If you think by launching a trendy website your work is done, then my dear you are wrong. You have to proactively measure how your website is working in terms of innumerable yet relevant metrics. You need a powerful tool cut-out for the purpose and what could be better than the ones offered by Google itself. 

Data analytics is crucial for the growth of your business website as it helps you understand your visitor behavior in your website and provides you with tons of insights to further improve your website on a regular basis. 


The reasons for choosing Google Data Analytics for digital marketing are:

  • It is free.
  • It collects data automatically.
  • It integrates with other tools and platforms.
  • It has the ability to search internal sites & search behavior. 
  • It helps to know age, gender, interest, device & location of your visitors. 
  • It lets you know why your visitors are bouncing off your website. 
  • It tells you which social media platforms to target.
  • It gives you the ability to understand which content to create. 
  • Lastly, it gives you insights of your journey from which you can understand whether you are on the right path of achieving your goals or not.


  1. Google Analytics :

Google Analytics is a web analytics service which provides statistics for search engine optimization (SEO) and for digital marketing purposes. The service is available for free to anyone with a Google account. 

It gets user data from each website visitor by the use of page tags. Google Analytics has features that can help users identify trends and patterns in how visitors engage with their websites. The features enable data collection, analysis, monitoring, visualization, reporting and integration with other applications.

  1. Google Search Console :

Google Search Console is a free service offered by Google. It helps you monitor, maintain and troubleshoot the presence of your site in Google Search results. You don’t have to sign up for Search Console to be included in Google Search results. The Search Console helps you understand and improve how Google sees your site. 


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