They say that it is best to invest in what works for you when it comes to marketing and advertising.
Let us try and make you understand one of the best things about SMS is that most mobile phones are SMS enabled. Regardless of a smart or a not so smartphone, one thing that is common is that this particular phone can be reached with the help of an SMS. This means that SMS is one of the most broadest and popular channels to reach people in the world on today’s date. So if you are using SMS marketing as one of your marketing strategies, there are around 100% of chances that you will get benefits out of it.
If you are asking for more facts about the efficiency of SMS marketing and its benefits, then let us tell you that “more than 90% of text messages are read within 3 minutes of receiving it”. Interesting isn’t it?
If you compare the big guns of marketing such as email marketing, it has around only 22% of opening rate irrespective of conversions. SMS marketing is one of the most powerful marketing tools which can assure you a pure success of your marketing strategy for you to reach out in front of the customers and brands. This is one of the most important reasons that the biggest and highest brands in this world make use of SMS marketing as an integral part of their advertising and marketing strategy.
Did you know?
That Coca-Cola spends around 70% of their mobile budget on SMS marketing? & when asked why, the answer was simple “Because we invest in what works” The mobile phone has become the most primary means of communication in many ways, from a normal phone call to answering the call, from browsing the internet to watching movies, going through social media networks, chatting with friends & playing games, shopping online!
So many possibilities only with one small device?
One of the most popular mediums of contact and communication in today’s date is messaging AKA SMS. To prove this statement, we would like to quote the result of the Mobile Marketing Association who published the data recently that over 350 Billion text messages are being sent across the world’s mobile networks each month! Around 15% of these messages are classified as marketing messages.
Let us try to understand how you can create and strategies your SMS marketing for small business and the things you should know about this type of marketing:
Be clear about your goal -
This is one of the important things to start with, with any marketing campaign you should know what you want to achieve with your SMS marketing campaign.
The goal would be to attain more leads, more sales, driving website traffic, and attain as much as brand awareness. So first pick your strategic business goal as it will spread a foundation of your brand among most of the people so that you structure your business easily.
Choose a specific time to send in your messages -
It is one of the most important parts of your business to make sure that you set a perfect time to send these marketing messages to get one the most effective results. Try to create content that gives you massive results and while doing all this the point is to put yourself in the customer’s shoes. Give them special offers to get their attention, make them experience something in which they are interested in. Understand their part to make them fall in love with your brand. SMS marketing is one of the most straight and direct ways of commuting with your client and hitting the pain area so that you get the best results out of it.
These are some of the most important aspects to know when going ahead with SMS marketing. Furthermore, Futurescape Advertising Agency in Vashi is the well known SMS marketing agency and will also help you attain the best results with your marketing and advertising strategies.