Google Adwords has been in presence since the year 2000 and over the years it has evolved to include many features & campaign types. According to Wishpond, nearly 95% of Google’s revenue is generated from advertising. Whenever you search on Google, you will come across text ads or visual ads on sites that are ad-driven. … Read More →
Your success on Instagram completely depends on what you post on your business profile. A statistic shows that around 86% of top brands have Instagram accounts, which has grown from 71% from the last year. Today, visual content is majorly liked by audience and it fetches sales leads. Many marketers are setting up sponsored ads … Read More →
Businesses are becoming more aware of presence on search engines as more and more customers are using internet to search or buy product/service. Simply having a website is not enough, while maintaining an active presence is of utmost importance. Optimizing a website based on basic SEO techniques like blog commenting or back-linking has become obsolete … Read More →
LinkedIn is one place where you get to reach new prospects, find new candidates for jobs and get to connect with people for new business opportunity. One should make sure that it provides a synopsis of your overall professional experience. You will find few profiles which are complete with expertise, accomplishments, interests and education. If … Read More →
Sponsored ads on social media is now a common phenomenon on Facebook, Twitter or LinkedIn. You will notice several companies have started opting for paid social media to maximize reach, sales, engagement and brand recognition. Along with paid media, most businesses also focus on organically improving their brand. Each has their own role to play … Read More →