In 2021, if you aren’t using Twitter hashtags to their fullest potential, you could be missing out on a lot of imminent impressions and engagement. And even if you’re active on Twitter or probably tweeting right now, you might not get optimum visibility for your Tweets without the Twitter trending hashtags.
Here, we will give you a quick rundown of how and why Twitter hashtags are important for your brand, how to find relevant ones and when to use them to establish a firm marketing plan:
Why are Twitter hashtags important?
Hashtags are a combination of keywords or phrases that are preceded by the symbol ‘#’ without any spaces or punctuation. They help in grouping Tweets and conversations around a relevant topic for the people to find and follow what interests them. Hence, when someone clicks on or searches a specific hashtag, they will be able to discover all the profiles and tweets using that hashtag. For instance, if you search for #marketing, you can see thousands of posts related to marketing.
In conclusion, hashtags make your content searchable and grouped into relevant topics. By participating in Twitter trends or subjects like industry discussions, you’ll be able to interact with a wider audience outside your following, improve your discoverability and reach your content.
How to use Twitter Hashtags?
The key ingredient behind using Twitter trending hashtags is to use them correctly rather than just blindly using them and expecting great results. This is specifically for those running brand social media accounts as it requires taking a calculated approach for appropriate hashtag marketing.
Tweet about events, expo and conferences
Make the most of Twitter hashtags to join in on conversations around global events like #Oscars or #BlackLivesMatter and industry conferences like #SocialMediaWeek if and only if your brand is making an appearance or participating or contributing to an event.
Celebrate holidays and notable days
Use Twitter hashtags when celebrating a national holiday like #Diwali or #Christmas or special days like #EarthDay or #ValentinesDay with your community. You can also join in on the fun with lesser-known celebrations like National Emoji Day or National Ice-Cream Day following the celebration should be relevant to your brand or products.
Promote Brand Campaigns
Probably the best time to use Twitter hashtags is when you’re promoting your brand and its products through a hashtag for a certain product or a marketing campaign. This will help in creating a branded hashtag campaign which can be further used to collect user-generated content and drive more visibility around your brand.
Join a weekly trend or challenge
#ThrowbackThursday or #MondayMotivation is some of the major Twitter trending hashtags revolving around trends or weekly challenges that can be utilized to sell a product or a brand’s USP.
Effectively using Twitter hashtags frequently helps in maintaining a balance between original branded hashtags and joining the conversation on relevant or trending hashtags. This helps in developing options in publishing your monthly strategy and content planning. It also allows segregating your Tweets and adding a motive, whether to gain visibility or creating awareness about the launch or event. Either way, Twitter hashtags are a powerful tool for brand recognition and success and carries the ability to create a global persona.