Before the advent of the World Wide Web, people would often spend hours browsing through shopping aisles, comparing prices and products, before they finally made the decision to purchase (or not). Now, with this information available at their fingertips, people no longer have to leave the comfort of their homes. Just typing in a couple of words into a search bar, or saying them aloud, brings a plethora of options to choose from. Within a few minutes, you can narrow down according to your preferences, and find exactly what you were looking for.
In a world where everyone is glued to their smartphones and customers’ purchasing decisions is nearly entirely dependent on online reviews and what they find on Google, it is not only useful but quite necessary to have a company website. If someone searches for your company and doesn’t find a website, they may think that your company is not credible, which can hamper your business.
Having a well-designed company website has a wide range of benefits. Here, we talk about the top four.
1. Wider Audience: To start with, you can now reach a much wider audience, thanks to the easy accessibility of the Internet. This increases awareness of your brand. Additionally, by attracting more visitors to your website, you can generate more leads and improve conversion rates. This can impact your bottom line for the better.
2. Building Trust: People trust online reviews and testimonials from real people, more than they trust ads. With a website, you can use this to your benefit, by including a testimonial section. You could build a separate section for this, or include them in the “Our Work” or “Clients” page, with a quote from each of your clients.
3. Customer Satisfaction: Since your website is up and running 24×7, it can be extremely useful for customer service. You could have also chatbots on your site, making it easier for customers to quickly have their issues resolved.
4. Great ROI: The return of investment with creating a company website, is extremely high, because of how inexpensive it is, and the kind of positive impact it can have on your company’s bottom line.
While working on creating your company website, do take into consideration these factors:
- Loading speed: If your page doesn’t load quickly, 90 percent of the visitors will leave immediately.
- Optimization for devices: More than half of your visitors will click on your website on their phone or tablet. If the site isn’t optimized for all devices, you could be losing out on potential clients and customers.
- Easy navigation: This can make it easy for people to find what they’re looking for on your site. People shouldn’t feel like they’re moving through the Internet version of a maze.
- Design and content: Your website design should complement your brand image, and not confuse people. For the content, it is crucial to have grammatically and syntactically correct copies, in addition to ensuring the voice and tonality is consistent throughout the website.
Your company website is a vital component of your communications strategy and in many cases, could be the very first communication you’re having with your audience. So, make sure it’s a great website, offering positive user experience.