There are millions of active businesses on Facebook all working hard for a chance to grab your attention with a post, video or comment. This is indeed a huge competition, which makes it extremely difficult for your posts to stand out. This challenge somehow became more difficult and sort of impossible to achieve when Facebook announced big changes to its algorithm that controls the fate of each post that is when and where it shows up on the news feed along with who gets to see it. Dealing with the algorithm as a business is less about outsmarting it. It is more about playing the game that Facebook wants you to play.