Brands have their set paths of promotions. But many a times they do cross over to the other side to promote through unconventional mediums like movies. There have been ample instances where brands have benefited from bollywood movies. Lets take a look at some.
Movie: Love
Brand: Maggi
This 1991 classic is one of the most memorable movies that relates to the brand. In fact the name of the heroine in the movie itself was Maggi.
Movie: Kuch Kuch Hota Hai
Brand: Polo
A trend setter of sorts, the movie created a furore for the brand and made it hip.
Movie: Ra One
Brand: Playstation 3
This was one of the 1st major associations of a brand with a movie. It was a win-win situation for both as the brand and the movie gained from each other’s popularity.
Movie: Goal
Brand: Reebok
The association was natural since it was a sports based movie.
Movie: Dhoom
Brand: Suzuki Hayabusa
This was one of the best examples of how a movie can boost a brand beyond imagination.
Movie: Don/Don 2
Brand: Tag Heuer
Shah Rukh Khan wore the watch in almost all the major scenes that gave the brand a very good visibility.
Movie: Bobby
Brand: Rajdoot Bike
Although the movie launched the careers of Dimple Kapadia & Rishi Kapoor, there was also a third face it launched, Rajdoot bike.
Movie: Krrish/Koi Mil Gaya
Brand: Bournvita
The movie blatantly promoted the brand, so much that Koi Mil Gaya had Hrithik saying “mein roz bournvita peeta hoon”
Movie: Taal
Brand: Coke
Apart from having a sensational soundtrack and very good performances, what stoled the limelight was Coke.
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