The identity of any brand is its logo. It’s that shape which companies use to represent their brand. Whether it is Nike’s Swoosh or Apple’s half eaten fruit logo, it is one thing that sets you apart. As discussed in the earlier blog post, where we highlighted logo designing mistakes. In case you missed it, you can go through the post here: http://blog.futurescapeadvertising.com/5-common-mistakes-about-logo-designing-no-one-ever-told-you-before/
Futurescape Advertising recognizes the value of a company logo and we believe it is the most crucial part in brand building process. In this case study, we have dished out the ideas behind the logo making and shared every step of the process. Check it out!
Stylior – The Brand
A vertical of Luminor Fashion Pvt. Ltd., Stylior offers the finest luxury fabrics, custom styling and hand-cut custom made perfection at an affordable price. Here each shirt and suit is crafted with utmost sophistication and style. Be it a board meeting or a day of celebration, our personal care and attention to tiniest of details allows a man to get the perfect fit and be unique, every time they dress up.
Stylior aspires to be oneself. Stylior brings an individuality through elegance. Stylior stands for confidence. Confidence in originality. Confidence in style. Customised and tailored to perfection, Stylior suits and shirts complement every individual’s style in his own unique way.
Reason for revamping the logo
The brand’s decision to redesign the logo was intended to grab the attention of new audiences. Their game plan was to revamp the brand’s logo, which is a great way to show new customers how the brand stands out in bespoke clothing, without the risk of hurting existing customers