If your company or business isn’t utilizing email marketing, should they? The answer is probably yes, as email is consistently cited as one of, if not the marketing channel that consistently delivers the highest ROI. Email marketing is used by thousands of businesses of all sizes across the globe. Those who are unfamiliar with this method of marketing may not immediately understand why it is so popular amongst companies in a variety of industries.

In fact, 40 percent of B2B marketers say email newsletters are most critical to their content marketing success, and 73% of millennials prefer communications from businesses to come via email. Furthermore, 99% of consumers check their email every day and it is by far the preferred way to receive updates from brands. As marketers, we can’t ignore these statistics. That’s why it’s important to develop a strong email marketing strategy.

Email marketing agencies always pitch this marketing tool because unlike some other marketing channels, email marketing allows you to keep in touch with your customers consistently. Be it a simple, “Thank you for subscribing,” a cheery, “Welcome on board,” or a sincere “Happy Birthday,” email is the easiest and most effective way to let your customers know you value them. Customers love it when a business treats them as an individual, not just like everyone else. That value should show in the emails you send, and the more value you provide to your target audience, the more they’ll look forward to hearing from you.

Here are a few benefits of email marketing:

  • Low costs - 

One of the most obvious advantages of email marketing is its lower cost compared to mainstream marketing channels. There are no print or postage costs and no fees paid in exchange for exposure on a certain billboard, magazine, or television channel. Email marketers might consider investing in specialist software to automate, track and evaluate their emails.

  • Reach an already engaged audience

Email marketing is one of the only channels that consumers ask to receive. The majority of businesses using the platform only send messages to those who have signed up to receive them. This can allow for much higher conversion rates as a business is only targeting those who already have an interest in their brand.

  • Improving sales.

While email marketing is clearly an excellent marketing tool, it can improve your sales as well. In fact, 59% of marketers say email is their biggest source of ROI, and marketers who used segmented campaigns noted as much as a 760% increase in revenue.

  • Generating traffic to your site.

When you produce great content, how do you disseminate it to your audience? Most likely, you send them an email. With email marketing campaigns, you’ll send traffic to your site and improve your SEO. Plus, you’ll keep your audience engaged with your brand and your site.

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