Is your business looking to create budget-friendly ads for brand promotions? Then pay-per-click ad campaigns are the best option. You will be surprised to know that nearly 52% of people who click on PPC ads call the advertiser anyway. If your business has created ads which generate higher click through rate, the less you will … Read More →
When it comes to business-to-business marketing, LinkedIn is undoubtedly the best social media platform that helps you connect with professionals. For B2B companies, the social channel presents several opportunities and features to connect with prospective customers. As of 1st January 2018, there were 500 million total number of Linkedin users and 250 million were the … Read More →
Introduction: There are millions of emails sent everyday, but only few get opened & get clicked. Email click through rates is the biggest challenge faced by marketers. As per some experts, an email CTR which is more than 10% is said to be good, however; very few mails achieve the benchmark as many factors – … Read More →
When we talk about landing page, it is basically a standalone web-page that is specifically created to capture leads. If a landing page is effective, it is bound to attract and convert a prospect. Is your webpage effective? A well-designed page is one that boosts the engagement rate, has minimal and only crucial information, free … Read More →
Search Engine Optimization (SEO) is critical for online marketing. Right from small to large businesses, SEO has become an important parameter to get website visitors and, thereby, generate business organically. When it comes to results, you need to have patience as SEO is something which is governed by Google algorithms. Hence, if you think your … Read More →