Tag Archives: Advertising Agency In Navi Mumabi

How SEO is supports growth of your business?

Each business, large or little, needs an Internet introduction today. Since that is the place the world is going. What’s more, if your business doesn’t get up to speed, it will undoubtedly remain behind.
Notwithstanding, there are many moving parts to a business that one needs to oversee, regardless of whether it’s little. Directly from accepting clients’ calls to satisfying requests to managing different business-related exercises. In the middle of the entirety of this, concentrating on computerized advertising or in any event, taking a beginning on advancing your business online can assume a lower priority. Other than that, as you push ahead, you face a huge amount of alternatives with regards to showcasing. Also, things get confusing with respect to what you can or ought to do to take advantage of the huge intensity of computerized showcasing.What is Search Engine Optimization?
Site improvement comprises a lot of practices that help your site acquire on the web crawler results pages. By all accounts, SEO may appear to be basic. Be that as it may, it’s substantially more than what meets the eye. It expects you to concentrate on chipping away at various factors so you can have a genuine SEO methodology that goes past streamlining for search watchword states that individuals use.So as to capitalize on SEO, you have to realize how web crawlers work and what they need from you. You should know about how your intended interest group utilizes web indexes like Google and the normal things they consistently scan for.

How Exactly Can SEO Help You Grow Your Business?
Your business clearly has an objective market it is taking into account. By making and distributing applicable substance (all the time) that centers around points identified with your business, you get an opportunity to contact your intended interest group by means of web crawlers. What’s more, in the event that your substance is justified, despite all the trouble, at that point web crawlers like Google won’t spare a moment to rank you higher. This encourages you to create focused on traffic to your site at no additional expense.

Presently, when individuals visit your site through Google, you likewise need to realize how to draw in with them by giving them what they are searching for. Your substance needs to work related to your business objectives so you can fabricate genuine trust with your guests. Fruitful SEO isn’t just about getting individuals to your site. It’s additionally about getting them to take the correct activities once they are there.

Here the benefits of SEO can give to a brand:

1. Easy to use Websites - 

Search engine optimization will help entrepreneurs make a quicker, smoother, and client more amicable site. Albeit the vast majority despite everything hold tight to the old meaning of SEO, feeling that it is just about advancing for the web search tools, nonetheless, today SEO is likewise about improving client experience as well.

All around organized, clean, and uncluttered sites urge an easygoing guest to remain longer, accordingly diminishing ricochet rate and expanding site hits. So also, profoundly applicable substance (deals pages and blog articles) keeps users glad as they are bound to unravel answer their inquiries, understand the problems that are begging to be addressed and encourage them to find precisely what they’re searching for on your webpage.

On-page SEO, whenever done appropriately, satisfies your clients, which makes web crawlers cheerful too as they love to serve top-notch data to their clients.

2. Acquire MORE Customers - 

Let’s be honest, one of the purposes of the mandate behind having a site is to stand apart from your opposition and increment your client base. Something else, why contribute 1,000s of pounds (£) on advertising, correct? Organizations that have an SEO upgraded site bring MORE clients and develop as twice as quickly than organizations that don’t have one.

Search engine optimization is presumably the most productive and reasonable showcasing technique that exists today. In addition, it will just acquire clients who are effectively looking to discover your item or administration!

In case you’re willing to invest not many long stretches of time, vitality, and the limited quantity of cash, SEO will help bring “focused on” traffic to your site, and in the long run a greater number of clients to your business than some other promoting strategies you’ll ever utilize.

3. Better Conversion Rates - 

Search engine optimization enhanced sites stacks quicker, are anything but difficult to peruse and surf and will show appropriately in practically a wide range of gadgets, including versatile and tablets. Sites that are anything but difficult to peruse and explore are bound to catch and hold the eye from your perusers or guests – for example, they’re bound to turn into your dedicated clients, supporters, and bringing visitors back.

4. Manufacturer Brand Awareness - 
One of the advantages of getting higher rankings on the SERPs is building brand mindfulness. At the point when your destinations show up on the primary page of significant web crawlers, for example, Google, Yahoo, and Bing, your potential clients are bound to believe your image when they look for a specific term as opposed to different brands that don’t have solid web nearness.

That is the reason independent ventures that need to fabricate better brand mindfulness (either locally or growing broadly) must put resources into SEO and begin increasing top rankings for the KEY expressions related to their business. We’re not during the 90s any longer; web crawlers currently assume a noteworthy job in manifesting the deciding moment your image.

5. Sidestep Competition - 
We should take a case of two organizations that are in a similar industry, selling comparable items, at comparable costs. One of them has an improved site while different has a non-enhanced site. Considering everything is else is equivalent, which organization do you think will pull in more clients to their site from nearby quests? Which organization will probably become quicker and turn out to be progressively fruitful?

Web crawlers and SEO are amazing. In the event that your rivals are doing SEO promoting, just you should wonder why you haven’t put resources into such a system yet as well.

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INFOGRAPHICS: DATA MADE FUN

In 2011, the marketing team at a leading finance website observed that their infographic based content was driving 30 times the traffic as the written content. This led to the creation of a new platform named visual.ly, a website dedicated to data visualization and one of the richest resources of infographics on the Web. Ever since the explosion of social media, this format has seen exponential growth in popularity.

A combination of data, compelling copywriting and mad designing skills, infographics are the most visually stunning way of distilling mountains of research and data, into a single image. The succinct presentation and visual appeal make even the driest, boring topics, seem cool and interesting.

That’s what makes them so popular – the fact that they are educational as well as entertaining.

While the world’s first infographic was created during the Stone Age, here we will talk about its modern successors, so beloved by netizens.

There are various reasons for this popularity, the foremost one being the fact that humans are visual creatures. Of all our five senses, sight holds the most significant share (a whopping ~ 90%) when it comes to absorbing, processing and retaining information. Another reason is the diminishing attention spans of people in this day and age of Instagram. People want to know about subjects in detail, as quick as possible.

With infographics, subjects that would otherwise take paragraphs to be made understandable can be explained in a single, easier-on-the-eyes visual. They can be used for a variety of applications. You can use them to introduce a subject or process to a new audience, describe social trends in detail, provide insights into an industry, tell stories, the list is endless.

This means that if you want your content marketing strategy to make the desired impact, infographics are an indispensable tool.

Infographics are the most entertaining way to describe what your product does in a more precise, clean & crisp manner, basically, it is a great way of marketing in a storytelling mode.

Infographics are known to convey the message in a faster way than the simple content can do, it calls for engagement due to its fun and quirky style, it is said that our brain tends to process with the visual content 60,000 times faster than the text does, so creating a content which is visually appealing, that helps in marketing and spread the word of your brand.

Some basic Facts

* Infographics are known to be shared on social media 3X as compared to a normal content or creative.

* Infographics are the B2B marketing tactic with the biggest increase in its use.

* People following text with text and illustrations do 323% better than people following directions with illustrations.

* Infographics are more read upto 30% as compared to simple articles

* The word “infographic” & “infographics” are searched around 547,000 times per year

The facts above are actual & real when as per the research, hence this proves that infographics can be a great marketing strategy.

Here, we list down the three main steps that will help you create awesome infographics.

Step 1: The Words

Before you begin the execution, make sure you have done your research from trustworthy sources. Once you’ve understood the subject thoroughly, work on the copywriting. While proofreading, double-check and make sure that all the numbers and proper nouns, i.e. the key facts and figures of the story, are accurate.

Step 2: The Look

Decide the colors and the font. Both of these elements should complement the message, not obscure it.

Step 3: The Feel

This is when you bring your visualization to life. Decide the orientation of the graphic, like vertical or horizontal, whichever works better. Also, ensure that there’s an easy “flow” in the communication and work on the style and visual appeal.

Now that your infographic is ready, the next step would be to ensure that people see it on social media. Promote the content on all of your social media channels.

For more such helpful guides to help you in your digital marketing journey, keep following this space.

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Why Your Company Needs a Good Website

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Before the advent of the World Wide Web, people would often spend hours browsing through shopping aisles, comparing prices and products, before they finally made the decision to purchase (or not). Now, with this information available at their fingertips, people no longer have to leave the comfort of their homes. Just typing in a couple of words into a search bar, or saying them aloud, brings a plethora of options to choose from. Within a few minutes, you can narrow down according to your preferences, and find exactly what you were looking for.

In a world where everyone is glued to their smartphones and customers’ purchasing decisions is nearly entirely dependent on online reviews and what they find on Google, it is not only useful but quite necessary to have a company website. If someone searches for your company and doesn’t find a website, they may think that your company is not credible, which can hamper your business.

We completely understand that there must be many reasons and stereotypical thoughts that a person must be holding to themselves such as “I am not that tech-savvy”, “I don’t have time” or maybe ” I don’t need more attention, I have enough business” & more such reasons.

But the reality is, you don’t have to be any technology expert to own a website for your business, neither you’ll have to make a large hole in your pocket to handle a website.

It is said that around 81% of people do research about a particular business or services on the internet before making any decision to purchase. That is around 25.92% million of people searching for businesses on the internet, but still, there are around 46% of business owners that says that “Business don’t need a website” as their number 1# reason for not having a website for recognition. Although we can see that there is a huge disconnect over here.

Having a website makes your business more popular than before, helps your client recognise your potential and increases the credibility of the business as well.

Also, it is not difficult or very expensive as you think, you don’t need to be very tech-savvy to handle a website. Several web development companies have a very simple signup process that makes your procedures quick and less difficult for you.

It can be very inexpensive and it can get you better returns in form of advertising. If you actually wish to spread the word of your business, you should think about developing a website at first.

Websites will help you bring a whole lot & new businesses by building your brand image on the internet.

Some great words said by Mr Bill Gates – “If your business isn’t on the Internet, Then your business will run out of business”

 

Having a well-designed company website has a wide range of benefits. Here, we talk about the top four.

1. Wider Audience: To start with, you can now reach a much wider audience, thanks to the easy accessibility of the Internet. This increases awareness of your brand. Additionally, by attracting more visitors to your website, you can generate more leads and improve conversion rates. This can impact your bottom line for the better.

2. Building Trust: People trust online reviews and testimonials from real people, more than they trust ads. With a website, you can use this to your benefit, by including a testimonial section. You could build a separate section for this, or include them in the “Our Work” or “Clients” page, with a quote from each of your clients.

3. Customer Satisfaction: Since your website is up and running 24×7, it can be extremely useful for customer service. You could have also chatbots on your site, making it easier for customers to quickly have their issues resolved.

4. Great ROI: The return of investment with creating a company website, is extremely high, because of how inexpensive it is, and the kind of positive impact it can have on your company’s bottom line.

 

While working on creating your company website, do take into consideration these factors:

Loading speed: If your page doesn’t load quickly, 90 percent of the visitors will leave immediately.

Optimization for devices: More than half of your visitors will click on your website on their phone or tablet. If the site isn’t optimized for all devices, you could be losing out on potential clients and customers.

Easy navigation: This can make it easy for people to find what they’re looking for on your site. People shouldn’t feel like they’re moving through the Internet version of a maze.

Design and content: Your website design should complement your brand image, and not confuse people. For the content, it is crucial to have grammatically and syntactically correct copies, in addition to ensuring the voice and tonality is consistent throughout the website.

 

Your company website is a vital component of your communications strategy and in many cases, could be the very first communication you’re having with your audience. So, make sure it’s a great website, offering a positive user experience.

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Importance Of Search Engine Optimisation (SEO) For Your Business

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For any business to thrive in today’s digital-driven world, it is imperative to have a sound digital strategy. The simplest and most effective way to generate leads and convert them to customers is by connecting to people through people’s smartphones.

However, simply having a well-written and efficiently designed website is not enough. Even if your webpage has the most comprehensive, lucidly presented content, and offers exactly what your target audience wants, it will not reach them if it isn’t optimized with the right keywords. These “keywords” are simply the words and phrases that people are typing into a search engine’s search bar to look for what they want.

This is where Search Engine Optimisation (SEO) can help you. SEO is the process that helps your web page appear as one of the top results when a keyword is typed into the search bar. Unless and until your content – comprising everything from web copies to images to meta description – includes these keywords, your website will not be visible on the first page.

Ranking on the first page is especially important because most people don’t scroll to the next pages. So, if you want to capture your audience’s attention, your webpage should appear on the first page of the search results. Here, we will briefly cover the basic steps of SEO.

Most businesses and brands are familiar with the need for SEO to create their digital footprints which can help them to reach their target audience.

Say you have an online casual T-shirt store, aimed at the urban youth. So, when someone Googles “Beatles T-shirt”, your webpage should at least be one of the top five results in the first result page, to increase the chances of people clicking, and then buying your product.

For this, you need to follow the steps below :

1. Increase your website traffic using SEO:

Organic search is the most important part of your business’s website traffic, it is a major part of the buyer funnel and ultimately getting users to lead conversions and engagement.

The biggest search giant “Google” controls over 75% of the search market share. While competitors it competitors control over 25% of the market share. Both these search market shares are important for your brand’s or business’s growth.

Most of the people who use the internet use Google for their searches, and if you’re ranking high on the google search list it incredibly increases your chances to get more visitors on your website, which can drive more sales or generate more leads for you to tap in.

This is where a world-class digital marketing company like Futurescape Advertising comes into the picture because we have powerful digital marketing strategies to get you a better google or any other search engine ranking.

2. Keyword Research: Research the keywords people use to find products like yours, using keyword research tools such as Google Keyword Planner. In this case, these would look something like “Game of Thrones T-shirt women”, “Iron Man t-shirt men”, “men-tees Captain America”, etc.

3. On-Page Optimisation: Incorporate the keywords throughout the various elements of your page, such as the copies, title, sub-title, meta description and image text. Take care not to overdo this as keyword stuffing will push your result down, instead of to the top.

4. Off-Page Optimisation: This includes steps like link building and social media marketing. This is equally important as on-page optimization for improving the page ranks.

5. SEO Builds Trust & Credibility

You can easily improve your trust and credibility with support of SEO as it helps you to achieve a robust foundation for a beautiful website with a clean, effective user interface, which can be easily found while searching and leads to increase in trust and credibility for your brand and increases customer loyalty.

SEO offers benefits like:

Improved backlink profiles.

Optimistic user behavior.

Machine-learning signals.

Optimized on-page elements and content.

When you’ve used the following benefits and created a good ranking for your brand then you must keep on measuring and analyzing your website performance as well as constantly working for it. You also need to be updated about the ranking algorithms the search engines are using.

6. Get Increased Engagement, Traffic & Conversions with Local SEO

As there is a rise in smartphone traffic, local search has become an important part of small and medium-sized businesses for their success, if you own and run such a business then you should surely think about adopting Local SEO

Local SEO aims at optimizing your digital properties for a specific vicinity, so people can find you quickly and easily, putting them one step closer to a transaction.

The goal of Local SEO is to improve your digital presence, so people can easily find you online and get closer to the transaction on the local level.

To get better customer engagement on a local level, you use SEO pros so that you can optimize your brand’s Knowledge Graph Panel & Google My Business listing to attract more customers.

You also choose to add reviews on famous review sites like quora, yelp, askme.com, and many more.

For more such guides that will help you become a digital marketing ninja, follow this space.

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Top 5 tips to keep your website updated

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When it comes to marketing, it is always said that customer retention is quite easier than acquiring a new one. Face-to-face marketing is definitely a daunting task; however, ensuring the same virtue or focus online is yet another questionable matter. One of the facets of making sure you gain maximum outcome from online marketing is keeping your website fresh and updated. When a website is updated it creates an interest among your target customers that your brand is here to stay and that it values of what’s trending in your particular sector.

Why your website needs an update?

Before we explore the methods of keeping website updated. Let’s comprehend the reason for doing so. Most companies do not have an online presence, while there are others who have a website but it has not been published with fresh content. Not having a website at all or not updating your website with fresh content is one and the same. Today, online presence has become the need of an hour. People are always looking for online recommendations before any product purchase decision. Even search engines like Google, Bing, Yahoo are always looking for fresh content and if this need is addressed effectively, you brand will become more visible to your prospects, thus raising your opportunity to grow customers and making sales online. Technology is constantly evolving and no customer would want to associate with a brand that has obsolete content on their website.

Is your website successful in keeping up? No. Then here we share some effective and proven tips for keeping your website updated.

Blogs:
A website blog is one of the best and oldest ways to get your brand noticed. Here’s an example set by one of the iconic advertising agencies Ogilvy, wherein it has successfully managed to grow its LinkedIn followers 60K plus by publishing fresh content on its Company Pages. That is the effect of fresh content. Publishing an informative blog on your website can help you rank better with proven SEO techniques as well as help you engage & build more followers.

Customer testimonials:
Publishing customer testimonials will help you acquire new ones as authentic recommendations work best in building trust of your brand. Ask for customer feedback from your clients who have worked with your brand and have liked your work.

Case Studies:
Showcase your previous works by creating case studies of your clients in a proper format – right from introduction of client’s brand, challenges involved, strategy and solution offered. Often, some companies include testimonials in the case studies itself. When a prospective client comes across your approach towards execution of work, it will make them more interested getting associated with you.

Self- promotion:
When it comes to updating website, it is not just about business related content; you can also share glimpses of your workplace or upload any festive images or videos. This will help your organization in attracting the right crowd. In fact, you can also share your company news to let your business circle know how you’re making a difference in promoting your brand online.

Publishing latest Social Media updates:
Featuring Social Media updates on website is a great way of letting visitors knows about your social presence. This will intrigue visitors to follow your company page and know more about your brand. Visitors love companies that are active on social networking channels.

Companies have sworn by keeping website updated as it has helped them build loyal customers. Hope these tips will help to improve performance of your website. Would you like to share some tips with us, do let us know in the comment section below.

Is your organization looking to create a brand new website or redesign the existing one? Get in touch with us. Futurescape Advertising is one of the leading advertising and digital marketing companies based in Vashi, Navi Mumbai.

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