Thinking of redesigning your business website? Refurbishment of a website is an opportunity as it gives your team a chance to explore new trends and apply it on your website designing process. It lets your team to examine website limitations and how it can be improved to make more competitive. Prior to this, it is also pivotal to audit the current site’s assets, key performance indicators (KPIs), target audience and user interface.
Evaluate your current site:
At the beginning of a website overhaul, you need to evaluate the overall elements that need to be improved such as banner design, sliders, icons, colours and text blocks. As per current industry standards, you can also eliminate certain sections or tabs that are irrelevant and replace it with something that will interest your target audience.
Develop interactive mock-ups, which will give people an idea how a website wireframe will look like. Tools like MockingBird or Mocking Builder will help you build mock-ups quickly and how the prototype will look like on diverse configurations like desktop, browser, iOS and Android.
Make sure you have carried out a complete analysis in terms of competitiveness, defining your brand, target audience, the number of monthly website visitors, bounce rate and average time on a web page. These factors matter to your business as it will help your SEO team to optimize your website for better ranking on SERPs.
A website redesign should focus on a stronger visual appearance for logos, icons, and background graphics. According to a research, using real photos of your customers and employees will engage customers more than a photo that looks like a stock image.
A Content Plan:
When it comes to writing content for a website, it should align with the design and images used to showcase your brand. Writing content for a site always takes longer time than expected. A reader should come to know what your company really provides. The website redesigning process won’t get pushed, if the content is timely reviewed to meet project deadline.
Split testing will allow your team to know what changes should be implemented and what experiments you can do to improve your conversions, sales, or other metrics. There are simple tools such as Optimizely, Unbounce, and Visual Website Optimizer.
Align with SEO:
When a website goes into process of refurbishment, it is also necessary to keep in mind factors influencing search engine optimization (SEO) strategy such as mobile indexing and local search.
Your brand’s website is often the first impression of your company, hence focus on precise communication and integrating the best design features. We have put together this comprehensive list of tips you should consider at the beginning of redesigning of a website.