2022 is here and the digital world is all ears to the new social media trends that are to command the year. Along with new trends, existing trends will continue to rule in 2022 too and the marketers will continue to adopt these elements in larger numbers.
TOP SOCIAL MEDIA TRENDS TO WATCH OUT IN 2022
SOCIAL SELLING GOES MAINSTREAM:
E-commerce has become a huge thing for the past decade now. Social selling is becoming the cornerstone for e-commerce brands, giving them growth and greater brand presence. The main growth came with the pandemic last year. At this crucial time, people preferred to order online after researching about the products on various social media platforms. At times, the prices are high but still, it provides the easy accessibility of getting good products from the comfort of your own home. There are features like Facebook & Instagram Shoppes, through which brands can connect with potential customers online.
INCREASED FOCUS ON INFLUENCERS:
While the use of influencers is not a new thing, yet focus on influencers are increasing and a social media trend to watch in 2022. Recently, brands are focusing more on micro-influencers(10k to 100k followers) than bringing in big celebrities and big bloggers for their promotions. Brands are realising how influencers with fewer followers grab more engagement than big celebrities. People can relate with the influencers more on some particular products that these influencers use and share feedback and promote on social media platforms. This helps brands to reach out and touch more consumers on a ground level which then again increases sales.
EASY ONLINE COMMUNICATION:
Consumers prefer easy online communication with the brands than talking over the phone. Consumers prefer to chat in Direct Messages (DMs) or in Inbox(Messenger) or in WhatsApp chat with the brand on various social media platforms. So a brand should have fast and effective customer service.
VIDEO CONTENT IN SHORT FORM:’
Tik Tok initially took the place of the best video content creators. Which was swiftly followed by Instagram Reels, YouTube Shorts, etc. Instagram Reels have created a huge platform for consumers & brands as well. These days brands prefer more descriptive videos. These are more effective to pull the crowd in small videos which are crisp, fun-loving and to the point.
RISE OF EPHEMERAL CONTENT:
With the introduction of Facebook, Instagram Stories & Reels and Snapchat Stories, the ephemeral contents are growing exponentially. These are blink-it-or-you-will-miss kinda stories. So when brands promote through these snackable contents, it attracts more consumers.
INTEGRAL ROLE OF SEO:
SEO is Search Engine Optimization. It plays an integral part in brand recognition. If you have a good SEO, then your brand gets more recognised. With new algorithms of social media platforms always changing, SEO helps a lot. With the use of particular keywords in hashtags, the visibility of your brand gets more prominent and brings more business.
Read our article on “HOW SEO IS SUPPORTS GROWTH OF YOUR BUSINESS?“
RETURN OF LONG-FORM CONTENT:
Even though we have seen the craze of short-form video content in Tik Tok, Instagram Reels, Stories, etc. But with new updates, anyone can notice how Tik Tok, Instagram increased the duration of the videos which are no longer the same. Previously it was more about short videos. But with more tutorials and descriptive videos, consumers find this mode easier. From 15 seconds to 6o seconds.
EMPHASIS ON MEANINGFUL ADVERTISEMENTS:
Many marketers will need to use these existing strategies as social advertising evolves. There are plenty of highly effective advertising options that do not require third-party cookies. To name a few: User-generated content, targeted and personalized ads across social media platforms, email marketing, and search engine retargeting campaigns. As a brand, if you show more sophisticated, warm, meaningful, short and crispy advertisements, then chances are much higher to get hits.
FACEBOOK AS PROMINENT MARKETING CHANNEL:
Even after great criticism, Facebook is still the number one social network across the globe with 2.9 billion and more consumers. Facebook excels at offering new updates related to online selling. There are Facebook Groups, where you can promote your brand and sell products through various ways, like posting and holding Facebook Lives. This is a great way to interact with the consumers, showing the brand credibility. There are many features that are enabled for the benefit of the brands and the consumers both.
Staying aware of these social media trends will help brands build good relationships with their target audiences and earn their trust to grow and grow in the coming year.
Also, read our article on “SOCIAL MEDIA DESIGN MISTAKES TO AVOID“