If you think by launching a trendy website your work is done, then my dear you are wrong. You have to proactively measure how your website is working in terms of innumerable yet relevant metrics. You need a powerful tool cut-out for the purpose and what could be better than the ones offered by Google … Read More →
Business growth and leads are the priority goals of every business owner. Effective business development results in the growth of potential leads, which is mandatory for success and fulfillment. There is a common stereotype in the public mind that generating leads revolves around a salesperson making phone calls to potential customers. Technology, with time, has … Read More →
Search Engine Marketing (SEM) is one of the most cost-effective ways to reach a targeted audience no matter what size of business you have. While traditional forms of advertising like direct mail, billboards, or display ads are becoming ineffective, SEM is becoming more popular because it brings in real, tangible results. What is SEM? SEM … Read More →