If you think that advertising doesn’t do much for a brand apart from may be getting it noticed in the eyes of the audience then you are not alone. There are many who think advertising is more of an obligation than an asset to the brand. But that is not the whole truth.

There are many brands who have grown magnanimously on the back of effective advertising campaigns that have been done by exceptional branding and marketing from Mumbai, Newyork and around the world.

Here are some of the brands that have consistently grown due to effective advertising communications.



One of the best brands that have consistently had good effective campaigns, the golden feather in its cap was the ‘Think Small’ campaign. Marketers and advertisers both swear by this ad campaign and regard it as the golden standard in advertising campaigns. This campaign brought about a change in people’s mindset about small cars.

Instead of potraying the cars as big, it focused on displaying the smallness to a great effect. The campaign was so successful that not only it boosted the sales and profits for the brand but built a lifetime of rand loyalty.

The campaign helped the sales to touch 120,000 units in 1959. By 1967 the sales increased to 430,000 units, which was more than the sales of all other imported cars combined.

smell like a man

Old Spice

The iconic “smell like a man” campaign that potrayed a man in a very different macho style was a huge success even virally. It grabbed eyeballs of one and everyone. But if you asked was the campaign effective in increasing the sales of the brand, the answer is a definite yes.

According to the global marketing research firm Neilson the sales of old spice body wash rose a significant 11 percent in a period of 12 months and rose an astounding 55 percent in the next 3 months. That’s not all, in the last month itself it rose close to 107 percent.

Another product Red Zone after hours body wash hit USD 1.6 million in four week period that terminated on July 2011. The campaign was so successsful that Old Spice became the No. 1 brand of body wash and anti perspirant that had grown both in sales and volume.

6 Thoughts on “Ads that Made Brands

  1. LeciaYGurrad on August 2, 2015 at 4:57 am said:

    What’s up to all, how is all, I think every one is getting
    more from this site, and your views are pleasant in favor of
    new visitors.

  2. KieraQStdenis on July 20, 2015 at 4:19 pm said:

    You can certainly see your skills in the article you write.
    The arena hopes for even more passionate writers such as you who
    aren’t afraid to mention how they believe. At
    all times go after your heart.

  3. WilberFBarranger on July 18, 2015 at 9:13 pm said:

    Does your website have a contact page? I’m having problems locating it but, I’d like to
    send you an email. I’ve got some creative ideas for your blog you might be interested in hearing.

    Either way, great website and I look forward to seeing it improve over time.

  4. ClydeJMccarther on July 14, 2015 at 2:28 pm said:

    This is very interesting, You are a very skilled blogger.
    I have joined your feed and look forward to seeking more of your fantastic post.
    Also, I have shared your website in my social networks!

  5. GretaGGreeves on July 13, 2015 at 6:40 pm said:

    It is in reality a great and useful piece of information. I’m satisfied that you just shared this
    useful info with us. Please stay us informed like this.
    Thank you for sharing.

  6. removalists on June 18, 2015 at 10:29 am said:

    I am no longer certain the place you’re getting your info, but good topic. I must spend a while finding out much more or understanding more. Thank you for fantastic information I used to be in search of this info for my mission.|

Leave a Reply

Your email address will not be published.

Post Navigation