There are many businesses that keep faith on email newsletters to build customer relationships. A Good Newsletter is a powerful email tool which is beneficial in multiple ways. That is why it is crucial to ensure your Newsletter Design Company is visually appealing. Readers are more prone to click, if it is more appealing.
Email newsletters are a very effective tool for Digital Marketing Strategy. This gives you direct access to your contacts’ inboxes. By newsletters you get to create highly personalized content and to top it, these are incredibly cost-effective. But how to create a newsletter that not only drives conversions but also helps in building your brand’s image, brand credibility and nurtures a sense of community around your product or service?
WHAT IS NEWSLETTER DESIGN
An email newsletter design is the design that includes all the design elements like subject line, header, layout, branding, fonts, colors, etc, you need to create a perfect newsletter.
6 GOOD NEWSLETTER DESIGN TIPS
- Your newsletter should include unique valuable content –
You need to create unique content for a Good Newsletter Design which will add value in its own way. It should provide proper information about your brand and your products in such a way that your reader will be bound to read it. The main purpose of your newsletter is to build brand credibility. You want people to follow your brand and be aware about what all the brand offers. So you need to tell a story to your readers in a very appealing way. This will make the brand’s voice shine while educating, informing and increasing trust in the brand.
- Layering your call-to-actions can bring in more engagement –
CTAs (call-to-actions) come in all shapes and sizes. They are used to redirect your audience to your website or landing page. Newsletters are not technically used for sales conversions. The primary goal is to educate and inform about the brand and the products through your content. It is a subtle way to encourage purchase decisions. Layering up your newsletter with strategically placed call-to-actions only helps in achieving the goal. It helps in communicating with the readers in a more effective way.
- Using high quality image is a crucial element –
Images always make newsletters more appealing and engaging. They enhance your newsletter design and make it aesthetically pleasing. They break up the text to make it easier to read. It is better to use your own images than stock images. Creating such high quality images only help in creating better brand awareness. To share visual information, try to share charts and infographics. Too many images might make the newsletter clumsy. So always use valuable images that bring in value.
- Picking fonts and colors make the newsletter easy to read –
It is not a good newsletter design if it is not easy to read. For that you need to choose colors and fonts that are easy to read and go with the theme. If your brand color creates confusion and complicates the readability, then it is better to reselect the color scheme. It is advised to use clear and legible fonts that make the reading process easier, especially on mobile screens. While selecting the colors and fonts, you need to think about the visibility on different devices under varied light conditions.
- Ensure your content is easily accessible –
You are creating content for an effective newsletter. But what’s the use of it, if it is not easily accessible? Your design needs to be responsive,i.e., your design should be visible on several devices like, desktop, tablets and mobiles. It is a necessary aspect now as many people view their emails from their mobiles phones. Thankfully, it is easy to create responsive content with most email marketing solutions. There are many email templates available through many apps which can be applied in easy steps and are super responsive. It is important to add in descriptive alt-text to your images so that your newsletters can be easily accessed by visually impaired people. In this way, a page reader will translate your text to speech.
- Maintaining brand consistency makes newsletters effective –
Email newsletters are used to build brand credibility and trust among your subscribers. And for that you need to create productive, responsive and consistent content about your brand. A fixed template can make this job easier to accomplish. For example, you can use the same header and footer for all your newsletters. In this way you need to just change your content without stressing on the design everytime. You need to be consistent with the headings. This doesn’t mean all the newsletters should have the exact same headings. Just that you need to keep similar sections and similar headings and patterns. This will help your readers identify you easily and remember you more than others due to its similar pattern and style.
Good Newsletter Designs should not be a complicated thing at all. When you are designing your newsletters for any brand, try to apply the above given tips. This will help in boosting the engagement, give more click-throughs and bring in new subscribers.