Brands have their set paths of promotions. But many a times they do cross over to the other side to promote through unconventional mediums like movies. There have been ample instances where brands have benefited from bollywood movies. Lets take a look at some.
This 1991 classic is one of the most memorable movies that relates to the brand. In fact the name of the heroine in the movie itself was Maggi.
Movie: Kuch Kuch Hota Hai
A trend setter of sorts, the movie created a furore for the brand and made it hip.
Movie: Ra One
Brand: Playstation 3
This was one of the 1st major associations of a brand with a movie. It was a win-win situation for both as the brand and the movie gained from each other’s popularity.
The association was natural since it was a sports based movie.
Brand: Suzuki Hayabusa
This was one of the best examples of how a movie can boost a brand beyond imagination.
Movie: Don/Don 2
Brand: Tag Heuer
Shah Rukh Khan wore the watch in almost all the major scenes that gave the brand a very good visibility.
Brand: Rajdoot Bike
Although the movie launched the careers of Dimple Kapadia & Rishi Kapoor, there was also a third face it launched, Rajdoot bike.
Movie: Krrish/Koi Mil Gaya
The movie blatantly promoted the brand, so much that Koi Mil Gaya had Hrithik saying “mein roz bournvita peeta hoon”
Apart from having a sensational soundtrack and very good performances, what stoled the limelight was Coke.