You must have heard about PPC or might have not but one thing that you must know is that PPC can be the real game changer for your online business.
WHAT IS PPC?
PPC stands for pay-per-click and it’s a model of internet marketing. Advertisers pay a fee each time one of their ads is clicked. It is a way of buying visits to your site, rather than doing the same organically. For example, search engine advertising is one of the most popular forms of PPC. It enables advertisers to bid for the placement of ad in the sponsored links of a search engine when someone does a search on the keyword that is related to their business.
It is a type of digital advertisement in the form of pop-ups, banners and similar formats. Here you only pay for the number of clicks the ad generates. As they are based on keywords, they share many of the modern SEO practices.
WHAT ARE THE TYPES OF PPC ADS:
- Search Ads
- Display Ads
- Remarketing Ads
- Video Ads
- Paid Social Ads
- Shopping Ads
WHO CAN BENEFIT FROM PPC ADVERTISING?
Virtually any business can make profits if they use a strategic, well thought Pay Per Click Advertising campaign. The key point is to know your audience, search out the most relevant keywords, write down the targeted ad copy, have a valuable offer and finally develop a strategy that will bring in sales conversions. Some examples being:
- Businesses in law, home or any construction related services, health such as cosmetic surgery and dental procedures, durable consumer goods, and other high-ticket items can benefit tremendously from PPC campaigns.
- Selling a product or service that is rare or hard to find can benefit tremendously from PPC as well.
- Some small businesses provide value to the consumer through the form of subscriptions, then PPC ads may be a good fit.
8 PRO TIPS FOR YOU ONLINE BUSINESS
- Set a Budget to Control Costs :
One of the biggest advantage of pay per click advertising is that you get to control your budget always. If you notice your present budget is not pulling in as many leads you estimated, you can increase or decrease your budget anytime. You can fix on what you spend daily, weekly and monthly. You can control the flow of money and know when to start and to end it. Search engines always back those businesses which give ad campaigns with higher conversions at a lower cost per click.
- Reachable Ideal Target :
Depending on the data you collect you get to know about your target audience that you want to reach for your business. Based on that you can multiply your leads. These statistics will include age range, location, and even buying schedule. One of the best ways to know your target audience is to know your website’s back-end statistics. Who is visiting? What time of the day? Where are they from? With all of that data, you can develop your ideal target audience for your business and reach them directly.
- Instant Result :
PPC can show you instant results unlike organic reach. Organic search is important for long term marketing but the results take time to show. With PPC advertisement, you will be able to notice remarkable results overnight depending on some factors.
- Treasure for Marketing Data :
PPC helps big time in gathering huge data. With this, you get a good amount of data from the campaigns. Each ad will supply information on data and performance and also impressions, clicks and conversions.
- Pay Per Click :
On other marketing strategies, you have to pay for a banner or ad with or without results. There is nothing for sure whether your marketing works or not. In the case of PPC advertisement, you only pay each time a user clicks on your ad. The main goal for it is to bring the user to your online website, form, subscription and shop page, which will hopefully lead to a sale. Even if a sales conversion is not guaranteed, still you will see results.
- Brand Awareness & Recognition :
When you use the PPC advertising, you get heavily targeted with the media backing you. And then you get to build your brand awareness within your own target audience. When your users continuously watch your brand’s online ads, they become familiar with your brand, your moto and vision. That helps in establishing brand recognition through awareness and trust.
- Social Media Benefits :
As your search campaigns are integrated, when applied with social media, it gives you a huge customer database which is varied. You can use this data to increase your reach through the various platforms of social media.
- Beneficial SEO Strategy :
PPC benefit your SEO Strategy in many ways :
- As PPC collects valuable information about your audience, you get to know more about your users.
- PPC tools can be used to get a better understanding into the keyword search volume and how they are used all across the search engines.
- You can establish and improve the trust with your users and use both organic and paid campaigns.
- You can increase your online exposure and also improve your content.
Have you ever tried PPC for your online business? Share your experience in the comments below.
Also, read our article: “3 BEST DIGITAL MARKETING AGENCIES IN NAVI MUMBAI“