Tag Archives: Website Design

Tips for Finding the Right Social Influencers for Your Brand

With regards to purchaser spending, online substance and social discussions hugely affect how and what individuals decide to purchase.

As advertisers, we make content so as to convince and engage with clients. Be that as it may, current customers are incredulous and clever. The minute something traces of “advertisement,” they lose intrigue and proceed onward.

Regardless of whether you sell wellness and wellbeing items, visit bundles, or home administrations, a solitary positive suggestion from a believed source can best even your most wonderfully composed duplicate or most engaging video show. And keeping in mind that brand-created content is valuable and can assist work with trusting with clients, some of the time the most powerful substance originates from similarly invested individuals that your clients know and trust.

Right now worldviews, bloggers, and others with faithful adherents on social media are the new influencers.

Who Are These New Influencers?

These new, socially sagacious people frequently find out about social media and engaging with computerized content than brands and organizations. What makes these new influencers considerably increasingly amazing is the specialty based substance they produce, which is regularly in an exceptionally particular region. There are a large number of bloggers distributing content in famous territories like child-rearing, nourishment, wellness, style, and diversion. These influencers can be fragmented further to arrive at explicit customers like guardians of teenagers, pet darlings, long-distance runners, tech fans, and natural cooks.

The idea of banding together with bloggers and other dynamic social media clients is designated “influencer showcasing”. It depends on the reason for discovering influencers in your specialty to make and convey pertinent substance and offer it in a real and straightforward manner.

Invest time in social listening

So as to pick the best fit for your image, you need to pick an influencer who is significant to your item or administrations. You need to put resources into social tuning in to accomplish a rundown of these up-and-comers. How would you do this? You require some serious energy and procedure which influencers are as of now fans or potential clients of your image. It additionally goes into contemplating who your fans are following. This can without much of a stretch match you to who your image’s intended interest group is in accordance with. After making this definite picture of your social media discoveries, you would then be able to search for the ideal influencer who suits these classes.

Finding The Right Influencers

Despite its apparent advantages, influencer marketing is a wasted investment if you are not working with the right ones. And while it’s tempting to use single-metric definitions like unique visitors or Twitter followers as a measure of influence, it’s important to look deeper.

The answer to the question “how influential is someone online?” is “it depends.” Here are five things to look for when identifying online influencers for your brand.

As existing apart from everything else, for all intents and purposes anybody can be an influencer. Having an adequate camera and an influencer kind of look as of now puts you in front of the settlement. Some may make up for having an increasingly unique look with their character through subtitles or stories. These put them on top since it implies they have the social aptitudes to stay aware of the consideration they will get.

Aside from all that, you need to recollect the significance of specialized abilities. It’s more than preferences, engagement, and correspondence to advertise a brand particularly when inconvenience emerges. It’s a major reward when they’re talented in emergency the board in their crusades or a bit of information in visual computerization. These appear to be unimportant however are really fundamental for them to augment the stage and build up their image.

Futurescape advertising agency is filled with social media expertise to help you elevate your brand at the right time and right place!

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What and when to post in social media marketing?

Social media nowadays have become a must have asset in your marketing strategy, as you must have been noticing that the brands are now posting and trying to figure out a specific time to post the best content in social media platforms.

The calculation is very simple, if you put a good amount of time and effort into making a perfect content and carefully putting it on a perfect timing, you will realise that your post is being seen by as many people as possible and in return you will get engagement, shares and traction also!

Most social media platforms have different rules and algorithms to define what to show to their users, irrespective of when the content was posted.

Moreover, every brand has their own different audience depending on the kind of industry you have, product you sell and services you provide. It all ends finally on how actively you post and various other factors. The ideal posting can be very significant to what you are looking for.

We want to help our marketers and audience to understand the importance of When & what to post on social media marketing for their business benefits, hence Futurescape Advertising suggests you to go through this blog thoroughly and implement these ideas to gain business benefits.

These insights can help you gain more understanding on the baseline for scheduling posts and which they can alter based on their unique interactions with the content.

Now coming down to WHAT IS THE BEST TIME TO POST ON SOCIAL MEDIA

Facebook:

Facebook has a huge pool of users for about 2 billion active users which puts the platform in a great spot with brands, with such a variety of users, you have a great chance of reaching your audience with organic posts.

Although, Futurescape suggests that facebook’s algorithm can be difficult for brands to reach the audiences in the news feed, yet it is not impossible.

Facebook’s recent algorithm update emphasizes on posts from friends and family. That is why you have a better chance of reaching more people if your post drives better engagement.

Algorithms aside, there are times when the experts at Futurescape advertising have found that the users are active on platforms and here is the list:

From wednesdays at 11.am to 1 to 2 pm has been suggested to be the best time to post, during the weekdays you can post on weekdays from 9am to 3pm, sunday has the least amount of engagement for Facebook during the week, early in the mornings and evenings before 7am and after 5pm have the least amount of engagement per day. Usually the brands have the best opportunity to meet active users during the mid week, especially in the morning and mid afternoon.

Interestingly, weekends had lower engagement times — suggesting that users tend to check Facebook periodically during the workday or during their lunch break, but don’t spend as much time on weekends or during leisure time.

Instagram

There are many brands in the market who choose to avoid instagram and there are many brands who use Instagram as their best posting platform.

Futurescape understood after the years of expertise that Instagrams recent milestone of 1 billion active users monthly keeps this platform in the first place for the leaders of social media to lead a big space in social media

The best times to post on Instagram are Wednesday at 11 a.m. and Friday at 10–11 a.m.Wednesday is the overall best day to post to Instagram. The safest times to post are Tuesday through Friday, 10 a.m–3 p.m. Sunday receives the least amount of engagement on Instagram. The least amount of engagement occurs during late night and early morning from 11 p.m.–3 a.m.

To talk in brief:-

  • Facebook: 10am, 3pm & 9pm are the optimal time to post
  • Twitter: 10am, 3pm & 5pm
  • Linkedin: 11am, 1 to 2 pm, 5pm & 9pm
  • Instagram: 10am , 3pm, 5pm, 7pm & 9pm

What to post and Where?

  • Engagement
    • Website Link Content: Facebook, Twitter & Linkedin (Engagement like contest participation on webpage)
    • Image: Facebook, Twitter & Instagram
    • Poll:
      • Radio Button Options Poll: Facebook, Twitter
      • Image: Facebook, Twitter, Linkedin & Instagram
      • Basic video: Facebook, Twitter, Linkedin & Instagram
    • Story: Facebook, Instagram
  • Informative (News, Blog Article, Videos)
    • Website Link: Facebook, Twitter & Linkedin
    • Image: Facebook, Twitter, Linkedin & Instagram
  • Videos
    • Facebook: 240 minutes (Max Duration Limit) | Optimal is 30 Sec
    • Twitter: 2:20 minutes (Max Duration Limit)
    • Linkedin: 10 minutes (Max Duration Limit)
    • Instagram
      • Feed album: 1 Minute Max Duration (10 max in one album)
      • IGTV: 1hr (Max Duration Limit)

Futurescape advertising agency is filled with social media expertise to help you elevate your brand at the right time and right place!

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Color psychology importance in marketing & brand strategy

The psychology of color as it identifies with influence is one of the most fascinating — and generally dubious — parts of marketing.

At Futurescape advertising, we accept the issue has consistently been the profundity of examination. The color hypothesis is a subject of multifaceted nature and subtlety, yet color psychology in marketing and branding is normally spoken to in splashy infographics that once in a while go past See ‘n Say levels of inclusion.

These surface-level conversations leave us unequipped to settle on savvy choices about how to utilize the color range to pass on the correct message with our marketing and branding. In any case, why is such a possibly colorful discussion so steadily shallow?

What is color psychology? 

Color psychology is the investigation of how colors influence observations and practices. In marketing and branding, color psychology is centered around how colors sway consumers’ impressions of a brand and whether they convince consumers to consider explicit brands or make a buy.

Color Psychology

It’s a significant field of study to consider when making marketing resources, constructing another business, or rebranding a current one. Think about this: In an investigation titled “Effect of color on marketing,” specialists found that up to 90% of snap decisions made about items can be founded on color alone.

The issue with the psychology of color in marketing and branding

There have been heap endeavors to arrange how individuals respond to various individual colors:

Be that as it may, truly color is excessively subject to individual encounters to be all around meant explicit emotions. Research shows that individual inclinations, encounters, childhoods, social contrasts, and setting sloppy the impact that individual colors have on us.

So the possibility that colors, for example, yellow or purple can bring out a hyper-explicit feeling is about as precise as your standard palm perusing.

Consider the incorrectness of offering expansive expressions, for example, “green methods quiet.” The setting is missing: Sometimes green is utilized to brand ecological issues, similar to Seventh Generation, however different occasions it’s intended to brand budgetary spaces, for example, Mint.

And keeping in mind that dark colored might be valuable for a rough intrigue — perceive how it’s utilized by Saddleback Leather — when situated in another specific situation, darker can be utilized to make a warm, welcoming inclination (Thanksgiving) or to mix your hunger (each chocolate business you’ve at any point seen).

In any case, there’s still bounty to learn and consider on the off chance that we submissively acknowledge that solid answers aren’t an assurance. The key is to search for functional approaches to settle on choices about color.

The most effective method to settle on reasonable choices about color in your marketing and branding

Most importantly there are no obvious rules for picking colors for your brand. While it is pleasant to have the option to just gander at an infographic and settle on the correct choice, actually the response to “What colors are directly for my brand?” is consistently “It depends.”

It’s a baffling answer, however it’s reality. The setting you’re working inside is a basic thought. It’s the inclination, temperament, and picture that your brand or item makes that issues.

The correct color is fitting for your brand

In a recent report, analysts found that the connection among brands and color relies on the apparent fittingness of the color being utilized for the specific brand. At the end of the day: Does the color fit what’s being sold?

With regards to picking the “right” color, investigate has discovered that foreseeing consumer response to color suitability is definitely more significant than the individual color itself.

So when thinking about colors for your marketing and branding, ask yourself (or even better, gather customer criticism): “Is this color suitable for what I’m selling?”

The correct color flaunts your brand’s character

Buying expectation is significantly influenced by colors because of their impact on how a brand is seen; colors impact how customers see the “character” of the brand being referred to.

And keeping in mind that specific colors do extensively line up with explicit characteristics (e.g., dark colored with roughness), about each scholastic examination on colors and branding will disclose to you that it’s unmistakably progressively significant for colors to help the character you need to depict as opposed to attempting to line up with cliché color affiliations.

Brands can in some cases cross between two attributes, however they are for the most part ruled by one.

  • Ask yourself: what do I need my brand’s character to be, and how might I use color to pass on that character?
  • The correct color offers to your crowd

One of the additionally intriguing assessments of color psychology with regards to connection to gender.

As per the information exhibits some unmistakable inclinations in specific colors across gender. It’s imperative to note, notwithstanding, that the greater part of his respondents were from Western social orders. One’s condition — and particularly social discernment — assumes a solid job in directing color fittingness for sexual orientation, which, thus, can impact singular color inclinations.

Extra research on color observation and color inclinations shows that with regards to shades, tints, and tones, men by and large lean toward striking colors while ladies favor milder colors. Additionally, men were bound to choose shades of colors as their top picks (colors with dark included), while ladies are increasingly responsive to tints of (colors with white included).

In spite of the fact that this is a fervently discussed issue in color hypothesis, I’ve never gotten why. Brands can without much of a stretch work outside of gender generalizations. Truth be told, I’d contend many have been remunerated for doing so in light of the fact that they break desires.

“Seen fittingness” shouldn’t be so unbending as to accept a brand or item can’t succeed on the grounds that the colors don’t coordinate reviewed tastes, which drives me legitimately into the following point …

With regards to changing over consumers, the key to more deals is as basic as understanding consumer conduct and taking in what your purchaser needs from your business.

For more such helpful guides to help you in your digital marketing journey, keep following this space.

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INFOGRAPHICS: DATA MADE FUN

In 2011, the marketing team at a leading finance website observed that their infographic based content was driving 30 times the traffic as the written content. This led to the creation of a new platform named visual.ly, a website dedicated to data visualization and one of the richest resources of infographics on the Web. Ever since the explosion of social media, this format has seen exponential growth in popularity.

A combination of data, compelling copywriting and mad designing skills, infographics are the most visually stunning way of distilling mountains of research and data, into a single image. The succinct presentation and visual appeal make even the driest, boring topics, seem cool and interesting.

That’s what makes them so popular – the fact that they are educational as well as entertaining.

While the world’s first infographic was created during the Stone Age, here we will talk about its modern successors, so beloved by netizens.

There are various reasons for this popularity, the foremost one being the fact that humans are visual creatures. Of all our five senses, sight holds the most significant share (a whopping ~ 90%) when it comes to absorbing, processing and retaining information. Another reason is the diminishing attention spans of people in this day and age of Instagram. People want to know about subjects in detail, as quick as possible.

With infographics, subjects that would otherwise take paragraphs to be made understandable can be explained in a single, easier-on-the-eyes visual. They can be used for a variety of applications. You can use them to introduce a subject or process to a new audience, describe social trends in detail, provide insights into an industry, tell stories, the list is endless.

This means that if you want your content marketing strategy to make the desired impact, infographics are an indispensable tool.

Infographics are the most entertaining way to describe what your product does in a more precise, clean & crisp manner, basically, it is a great way of marketing in a storytelling mode.

Infographics are known to convey the message in a faster way than the simple content can do, it calls for engagement due to its fun and quirky style, it is said that our brain tends to process with the visual content 60,000 times faster than the text does, so creating a content which is visually appealing, that helps in marketing and spread the word of your brand.

Some basic Facts

* Infographics are known to be shared on social media 3X as compared to a normal content or creative.

* Infographics are the B2B marketing tactic with the biggest increase in its use.

* People following text with text and illustrations do 323% better than people following directions with illustrations.

* Infographics are more read upto 30% as compared to simple articles

* The word “infographic” & “infographics” are searched around 547,000 times per year

The facts above are actual & real when as per the research, hence this proves that infographics can be a great marketing strategy.

Here, we list down the three main steps that will help you create awesome infographics.

Step 1: The Words

Before you begin the execution, make sure you have done your research from trustworthy sources. Once you’ve understood the subject thoroughly, work on the copywriting. While proofreading, double-check and make sure that all the numbers and proper nouns, i.e. the key facts and figures of the story, are accurate.

Step 2: The Look

Decide the colors and the font. Both of these elements should complement the message, not obscure it.

Step 3: The Feel

This is when you bring your visualization to life. Decide the orientation of the graphic, like vertical or horizontal, whichever works better. Also, ensure that there’s an easy “flow” in the communication and work on the style and visual appeal.

Now that your infographic is ready, the next step would be to ensure that people see it on social media. Promote the content on all of your social media channels.

For more such helpful guides to help you in your digital marketing journey, keep following this space.

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Why Your Company Needs a Good Website

Website_1

 

Before the advent of the World Wide Web, people would often spend hours browsing through shopping aisles, comparing prices and products, before they finally made the decision to purchase (or not). Now, with this information available at their fingertips, people no longer have to leave the comfort of their homes. Just typing in a couple of words into a search bar, or saying them aloud, brings a plethora of options to choose from. Within a few minutes, you can narrow down according to your preferences, and find exactly what you were looking for.

In a world where everyone is glued to their smartphones and customers’ purchasing decisions is nearly entirely dependent on online reviews and what they find on Google, it is not only useful but quite necessary to have a company website. If someone searches for your company and doesn’t find a website, they may think that your company is not credible, which can hamper your business.

We completely understand that there must be many reasons and stereotypical thoughts that a person must be holding to themselves such as “I am not that tech-savvy”, “I don’t have time” or maybe ” I don’t need more attention, I have enough business” & more such reasons.

But the reality is, you don’t have to be any technology expert to own a website for your business, neither you’ll have to make a large hole in your pocket to handle a website.

It is said that around 81% of people do research about a particular business or services on the internet before making any decision to purchase. That is around 25.92% million of people searching for businesses on the internet, but still, there are around 46% of business owners that says that “Business don’t need a website” as their number 1# reason for not having a website for recognition. Although we can see that there is a huge disconnect over here.

Having a website makes your business more popular than before, helps your client recognise your potential and increases the credibility of the business as well.

Also, it is not difficult or very expensive as you think, you don’t need to be very tech-savvy to handle a website. Several web development companies have a very simple signup process that makes your procedures quick and less difficult for you.

It can be very inexpensive and it can get you better returns in form of advertising. If you actually wish to spread the word of your business, you should think about developing a website at first.

Websites will help you bring a whole lot & new businesses by building your brand image on the internet.

Some great words said by Mr Bill Gates – “If your business isn’t on the Internet, Then your business will run out of business”

 

Having a well-designed company website has a wide range of benefits. Here, we talk about the top four.

1. Wider Audience: To start with, you can now reach a much wider audience, thanks to the easy accessibility of the Internet. This increases awareness of your brand. Additionally, by attracting more visitors to your website, you can generate more leads and improve conversion rates. This can impact your bottom line for the better.

2. Building Trust: People trust online reviews and testimonials from real people, more than they trust ads. With a website, you can use this to your benefit, by including a testimonial section. You could build a separate section for this, or include them in the “Our Work” or “Clients” page, with a quote from each of your clients.

3. Customer Satisfaction: Since your website is up and running 24×7, it can be extremely useful for customer service. You could have also chatbots on your site, making it easier for customers to quickly have their issues resolved.

4. Great ROI: The return of investment with creating a company website, is extremely high, because of how inexpensive it is, and the kind of positive impact it can have on your company’s bottom line.

 

While working on creating your company website, do take into consideration these factors:

Loading speed: If your page doesn’t load quickly, 90 percent of the visitors will leave immediately.

Optimization for devices: More than half of your visitors will click on your website on their phone or tablet. If the site isn’t optimized for all devices, you could be losing out on potential clients and customers.

Easy navigation: This can make it easy for people to find what they’re looking for on your site. People shouldn’t feel like they’re moving through the Internet version of a maze.

Design and content: Your website design should complement your brand image, and not confuse people. For the content, it is crucial to have grammatically and syntactically correct copies, in addition to ensuring the voice and tonality is consistent throughout the website.

 

Your company website is a vital component of your communications strategy and in many cases, could be the very first communication you’re having with your audience. So, make sure it’s a great website, offering a positive user experience.

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