Engagement is a key characteristic of social media marketing. It is an amalgamation of content and visuals that makes a social media post go viral and engage target audience. Be it Twitter, Pinterest, Instagram, Facebook or Google+, images are everywhere. A research suggests that content accompanied by relevant images receives 94% more views than content without them. You will find visuals everywhere, but there are some posts which get more engagement. Are you struggling with creating images for social media marketing?
Now let’s take a look at these key techniques for creating images that generate engagement among your audience:
Know your target audience:
When it comes to creating images for social media, it is important to know your target audience as much as brand’s product. While selecting an image, one needs to comprehend what experience target audience will resonate with and what kind of images will sell.
For example, the social media strategy for selecting an image for sports company like Adidas will differ from the image that is chosen for a well-known hotel chain like JW Marriott because target audience largely varies.
Choose a template:
When a visual for social media is being designed, make sure that you have defined a specific size for a template. Once you know what template suits a particular image, it will be easy to fit the image comfortably within all the dimensions. Choosing a template for social media platforms helps to keep message and design consistent, which helps target audience to get familiar with your brand.
Colour and Typography:
An image’s success or failure depends on colour and font style. Colour theory works wonders in grabbing attention of prospective customers. If you want that the message to stand out from the background, then it all depends on both these factors. Choose a font which is easier to read and communicates a message about your brand.
Make sure you use your company’s traditional logo to maintain brand recognition on social media. Maintaining a consistency of logo, font and colours is what makes a brand familiar to the target audience.
No matter what client you cater to or what your social media strategy, make sure you aim to create loyal customer base for your brand. Would you like to discover how to make your social media content and visuals align to reinforce your brand?Stay tuned with us to know how we design social media creatives, which will be covered in our next blog.
Futurescape Advertising is here to help you. We are the leading online marketing and advertising agency in Navi Mumbai.