand the most basic thing. That till the time someone gets to know about your product, if it is not promoted in front of the target audience. It won’t be sold.

Hence it is important that you need to understand the importance of marketing in which you can never sell your product at a place where nobody knows what your thing can do.

To sell your service or product, you will have to make sure and spread the awareness in front of the people of the product. You will have to make them understand the tiny bit details of your product and how it can help them in different areas. Show them the specification of how it is going to help them solve their daily problems in life.

The awareness which we will be creating it can be shared via different techniques of social media marketing, today’s generation is getting modern and smarter day by day, they are getting themselves full of knowledge and new ideas which can convince anybody to purchase the product at their best, whenever they get slightest of doubt about the product, they won’t purchase it.

This awareness that we are talking about can be carried out through different marketing techniques.

The modern-day generation is getting smarter and educated day by day hence they will only purchase your products if you are able to convince them at their best.
If they are having slightest of doubt about your product, they are not going to purchase it hence you will have to aware them about your product in the best possible way through your marketing campaigns.

Your internet marketing campaigns are not only helpful in fetching the traffic and users but also it helps in retaining them or re-targeting to maintain a healthy relationship with your customers through your marketing campaigns.

Before we get into the idea of showcasing and comprehending its development let us initially comprehend why promoting is significant and for what reason do we have to examine the advancement of advertising ideas.

Although we cannot be sure how much, the notion of advertising has of course changed over the years. Let us take a look at them.

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Mediums

The mediums used for advertising have changed drastically, especially with the advent of the internet. Apart from traditional means of advertising like newspapers, magazines and billboards, now advertising has spread its wings to newer mediums like Facebook, Twitter, Youtube, ambient advertising as well as events, exhibitions and merchandising. These newer mediums bring in their own characteristics resulting in pristine advertising methods.

Perceptions

The other notion that has changed over the years is the perception of advertising. Without perception it would be harder to make things appeal to the consumers. It relates to how consumers perceive the brands. An example of this is if you are showing a skinny man in the advertisement of a cola brand, people may perceive drinking cola with weight loss. This has changed over the years when in the old days the products communicated directly and were perceived singularly, now different people perceive differently.

Consumer Behavior

This is the single most big change that has occurred in advertising. The behavior of consumers has changed drastically over the years. If previously brands were just an end to the means, now brands also represent the people who are using it, the best example of this is the brand value of ‘Apple’ in people’s mind. Your apple product defines your identity.

Even though many advertising notions have changed, the soul hasn’t changed at all like the 3C’s. Concept, Communication and Connect. These things are still cherished and nurtured by advertising agencies in Mumbai , India and of the world in whole.

Color Color Which Color do You Want?

If you have visited our website you might be thinking what is all this hullabaloo about colors. Why are they splashed everywhere on the website? Are they even important? You might think that the only significance of color is to attract attention or to visually please the reader. Well that’s not at all true.

Colors are not just meant to be attention grabbers or visual pleaser, their psychology runs deeper than that. They signify personal preferences, experiences, upbringing, cultural differences, context, values, perceptions etc. In branding color plays a major part in their associations or perceptions towards the general public.

colors

How Does Color Affect Advertising? 

Extravagance vehicle organizations frequently use hues that signify glory in their logo.

Shading can be the most significant component in a business promoting effort. Shoppers notice shading before words and even the new confronted model you enlisted to remain by your organization’s items. As an entrepreneur, your decision of shading in your notices and limited time battles can impact purchaser emotions about your items or benefits and can play similarly as enormous a job in creating deals as any motto.

Changing Moods and Attitudes 

The utilization of shading in your private venture publicizing efforts can pass on the perspectives and temperaments you might want shoppers to connect with your items. For instance, the shading blue can pass on sentiments of tranquility and tidiness as indicated by Color Wheel Pro’s site. This is a perfect shading for elevating items that desire to underscore clearness and virtue, including packaged spring water or filtration. The feeling or demeanor the shading decision creates permits shoppers to connect those feelings with your items. This inclination ideally continues into buy encounters.

Customer Targeting Abilities 

Investigating purchasers in your objective market territory can give you a feeling of what hues draw in these shoppers more than others. Utilizing this data in making promotions can enable your independent company to expand deals by legitimately speaking to purchaser wants and needs. This might be a straightforward matter of playing on the topography in your objective market territory. For instance, if your private company offers extravagance items or get-away administrations to an essentially urban commercial center, you may utilize shifting shades of blue, green and white to pass on extensiveness and a closeness with nature.

Indicating Product Characteristics 

Cautiously picking the hues in your private venture promoting efforts can enable your organization to underline the qualities of its items. The accentuation of these attributes will help pull in your objective client base. For instance, as indicated by Color Wheel Pro’s site, the utilization of dark in your private company notices can pass on tastefulness, secret and force. This settles on the perfect decision for promoting an assortment of items and administrations from very good quality hardware items to fine eateries.

Catching Consumers Eye 

Joining explicit hues into your promotions can catch buyer eye with a promptness that a snappy motto can’t. Hues can get shopper consideration all the more effectively as a result of the numerous affiliations buyers have with explicit hues. For instance, as per Print Radar’s site, the shading red not just draws consideration for it being among the most dynamic hues in the unmistakable range, it additionally pulls in the eye as a result of the numerous affiliations shoppers have with the shading from gigantic overall organizations.

Like the color yellow which is a prominent color of brands such as Nikon, Best Buy, McDonalds, national Geographic etc. represents optimism, clarity and warmth. Similarly the color orange that is the prominent color of brands like Nickelodeon, Fanta, Firefox, Gulf etc.  is associated with confidence, cheerfulness and friendliness. The same can be said about the color blue that is the color of brands like Dell, AT&T , HP, Facebook, IBM etc. which represents strength, dependability and trust.

All these examples clearly convey the message that colors have the power not only to build or create a brand but also to make or break a brand. That is why almost all the top ad agencies be it in Mumbai, Navi Mumbai or even across the world understand how important and significant a role the color plays for a brand.

For more such helpful guides to help you in your digital marketing journey, keep following this space.

The ABC of Advertising

Have you ever thought why companies like Coca Cola, GM, P&G etc. spend millions of dollars annually on advertising and promotions? It’s not because they want to, but because they have to, otherwise they won’t be visible to the consumers and would get lost in the vast sea of brands.

FS Advertising

Allure: The charm of advertising is tremendous, how else could you explain the spurt rise in AD spending in recent years. The advertising bug has bitten one and all and rightfully so. The mania has caught on with companies as they are now coming in droves to advertise their brands.

Benefits: If there’s one thing that’s identical between brands like Pepsi, Burger King or HBO it’s how all these brands benefited from effective advertising. These Ads were helmed by many of the Top AD agencies in Mumbai, Navi Mumbai and around the world. In today’s time when lifestyle is moving with the speed of light if you want your brands to be remembered there is no better way then advertising. Advertising can make a brand reach surreal heights and hammer it in the minds of the people.

Capability: If a toddler demands that he only wants kinder joy chocolate or elderly man particularly asks for Quaker Oats, it’s because of the effect that advertising has on them.In case of advertisingthe reach is so vast that it encompasses age, sex, race and status. Due to its global reach advertising offers an enormous turf for all types of products and brands to showcase themselves.

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