Do you think email is old school? If you think so, then you need to change your outlook. Yes, social media platforms may get more exposure, but through email marketing, you can engage and reach billions of people worldwide every year. An email has many advantages. It goes directly to the customers. It can be … Read More →
Email marketing is a fantastic way to reach your leads & customers. It is very important to regularly communicate with your email audience. Email marketing can change the whole game for your business if done correctly. The more you get engaged subscribers, the more conversions happen, the more sales happen and this means trust increases. … Read More →
One of the most important metrics of your email campaign after the open rate is the click-through rate or CTR. Imagine how disappointed you would be after getting a smashing open rate, only to lose the readers with an email that failed to prompt clicks. A great email mainly draws readers in and gets them … Read More →
Email marketing is still considered one of the most effective marketing channels for formal communications. Though there are other newer methods of communicating with audiences and customers, email marketing is still noted as a marketing channel. Research shows that email marketing is prevalent in every marketer’s toolbox. Let’s look at some of the factors that … Read More →
Email marketing is reaching out to the people who have subscribed to your email list by sending mails, informing and educating them about your product and services with the aim to turn them into a sale. But the main question here is how to get the emails of the potential customers. Well, for that you … Read More →